Tag Archives: Stew Leonard’s

Scarfing At Stew’s: The Sequel

A few days ago, I ranted about a segment of shoppers at Stew Leonard’s: the folks who — in addition to all the free samples — scarf down bagels, wings, ziti (and anything else) as if it too were “free.”

The story drew 30 comments. As expected, they ranged from “hey, everyone does it” to “those people are not only stealing from Stew’s, they’re stealing from me!” (higher prices, for you non-econ majors).

A few minutes ago, Stew Jr. (Himself) weighed in. But his comment is not what you might expect:

Scarfing at Stew’s — Dan, you make me laugh!

Stew Leonard Jr. (right) and a non-scarfing friend/customer.

There are some “scarfers” at Stew’s, but that day we also had about 10,000 really happy people and families because of all the free samples and “tastings.” When we have our demos of free food (100 a week). we get people from local businesses coming in for lunch! What do we do? We can’t let this very small percentage (less than 1%) of our customers dictate our policy.

This morning I watched a mom come in the store with her crying baby. She grabbed a bagel. The baby “teethed” on it and stopped crying. She spent over $300 on food. What’s a bagel?

If you want to go “nuts,” stand by our loose pistachio display. I find shells all over the store! When we package the pistachios, sales drop in half.

Let them scarf. My brother and I will smile! Happy New Year — and let me treat you to some of my mom’s lasagna next time you’re in the store!

Who knew?!

And a couple of lessons learned:

  1. Scarfing does not really hurt the bottom line.
  2. Stew Jr. owes me a lasagna dinner.

Scarfing At Stew’s

At Stew Leonard’s the customer is always right — it says so right there, in stone — but I wonder what Stewie and Tommy think about the customer I saw a couple of days ago. He grabbed 3 wings from the tray, chomped ’em down, then tossed the bones in a nearby trash can.

Or the woman who — the same day — grabbed bagels for her 3 kids (and 1 for herself). The family devoured them as they strolled through the store.

Or the guy a few days earlier who served himself a heaping dish of ziti and meatballs, then casually ate it all — with his fingers — before checking out.

Sure, there are tons of free samples at Stew’s. You can eat an entire meal there, if you time it right (Sunday afternoon).

But shouldn’t the store be the one to decide what’s on the house?

What’s next — opening wraps and a soda, then digging in?

Asking for a free slice of pizza or sushi?

Putting on a cashmere sweater, then walking out into the parking lot?

I’m a Stew’s customer, but I’m not sure those folks mentioned above are right.

But if they are — great! The lasagna, blackened salmon and enchiladas are calling my name.

Talking — And Donating — Turkey

Sunday’s fire destroyed more than a significant portion of Saugatuck Congregational Church.

Also lost:  over 30 donated turkeys, part of the annual Thanksgiving Feast (now set for 1 p.m. Thursday at Christ & Holy Trinity Church).

It took less than 24 hours for the turkeys to be replaced.  Scott Thommen of Britt-Air, along with Stew Leonard’s, quickly made sure the church had one less thing to worry about.

For Stew’s, it was the 2nd turkey donation to Saugatuck Congregation.  “The world’s largest dairy story” had already donated a bunch o’ birds — the ones caught in the fire.

Oscar's Andy Porier; Scott Thommen, owner of Westport's Britt-Air; Randy Christophersen, chair of the Saugatuck Feast Committee, with newly donated turkeys.

“I Do” At Stew’s

I went to Stew Leonard’s yesterday for the usual:  bagels and juice.

I saw the usual:  an insane parking lot, and half of Westport.

Plus the unusual:  a marriage.

Okay, a marriage proposal.

Though the couple said “I do,” the “minister” was only a prop.

Check out his Stew’s name tag.

And his “bible”:  My Story, by Stew Leonard.

But it was a nice event.

The happy couple-to-be promised to love, honor and cherish each other.

And to always shop at Stew’s.

Mitchells, Stew Leonard’s Form “Strategic Partnership”

It’s not a merger, exactly.  But 2 of the area’s most famous — and successful — business families are entering into a “strategic partnership.”

The move — by Mitchells of Westport and Stew Leonard’s — may galvanize the local clothing and food scenes.

The agreement — “I guess ‘alliance’ is the best thing to call it,” Bill Mitchell says — is intended to cross-promote the 2 brands.  It will allow for innovative marketing techniques too, Mitchell explains.

It is not intended primarily to save money, though there may be some cost savings, Mitchell notes.

“We’ve known each other for years,” says Stew Leonard, Jr. — like Mitchell, the son of his company’s founder.

“We admire the way Mitchells has evolved and grown, while remaining true to its family and community roots,” Leonard adds.  “It became clear through casual conversations over the years that they feel the same way about us.”

Mitchell points to some of the possible cross-branding opportunities:  “We’ll have Stew’s bagels available every morning in our store, along with plenty of other treats from their bakery.

“Over there, although they already sell things like cashmere sweaters, we think we can provide a higher quality item.”

Certain details of the partnership remain to be worked out.  For example, whose shopping bags will be used?

Though plastic bags are illegal in Westport, Stew’s provides paper bags upon request.  Mitchells bags are fancier — but more expensive.

As for logos, Mitchell and Leonard batted around several taglines — “Silk with milk,” “Socks and lox”  and “A suit plus fruit” — but in the end opted for a simple redesign of the stores’ names.

In a nod to their shared “community spirit,” they’d like “06880” readers to weigh in.  The 2 new logo ideas are below; click here to register your vote — or comment on the exciting new partnership.

Pre-Blizzard Report

Stew Leonard’s was only mildly chaotic this morning, in advance of the blizzard of the decade century Cenozoic Era.

Then again, it was only 8:10 a.m.

Earlier, at CVS, I ran into Bill Mitchell.  “I guess we’re gonna get whacked,” I said.

“It could be worse,” the ever-optimistic clothier said.  “It could have come 2 days earlier.”

If you’ve got a blizzard story or photos — before, during or after the storm — click on the “Contact Me” link at the top of this blog (or send it to dwoog@optonline.net).

Let it snow, let it snow, let it snow…

Arrividerci, Palmieri

“We had Italy right here in Westport,” Mary Palmieri Gai recalls of her youth in the 1950s and ’60s.

“We made our own sausage.  We had chickens.  My mother had 6 kids, and all the laundry was there on a clothesline.  I can’t imagine how my parents were perceived.”

It didn’t matter — and her parents didn’t care.  For decades, they had carved out their own lives in Westport.  For decades more, they continued.

Mary’s father, Filomeno, was born and raised in Fondola, Italy.  In 1928 — age 13 — he came to Westport.  His parents had paisans here.

On Filomeno’s 1st day of school, he was ridiculed for the dressy jacket his mother made him wear.  He never returned.  He enrolled in night school instead, where he learned English.

Mary’s mother, Josephine Pagliaro, was born in the hamlet next to Filomeno.  The families’ 2 sisters and 1 brother married 2 brothers and 1 sister, so Mary now has 3 sets of double cousins.

Filomeno Palmieri

Filomeno (“Phil”) had many jobs.  He dug graves, and worked at the Richmondville mill and the hat factory in East Norwalk.  “He was a maniac,” Mary says.  “He worked faster and smarter than anyone else.”

Filomeno and Josephine saved enough money — with a Christmas Club account — to buy an acre-plus property at the northeast end of Main Street (near Weston Road) in the mid-1940s.  They paid $800 for what was a gravel pit.

Filomeno loved real estate.  “He flipped houses when no one knew what that was,” Mary says.  “He was a very forward-thinking guy.  And even though he spoke very  broken English, he didn’t care.  He had no sense of inferiority.”

Mary’s father imparted those “guts” to his children.  “We got the sense we could do the impossible,” she says.  To this day, she is a very confident realtor.

Phil bought and sold many properties, but the Main Street lot was his anchor.  He built a house there, and opened a high-end landscaping business.  One of his customers was Milton Green, landlord to an actress named Marilyn Monroe.

Phil added nursery stock to his Main Street land.  Business boomed.  In the 1960s, the Planning and Zoning Commission told him he could not keep trucks — or even run a business there.

Daybreak Nursery next door was okay, they said — it was grandfathered in.  But Phil had established his business a year before Daybreak.  He fought the ruling in court.  A jury found for him, on the basis of discrimination.

Eventually Phil retired from landscaping, and built up his nursery business.  “It was a true mom-and-pop place,” Mary says.  “They really worked together.”

Josephine Palmieri

Josephine trusted customers to fill out their own invoices.  When she died, Mary heard stories of how many people her mother had helped.

“You went in there and got your heart mended, your soul tended, and your plants,” she says.  “Sometimes you even got fed.”

Phil died in 1992.  Mary’s brother Frank took over the nursery, and developed his own devout following.

But food stores like Stew Leonard’s and Stop & Shop started selling plants; so did retailers like Home Depot.  They priced smaller places like Palmieri’s out of the market.

The Palmieri family just sold the property.  The good news:  New owner Tony Palmer is Mary’s 1st cousin — and, with a degree in landscape design, he’s keeping it as a nursery.  Anthony’s Nursery, he’ll call it.

“He’ll do just fine,” Mary says.  “He’s got a huge base of loyal followers.”

The move from Palmieri to Palmer comes at a fitting time.  Josephine’s last surviving sibling — a sister — died recently.  She was 102.

“My parents and their relatives did amazing things,” Mary Palmieri Gai says.  “I grew up there, and I lived through it, but at the time I didn’t understand what they did, and how they did it.  Now I think I have a better appreciation for all that.”

Grazie, Filomena and Josephine!

Stew Leonard: Marketing Whiz?

C’mon, Stew’s.  Do you really need to advertise your Movie Night and pumpkins that badly?

Wait, Wait…It’s Paula Poundstone!

The world, says Paula Poundstone, is just waking up from a giant party.  There are pizza crusts and broken bottles all around.  We had a good time last night, but this morning we all have to pitch in and clean up — however we can.

That’s an analogy, of course.  But she continues it by offering her own method:  comedy.

Paula Poundstone

Poundstone is a comedian with impeccable credentials:  regular panelist on NPR’s sassy news quiz show, “Wait, Wait…Don’t Tell Me“; 1st woman to perform at the White House Correspondents’ Dinner; star of her own show on HBO and ABC.

She brings her act to Westport on Friday, Sept. 10 (9 p.m., Levitt Pavilion).  It’s Homes with Hope‘s 3rd annual benefit.

So what’s it like to be spectacularly funny at an event to ease homelessness?

“People come to be entertained,” she says.  “The fact that it’s for a good cause is icing on the cake.  If people didn’t want to see me or another comedian, they’d just send in a check.”

Her act combines stand-up with audience interaction.  “Don’t call it improv,” she warns.  “That’s too high-falutin’.  Say that it’s ‘unplanned.’  A lot of stuff unfolds from talking with the crowd.”

Poundstone lives in California, but she grew up in Massachusetts and looks forward to returning to New England.  She doesn’t know much about Westport, though she knows it’s near Stew Leonard’s.  “He’s got that petting zoo and milk thing, right?” she asks.

The first person tor recognize her comedic talents was her kindergarten teacher, Mrs. Bump.  “What a great name,” she marvels.  “If Charles Dickens knew anything about kindergarten, he’d have named a teacher Mrs. Bump.”

Told that a Mr. Bump — Fred — was a long-time science teacher in Westport, she wonders if he is part of “the famous Bump teaching dynasty.”

Comedy Central named Poundstone one of the 100 greatest stand-up comedians of all time.  She’s honored, but pays homage to stars who paved the way for her.  “In my home, we very much value the Three Stooges, Abbott and Costello, and Bob and Ray,” she says.

They’re all good — but none has Paula Poundstone’s 21st-century sensibility.  On Sept. 10, Westporters will enjoy her razor-sharp wit first hand.

And help a great cause, while laughing very, very hard.

(Tickets are $45 and $100.  Pre-show festivities — including cocktails, catering an an auction — are open to all sponsors and $100 ticket holders, beginning at 7 p.m.  For tickets and more information, click here or call 203-226-3426.

Top This, Ben & Jerry’s!

The void filled by the departure of Ben & Jerry’s has been filled.

Top This — a frozen yogurtorium — has opened downtown.  It is sandwiched — gastronomically speaking — between Starbucks and Crumbs.

It’s a self-serve place.  In a 3-step process, customers swirl their own yogurt (the usual flavors — chocolate, vanilla, kiwi, tart blueberry…); add toppings (dried fruit, granola, Vegemite…); then pay.

That’s when things get interesting.  You don’t know the cost until your yogurt is rung up, because Top This has adopted Stew’s salad bar-and-hot entree price plan.

You pay 59 cents an ounce.  So coconut shavings are in; sliced bananas are out.

It’s an intriguing business model, and “06880” wishes Top This plenty of luck.

We just hope 5 Guys doesn’t follow suit.

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