Category Archives: Media

David Pogue’s Primer For The Planet

For years, every climate change story has mentioned “the greenhouse effect”: how radiation from the atmosphere super-heats the earth’s surface.

But how many Americans have actually been in a greenhouse to understand the analogy?

How about this: “the dog-in-the-car effect.” Everyone knows exactly what happens when you leave Fluffy inside, even for a minute.

David Pogue has many talents. One is the ability to explain abstract concepts like climate change in ways everyone on, well, the planet can understand.

Many Westporters know Pogue as our neighbor — the clever, talented host of Westport Library variety shows.

David Pogue, in a Westport Library promotion. (Photo/Pamela Einarsen)

The rest of the country knows him as a tech guru (New York Times, Yahoo, “Missing Manual” books); “CBS Sunday Morning” science and tech correspondent and PBS “NOVA” star. I’m missing a lot, but you get the idea.

Pogue writes books the way you or I write emails. He’s lost count of the number — 50 or so (130, including updates). They range from self-help to life hacks; he’s even written novels (because, David Pogue).

But his most recent work is different. “How to Prepare for Climate Change; A Practical Guide to Surviving the Chaos” is special.

It’s one thing for Pogue to explain how to get more out of our iPhone cameras.

It’s a bit more important to tell us how we can all live to see the rollout of iPhone 20.

Simon & Schuster explains “How to Prepare” this way:

You might not realize it, but we’re already living through the beginnings of climate chaos. In Arizona, laborers now start their day at 3 a.m. because it’s too hot to work past noon. Chinese investors are snapping up real estate in Canada. Millennials have evacuation plans. Moguls are building bunkers. Retirees in Miami are moving inland.

Pogue walks readers through what to grow, what to eat, how to build, how to insure, where to invest, how to prepare your children and pets, and even where to consider relocating when the time comes.

He also provides wise tips for managing your anxiety, as well as action plans for riding out every climate catastrophe, from superstorms and wildfires to ticks and epidemics.

Yes, ticks. Shorter, warmer winters do not kill them off. The result: more Lyme disease than ever. Pogue does not miss anything.

“How to Prepare for Climate Change” does two things simultaneously. Pogue wags his finger sharply — warning, for example, that oceans will take decades to cool down, even if we enact changes today —  while also throwing a life buoy as we drown.

(FUN FACT: Seven of the 10 most flooded states are not on a coast. Damage comes from rain, swollen rivers, and broken dams.)

Sure, governments can build seawalls. But what can we as individuals do? His advice — on reinforcing our homes, choosing where we live, suggesting how to talk to our kids — makes sense, in an often-senseless world.

Why should we listen to Pogue, who is many things but not an expert on climate science, agriculture, investments, or any other topic he discusses?

He’s simply distilling the advice of 55 experts into plain, understandable English. That’s one of his gifts: helping us make the leap from a dog in a hot car, to all living things on a hot planet.

We’re all in danger. But — this being “06880,” and Pogue being a Westporter — I asked: “What about here?”

“We’re in the line of fire for hurricanes and sea level rise,” he says. “By 2050, we’ll have lost a lot of coastline.” (NOTE: That sounds far away. But it’s nearer to us now than 1990.)

We’ve already seen the effects of extreme weather events, like Superstorm Sandy and Tropical Storm Isaias. (They were not even hurricanes!) His section on flood insurance is, well, priceless.

Will the right people read this? A Yale study showed that 37% of Americans believe that climate change is not caused by humans, but rather part of a natural cycle.

Of course, Pogue says, “It doesn’t matter what you think. You still need to get ready for hurricanes, floods and wildfires. And ticks.”

Which means every American needs to read “How to Prepare for Climate Change: A Practical Guide to Surviving the Chaos.”

(PS: When I said that Pogue books as easily as the rest of us write emails, I was not kidding. His climate change book was only one of 3 published on the same day last week. The other 2 — “Mac Unlocked” and “iPhone Unlocked” — are guides to the Big Sur and iOS 14 operating systems, respectively. Even for David Pogue, that’s impressive.)

David Pogue puts complex concepts into plain language. As a “NOVA” host, he stood behind a periodic table “table.”

Staples Players: Sorry, Wrong Number!

During the pandemic, we’ve all done a lot of listening.

Podcasts have boomed. Audiobook sales soared.

And — as Staples Players have discovered — there is a huge audience for old-time radio broadcasts.

The nationally recognized drama troupe pivoted last fall to radio shows. Produced virtually on Sunday evenings, they were a surprise — and welcome — addition to our vastly curtailed entertainment calendars.

This spring — the 3rd season in a row without a mainstage production — Players is back on the internet. Four shows are planned, starting next Sunday. It’s time to gather round the radio — well, the laptop — for sure.

The series kicks with “Sorry, Wrong Number” this Sunday (February 7, 5 p.m. — — yes, you’ll have plenty of time before the Super Bowl).

Orson Welles called 23-minute thriller  “the greatest radio script ever written.” A woman accidentally overhears a phone conversation about a planned murder. Terror followa quickly, as the plot unfolds in real time.

Players directors David Roth and Kerry Long wanted variety in their 4 shows. They sure have it.

“Little Women” (February 28, 6 p.m.) and “Dracula” (March 14, 6 p.m.) follow. The series concludes with “The Marvelous Mellow Melodrama of the Manager of the Mislaid Manor” (March 26, 7 p.m.), a madcap comedy that will be Players’ first-ever freshman and sophomore-only production, of any kind.

Roth and Long — and their actors and tech crews — love the radio show format. The cast is not tied down to one character for 3 months. They can create multiple personalities — with diverse accents and back stories, and grow rapidly as performers.

Sophie Rossman stars as the woman who overhears a murder plot in “Sorry, Wrong Number.” (Photo/Kerry Long)

Musicians and sound effects people have plenty to do. So do costumers, hair and makeup designers, who create special looks for the actors. They’re never seen by audiences, but they help each cast member get into his or her role.

The radio shows are intended to be performed in the Black Box theater — with social distancing, of course. But in the event of a sudden quarantine (as happened last fall), the show can be done entirely remotely.

Each performance is available on www.wwptfm.org. They are not aired on the radio station itself, due to FCC restrictions on commercials. (Highlights of each show include clever Player-produced ads for local businesses.)

Audiences appreciate the format. “People listened lots of different ways last fall,” Roth says. “Some tuned in during dinner. Some turned off the lights, built a fire and listened that way.” The length of the shows — from 23 to no more than 75 minutes — lends itself to those kinds of rituals.

The Super Bowl — this is number LV — is a relatively new American ritual. Decades earlier, Americans gathered around the radio in another communal radio.

Thanks to our new pandemic normal — and Staples Players — we can all do that again.

Remembering Sonny Fox

Sonny Fox — the longtime Weston resident who, as host of New York Channel 5’s “Wonderama” and “Just for Fun” gave countless tri-state baby boomer boys and girls their first chance to be on television, and gamely rode herd over them for several hours every weekend — has died. He was 95 years old, and lived in California.

The shows ran from 1959 to 1967. Under hot lights, on a small set, kids watched magic demonstrations, did art, competed in spelling bees and games, met (D-list) celebrities, and (for long periods of time) fidgeted.

I know, because I was one of those youngsters. So were many others. Sonny Fox looked out for his neighbors, and his friends’ children.

In fact, in 2012 when Sonny Fox — he was always called by both names — spoke at the Westport Library about his book “But You Made the Front Page! War, Wonderama and a Whole Bunch of Life,” he asked how many people in the audience of 75 or so had ever been on his shows.

A substantial number stood up.

That “war” part of his book is not an exaggeration.

Born Irwin Fox in Brooklyn when Calvin Coolidge was president, and a child of the Depression, he was a sergeant in World War II. Taken prisoner of war (serial number 42022375) in Germany, his life was saved when an American clerk at the camp deliberately and falsely identified him as Protestant, rather than Jewish.

Other Jewish soldiers were sent to a slave camp. Many never returned.

Sonny Fox did many things in life before his kids’ TV gigs, of course. Starting in 1947, he was a radio host.

And after: He emceed “The $64,000 Challenge,” produced movies for TV and specials for PBS, served as vice president for children’s programming at NBC, chaired the National Academy of Arts and Sciences, and profiled composers like Alan Jay Lerner, Yip Harburg, Burton Lane and Fred Ebb for CBS.

But in Westport and Weston, Sonny Fox was a guy who took the train into New York to work in television. He was an avid tennis player.

And he made sure that hundreds of children — now in their 50s and 60s — sat somewhat still, played for a while, and made their parents and grandparents proud.

Sonny Fox, in action.

(Hat tip: Lynn Untermeyer Miller)

Lynsey Addario: In UK, Pandemic Takes “Almost Unbearable Toll”

In her Pulitzer Prize-winning career as a photojournalist, Staples High School graduate Lynsey Addario has trained her camera on the world’s most dangerous hot spots.

She’s done it again.

This time the place is Britain. There, the coronavirus is taking “an almost unbearable toll.”

Having covered war and humanitarian crises for 20 years, the MacArthur fellow  writes today, “I recognize the trauma I see in front-line workers. The pain and sadness can be overwhelming.”

One of 30 ICU patients in north London’s Barnet Hospital. It usually holds 15 to 19. (Photo/Lynsey Addario for New York Times)

Her story today — “It’s Still Getting Worse. Inside Britain’s Vicious Second Wave” — is visually stunning. Her words are an equally graphic reminder that the pandemic is far from over.

“Though the vaccine — which has reached over seven million people in Britain — is a light at the end of the tunnel, the darkness of what the country has experienced must not be forgotten,” she adds.

“For frontline workers and all Britons, these pictures stand as testaments to their trauma and their perseverance.”

Click here for the full story.

Funeral homes in Britain are ordering extra coffins. (Photo/Lynsey Addario for New York Times)

Roundup: Pre-Apprentice Program, Library Studios, More

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Staples High School students have many possibilities.

Here’s one most have not heard of: the Connecticut Pre-Apprenticeship Training Program.

The free state Department of Transportation project offers work-based opportunities through Staples’ guidance department — and after graduation.

Virtually, students learn about real-life trades: carpentry, electricity, ironworks, masonry and engineering.

Students will be placed in Westport Department of Public Works internships — with the possibility of paid employment later.

They earn OSHA 10-hour, flagger and CPR/First aid/AED certification. They’ll be eligible for resume review, interview preparation, and to receive employment opportunity notifications.

The program is aimed at seniors who want to enter the workforce after graduation, and juniors hoping to explore the workforce and/or an engineering trade after high school.

The program runs Wednesdays from 12:30 to 2 p.m., from March 3 to May 5.

“This is perfect for kids who don’t want to spend their work life behind a computer, or who are unsure about college,” says Staples counselor Victoria Capozzi. “It’s great too for potential civil engineers.”

For more information, email vcapozzi@westportps.org.

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Former State Senator Toni Boucher’s husband, Henry “Bud” Boucher, died on Sunday, suddenly and peacefully.

An Air Force veteran who worked as an energy, finance, insurance and healthcare management consultant, he was very involved in Wilton organizations like American Legion Post 86, Wilton Rotary and Knights of Columbus.

A socially distanced wake will be held this Saturday (January 30) from 9:30 to 11 a.m., with a limited seating service to follow at Our Lady of Fatima Church in Wilton. The service will be livestreamed on YouTube and the church website.

For a full obituary, and to leave online condolences, click here(Hat tip: JC Martin)

Henry “Bud” Boucher

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Just a few months after its Transformation Project was complete, COVID forced  partial closure of many services.

But the recording spaces have been as active as ever.

Verso Studios — the new name for its media studios — was used recently by Ports of Spain. The cutting-edge New Haven band recorded, mixed and mastered a music video, “All You Can Carry.” It includes a fascinating behind-the-scenes look at a professional recording studio. Click below to see.

Verso Studios offers training programs and virtual drop-in clinics on podcasting and video production. For more information, email dbibbey@westportlibrary.org.

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Westporter Dave Briggs continues to score great interviews with on Moffly Media magazine Instagram feed.

Tomorrow (Thursday, January 28, 2 p.m.) the former CNN, NBC Sports and Fox News anchor chats with ABC News chief White House correspondent and “This Week” co-anchor Jonathan Karl.

Search @ncdmag for the livestream.

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Yesterday’s snowfall was just a dusting.

But it was enough for Doug Fierro to make a snowman in his backyard. It sits — literally — “on top of the world.”

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And finally … today is the 136th anniversary of the birth of Jerome Kern. He composed over 700 songs, for more than 100 stage works. Nearly a century later, many still endure.

 

Roundup: Granola Bar, Pruning, Pups, More

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When COVID hit, restaurants needed fast, to-go-friendly food. The Granola Bar scaled back their menu.

Many customers missed their oatmeal and turkey chili.

Great news: They’re back!

So is the kids’ menu. And the expanded bakery now includes cookie dough brownies, plus paleo and traditional chocolate chunk cookies.

There are specials each week. Coming soon: a robust catering department.

The Granola Bar has closed down their  pop-up taco bar. But more evening pop-ups will be announced soon. Follow @thegranolabar on Instagram for details.

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Pruning a tree, and raising a dog.

They’re all in a day’s work — well, 2 — at Wakeman Town Farm.

On February 8 (7 p.m.), master gardener/composter and Westport Garden Club civics chair Nathalie Fonteyne Gavrilovic offers the fundamentals of pruning. She’ll cover techniques, tools and timing. Click here to register.

On March 8 (7 p.m., Zoom), Dr. Jessica Melman discusses diet, crate training, vaccination schedules, flea/tick/heartworm prevention, common house hazards and more. She’ll answer questions too.

It’s perfect for all the new pandemic puppy owners. Click here to register.

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As a junior on the Boston College women’s rowing team, 2018 Staples High School graduate Brooke Schwab has spent more hours than she can count on the erg machine. It’s the workout rowers love to hate.

But today (Tuesday, January 26), she’ll erg 100,000 meters — with joy (and sweat).

A usual BC workout is 2,000 meters — 5,000 tops. These 100,000 meters — equivalent to 63 miles — will take 10 to 12 hours to complete.

The goal is to raise money for pancreatic cancer research, through the Jimmy Fund and Dana-Farber Cancer Institute.

She’s honoring a close family friend, who was diagnosed last year at just 18.

Brooke is doing the heavy lifting — er, rowing. To do the easy thing — contribute — click here.

Brooke Schwab

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Published today: “The Attributes: 25 Hidden Drivers of Optimal Performance.”

Author Rich Diviney — a 1991 Staples High School graduate — is a retired Navy SEAL commander. In 20-plus years, he completed more than 13 overseas deployments — 11 to Iraq and Afghanistan. He was intimately involved in the SEAL selection process, whittling a group of exceptional candidates down to small cadre of the most elite.

His new book examines what it takes to be those optimal performers.

Diviney was often surprised by which candidates washed out and which succeeded. Some had all the right skills yet failed; others he might have initially dismissed rose to the top.

Seemingly objective criteria did not tell him who would succeed in the toughest military assignments. It is just as hard to predict success in the “real world.”

Diviney explores the lessons he’s learned about attributes –including cunning, adaptability, courage, even narcissism — that determine resilience, perseverance. situational awareness and conscientiousness.

He shares stories from the military, business, sports, relationships and parenting.

Click here for more information. (Hat tip: Celia Offir)

Rich Diviney

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Many Americans honored Martin Luther King last week. STAR Lighting the Way is celebrating him all year.

The non-profit — which serves people of all ages impacted by intellectual and developmental disabilities, and their families — is collaborating this year with Open Doors Shelter and Person-to-Person. Together, the organizations will address local food insecurity and hunger.

Volunteers will collaborate with STAR clients to prepare, deliver and serve hot meals to Open Doors Shelter, and collect non-perishable food to deliver to Person-to-Person.

The first meals were prepared by chef Luis Solis, owner of Don Carmelo’s. Dessert came from Sweet P Bakery in Norwalk, founded by Westporters Bill and Andrea Pecoriello. Both institutions are longtime STAR cooking class supporters.

The initiative was launched on the MLK Day of Service. Officials lauded a $20,000 grant from The Arc-US and AmeriCorps, to help the effort.

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Karen Veronica — founder of Bread & Roses, the AIDS care center in Georgetown — died yesterday at her home in Ohio.

Her path to helping hundreds of people — at a time when many communities turned backs on them — began when her ex-husband contracted AIDS.

She, his lover and her 2 teen-age daughters — students at Staples High School — cared for him during the 18-month illness that kept him bed-ridden until his death in 1988.

Her grief turned to activism. Bread & Roses opened the next year. Click here for Jarret Liotta’s story on her impact from the New York Times.

Karen Veronica

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Bernie Sanders continues to hang around town.

Now he’s waiting impatiently for the start of Westport Country Playhouse’s 2021 season.

(Meme courtesy of Bruce Miller)

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And finally … today is Australia Day. (Well, it is still January 26 in the US. In Australia, it’s already tomorrow.)

The holiday marks the 1788 arrival of the First Fleet at Port Jackson in New South Wales, and the raising of the British flag at Sydney Cove by Arthur Phillip. Aboard the ships: 750 British prisoners, and 250 military men.

 

Roundup: Super Bowl Raffle, End Of The World, More

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Each year, hundreds of Westporters enjoy Westport Rotary’s Duck Race and Wine Tasting events. Their support enables the organization to support worthy causes here and abroad.

Both events are COVID-canceled. Yet charities need help more than ever. Fortunately, the Rotarians have a plan.

Their new fundraiser is The Great Rotary Raffle: Super Bowl Edition.

Tickets are $50 each. On February 5 — 2 days before the game — each ticket will be assigned a randomly selected pair of numbers.

Winners will be determined by the scores at the end of each quarter. The 1st, 2nd and 3rd quarter winners each get a $500 Visa gift card. The winner of the final score snags a $1,000 card.

50% of all ticket sales go to those prizes. The other half goes directly to charities.

Click here to buy raffle tickets.

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At Staples, 2015 grad Rachel Treisman wrote for the school paper Inklings. In college, she became editor-in-chief of the Yale Daily News.

Now Rachel writes for NPR.

Yesterday, she wrote an important, comprehensive piece. Headlined “The Vaccine Rollout Will Take Time. Here’s What The U.S. Can Do Now To Save Lives,” it covers governmental, private and personal responses to the pandemic. Click here for the story.

Rachel Treisman

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There are 72 films at Sundance 2021. According to IndieWire, 15 are “Must-See,” and can be streamed at home.

Among them: “How it Ends.” Written, directed and produced by 2002 Staples High School graduate Daryl Wein and his “partner in work and love” Zoe Lister-Jones, it is “a star-packed comedic rumination on nothing less than the end of the world.”

“Timely, no?” IndieWire adds.

The film stars Olivia Wilde, Fred Armisen, Helen Hunt, Lamorne Morris and Cailee Spaeny.

Daryl Wein

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Don O’Day’s work as chair of the Coleytown Middle School Reopening Committee ended this month. The new school looks beautiful.

As one of his last acts, he hired a new security guard.

(Meme courtesy of Don O’Day)

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And finally … Jimmie Rodgers, the pop/country singer known for “Honeycomb” and other 1950s hits — died Monday in California. He was 87.

Hank Aaron: The Westport Connection

In death, Hank Aaron has been treated with respect, admiration, even reverence.

Hank Aaron

Yet in life, the Black man who broke Babe Ruth’s home run record was hounded by racist attacks, including death threats.

He heard them again nearly 4 decades later, when he defended Lebron James and President Obama.

Carla Koplin Cohn knows exactly what was in those letters thousands of letters.

She lives in Florida now, after more than 25 years in Westport. But in the early 1970s she was a young secretary, working in the basement of Atlanta Stadium. Aaron asked for help with his correspondence. She became his full-time secretary — a first for any baseball player.

The next year, she handled his 900,000 pieces of mail. She sent a form letter for fans. Aaron kept the hate mail in his attic — after Carla reported the threats to the FBI.

One of the thousands of pieces of hate mail received by Hank Aaron — and read by Carla Koplin.

Those letters were nasty. Some included KKK hoods.

Carla got some herself. “They knew I was white, Jewish, and working for a Black man,” she told Slate.

She remained Aaron’s personal assistant for the next 10 years. Cohn sat in the stands and taught Aaron’s second wife Billye all about baseball.

After he retired, they stayed close. Aaron was a guest at her wedding.

He was a frequent guest too at the Cohns’ Punch Bowl Drive home, including her 40th birthday party. Carla ran the annual Bargain Fest; one year, the star helped raise funds by signing baseballs and books.

Hank Aaron and his wife Billye, with Jenn, Carla and Al Cohn, at Carla’s 40th birthday celebration in Westport.

Carla, her husband Al and daughter Jenn visited the Aarons every Christmas, in West Palm Beach.

Carla and Aaron last spoke a few days before his death. He’d just gotten his COVID shot, and hoped to see her soon.

Though he was 86, his death came as a surprise. Cohn’s daughter Jenn Falik — who graduated from Staples High School in 1997, is an on-air trend reporter for “The Today Show” and “Rachael Ray,” writes the “Ultimate Edit” newsletter and moved back to Westport in 2012 — is gaining a new appreciation for the achievements and life of the man she calls “just he nicest, warmest, humblest and low-key person.”

Her children — in 4th grade and kindergarten — are learning too. “They recognize all these celebrities saying great things about him,” she notes. “To them, he’s just Uncle Henry.”

Hank Aaron with Goldie Fralik, 5 years ago at Christmas in Florida. Goldie is now a kindergartner at Greens Farms Elementary School.

Aaron was Uncle Henry to Jenn too.

Which leads to a story the Hall of Famer told at her wedding.

In his toast, Aaron said that when Jenn was a Coleytown Elementary School 1st grader, students had to write biographies on either Helen Keller or Hank Aaron. All the girls chose Keller — except Jenn.

Surprised, the teacher asked why. “He’s my uncle,” she replied.

Worried that Jenn had a problem, the teacher and guidance counselor called her parents for a conference. They explained that yes, Jenn really did call Hank Aaron “Uncle Henry.”

Because to her, he was.

(Click here for a great Slate story: “The Woman Who Read Hank Aaron’s Hate Mail.”  Click here for an in-depth New York Times story on him.)

Hank Aaron, at Jenn Cohn and Brian Falik’s wedding in 2005. The Presidential Medal of Freedom winner spoke right before Brian — “a daunting lead-in for the groom,” Jenn notes.

Ling And Lamb Discover Mexica

Back in 2009, the Food Network featured the Black Duck on its “Diners, Drive-Ins and Dives” show.

Millions of Americans learned about Westport’s favorite barge. More than a decade later, folks still detour off I-95 to find it.

Ling and Lamb’s audience is not as big. But with over 60,000 YouTube subscribers, they’re substantial.

The tagline is “American wifey + Nigerian husband experiencing each other’s culture.” Topics range from their new apartment and fashion to Christmas.

The other day, they came here.

“We just discovered a Mexican restaurant in Westport, Connecticut, USA” is the title.

Ling and Lamb at Mexica.

It’s one of the reasons you click on random videos. 99 may be ridiculous. But the 100th is a gem.

That’s how Ling and Lamb feel about Mexica. They heard about the new spot on Post Road West (site of the former Señor Salsa). They brought their camera, their smiles and their appetites.

They were not disappointed.

And you won’t be disappointed by the video.

The couple banters easily with each other, and with the owner. (“If you don’t like the food, you don’t have to pay,” he says. “If you like it, you pay double.” Lamb loves that line.)

They film themselves ordering their drinks and meal. Ling explains some of the ingredients to Lamb (he does not like the cactus). They admire the beautiful decor.

Every chair is specially hand-crafted and painted.

They do exactly what you should do at a leisurely meal: They enjoy themselves.

Check out the video below. With over 34,000 views in a week, it’s well worth the 17 minutes.

Then go to Mexica for the real thing.

(Hat tip: Hedi Lieberman)

A Kidney For Cathy Talmadge

2020 was bad for many Westporters.

It was even worse for Cathy Talmadge.

Five years ago, Cathy’s health started a mysterious decline. The avid swimmer, gardener, environmentalist, traveler, reader and cook could barely get out of bed, much less work in her gardens, walk her golden retriever Riley, or whip up dinner with husband Tom.

After many visits to medical specialists, Cathy was diagnosed with a rare form of sarcoidosis. The debilitating autoimmune disease ravaged her organs. Now in stage 4 kidney failure, she requires a live donor transplant as quickly as possible. 

Cathy Talmadge

Cathy — beloved by many for her work with Wakeman Town Farm, Earthplace. Sherwood Island State Park and the RTM — was put on donation lists around the country. Unfortunately, it could take years before a kidney became available.

She was told too that dialysis might wreak havoc on her body. She could become very sick — possibly unable to have a transplant.

Family members were tested, but none were a match.

A group of friends is now getting the word out. With the clock ticking, they’ve devised a no-holds-barred campaign. Today, longtime friend and colleague Christy Colasurdo and a team of local volunteers launch A Kidney for Cathy. They want everyone to know her story.

And they want everyone reading this to share it far and wide. Somewhere in the world, they know, a life-saving donor is waiting.

The idea for the campaign was born after Christy’s friend Kira Krieger Senders secured a living kidney donor for her father through a creative multimedia campaign.

Christy was also moved by the ALS Pepper Challenge closer to home. It spread the word about Westport icon Patty’s Habestroh’s condition, raised more than $650,000 for research, and received national media attention. 

Nearly two-thirds of all live kidney donors come from marketing campaigns on Facebook and other social media platforms. That’s the focus of this campaign. 

Organizers say, “Anyone can help the campaign go viral by following our  Facebook and Instagram pages, liking posts, and visiting the A Kidney for Cathy website to learn more about becoming a kidney donor.

“Sharing the online posts will spread the message far and wide. The viral power of social media can literally save Cathy’s life.” 

A quick, confidential survey assesses whether an individual might be a good candidate to donate.

While helping Cathy, the campaign will also shine a spotlight on the 114,927 patients currently on a kidney or liver transplant waiting list in the US.

Christy says. “A big part of this will be about educating the public. I was blown away to learn that Cathy can receive a kidney transplant from someone who is not a direct match. Cathy just needs a kind and healthy person to donate a kidney on her behalf.

“If not a match, that kidney goes to another recipient, which then enables the National Kidney Registry to put Cathy in the recipient pool to identify her perfect match. One donation inspired by Cathy will save two lives.”

Christy also learned that kidney transplants are now done laparoscopically, through a small navel incision. Donors typically spend only 2 or 3 nights in the hospital, followed by a quick return to full health and athletic pursuits.

“Donors overwhelmingly report that the most lasting effect is the good feeling they get from power of their gift. Most say that they would donate again in a heartbeat,” Christy adds.

A plea from Cathy Talmadge’s daughter.

Christy and other team members — including website designer (and Staples High School sophomore) James Dobin-Smith, graphic artist Miggs Burroughs, social media consultant Terri Piekara and Wakeman Town Farm co-chair Liz Milwe –ask everyone reading this to pass it along via their social networks. A toolkit on the website includes graphics to post or share

Questions about donating a kidney? Want to get more involved? Email  Akidney4cathy@gmail.com