Tag Archives: Instagram Live

Dave Briggs: Business’ Biggest Booster

For 18 months, COVID has devastated the globe.

It’s also been really good for Westport.

That’s the counterintuitive — but strongly held — view of Dave Briggs.

“People are reluctant to say it. And I’m not downplaying all the damage it’s done, and the lives it’s impacted,” says the longtime Westporter, and former Fox News, NBC Sports and CNN broadcaster.

“But because of COVID, we have hundreds of new residents who love it here. Downtown is being revived. It feels alive. New stores are opening. The vacancy rate is way down.

“There are new restaurants everywhere. There’s so much positive energy all over town.”

Dave Briggs

Briggs says it’s “tragic” that some restaurants and shops did not make it through the pandemic.

For the many that did though, it’s time to do three things.

“Let’s introduce our businesses to our residents, new and old. Let’s help them out, by telling their stories. And let’s celebrate what they’ve done to our town during COVID.”

Briggs is just the guy to do it.

For a number of months he’s parlayed his media background into a series of Instagram Live interviews, with intriguing area residents. Now he’s taking his platform one step further.

Using Instagram Live, Facebook Live (both @DaveBriggsTV), and then archived on his YouTube channel, he’ll highlight local business owners.

Restaurants, retail stores, spas, gyms, services like Vivid-Tek and home stagers — all will be part of his as-yet-unnamed venture. So will businesses like Merican Mule (premium cocktail brand) and Q-Collar (concussion product), which are locally based, yet still low-profile.

First up: The Granola Bar.

“Julie (Mountain) and Dana (Noorily) are two of my favorite business owners,” Briggs says.

“They started from the ground up with a coffee shop, when I’m sure many people said ‘Don’t do it.’ Now they have 5 stores, and a truck. They’ve got a great story.”

Briggs envisions other subjects, including people who are thinking about starting their own business.

He likes the immediacy of Instagram Live and Facebook Live (and knows that different people prefer one over the other). Both offer the ability to ask questions and respond in real time.

Social media is “a small business’s best medium to tell people about themselves,” Briggs says. “But not a lot of owners know how to use it well.”

Dave Briggs does.

Click on. Tune in. And celebrate all the good things that came out of COVID.

(Watch @DaveBriggsTV on Instagram Live and Facebook Live. Got an idea? Email DaveBriggs1976@gamil.com.)

Dave Briggs TV: Live Interviews With Lively Westporters

Dave Briggs is a gifted interviewer.

After a career spent in sports and political broadcasting, he knows how to make a subject feel at ease. Conversation flows naturally; insights pour forth.

After 12 years in Westport — and more than 2 decades at Fox News, NBC Sports and CNN — Briggs’ contact list bulges with big names.

Many of them live here. So it’s natural that for his new gig — an Instagram Live series of interviews for Westport Magazine — Briggs would chat with our town’s megastars.

He’s already snagged “Today” co-host Craig Melvin, best-selling author Jane Green and former NFL analyst/current ESPN analyst Dan Orlovsky.

But it’s a testament to Briggs’ chops as an interviewer — and his belief that his series include local names we all can relate to — that his session with Staples High School principal Stafford Thomas drew twice as many viewers as Melvin’s.

Staples High School principal Stafford Thomas, live.

If you missed that — or any of Briggs’ other interviews, like 1st Selectman Jim Marpe — no problem. They live forever on Westport Magazine’s Instagram page.

You can find them — and upcoming interviews which may include CNN’s Alisyn Camerota, ESPN’s Mike Greenberg, actress Anne Hathaway, former FDA commissioner Dr. Scott Gottlieb, musicians Nile Rodgers and Michael Bolton, billionaire businessman/Milwaukee Bucks owner Mark Lasry, and songwriter Justin Paul, plus superintendent of schools Tom Scarice, downtown developer David Waldman and police chief Foti Koskinas — by following @DaveBriggsTV on Instagram.

The Denver native did not expect to be sitting here this year, drinking bourbon (or tequila, or another beverage of choice), chatting with his neighbors.

But this year is unlike any we’ve ever known before.

Briggs always wanted to be a sportscaster. A broadcast and journalism major at the University of Colorado, he ascended the typical “pay your dues” ladder: covering high school sports and rodeo in Rapid City, South Dakota; college sports in Tulsa, and then the right-place-at-the-right-time Red Sox, Patriots and Celtics for Boston’s NBC station.

From there it was on to “a terrific” 5 years co-hosting “Fox & Friends”‘ weekend show with Camerota; handling the Rio Olympics, Stanley Cup, NASCAR and NCAA basketball for NBC Sports, and — most recently — 3 years as anchor of CNN’s “Early Start.”

Dave Briggs

Early is right: The show airs from 4 to 6 a.m. Briggs woke up every morning at 1:30.

That did not leave him much time to know Westport, where he, his wife Brandi and kids moved in 2008. She is deeply involved in the town: RTM representative, Westport Young Women’s League, the schools.

Briggs wanted to feel more connected. His chance came, surprisingly, from the same source that, he says, “punched my career in the face”: COVID-19.

The coronavirus put an end to his NCAA hoops work for Turner Sports. He talked to ESPN Radio about openings, but after cuts in other areas they filled those spots internally. A sports podcast called “Home & Home” was also canceled.

“It’s been a tough year for me,” Briggs admits.

But the Westport Magazine/Instagram Live interviews have been a huge bright spot.

He’d always known that many very successful, fascinating people live here. When everyone was quarantined, disconnected and frustrated, he realized an interview series could be interesting — and doable.

Jane Green, live.

Instagram Live is the perfect platform. It’s easy to use (and users get instant notifications when an interview begins). Anyone can ask ask real-time questions. And the format could not be more casual.

Whether his guests are big names nationally or just locally, they all want to talk about their home town. Why did they move here? Why do they stay here? What’s their ideal day here?

Those are staple questions. Craig Melvin was as happy to answer those as he was talking about national issues. He also discussed what it’s like broadcasting the “Today” show from his Westport home.

“People learned he’s not just a talking head. He’s of the smartest, most knowledgeable and analytical people in the industry,” Briggs says. “Plus, he’s nice!”

Dave Briggs and Craig Melvin, live.

Briggs shared drinks and a meal with Bill Taibe, at his new Don Memo restaurant.

For Jane Green, there was tequila. Many of her devoted readers asked direct questions. Whether they lived here or not, they learned how Westport inspires her.

The interview with Staples principal Stafford Thomas offered 3 surprises for Briggs. There were many more viewers than for some bigger names. Briggs learned “there may not be a better educated principal anywhere.” And the interviewer discovered that Thomas has been to every Major League Baseball Stadium in the country.

Feedback to the Westport Magazine/Instagram Live interviews has been superb. In fact, it’s so positive that the series — originally planned just for the summer — will continue indefinitely.

And without a 1:30 a.m. wakeup call.