Tag Archives: Suited.co

As Railroad Place Changes, Quentin Row Moves

Four years ago, Suited.co opened on Railroad Place.

Owner Ryan Meserole was passionate about selling high-quality, hand-crafted suits.

He figured his location — directly opposite the train station — was perfect for his target audience. Men could stop in on their way to or from the city. Surrounded by restaurants, coffee places and cool shops like Indulge by Mersene, he loved the vibrant neighborhood.

Ryan believed in giving back. He donated to local charities and national relief efforts. He gave discounts — even freebies — to less-fortunate local teenagers, and inner-city youngsters.

Recently, he rebranded Suited.co as Quentin Row. His commitment to the community was as strong as ever.

But in just a few years, the community has changed.

Fewer people commute to and from New York, Ryan says — a function of both the changing nature of work, and the decline of Metro-North. And with longer train rides (and regular delays), anyone who can take a town car to the city is now driven in.

Even a small change like Goldman Sachs’ recently relaxed, more informal dress code has affected his business.

Ryan Meserole, in his store.

In addition — and crucially — Ryan says that Railroad Place has changed.

The closing of Commuter Coffee cut sharply into foot traffic. And — partly because of family issues — the long-promised renaissance of the area near the train station has stalled.

For all those reasons, Ryan will close his store at the end of May.

But he’s not closing his business. He’s redirecting it toward a new, more flexible version of itself. Call it Quentin Row 2.0.

A 22-foot mobile showroom will travel to area train stations, festivals and the like.

Ryan will also refocus his efforts online. He promises that in cyberspace, he’ll still offer the “concierge service” customers appreciate.

Quentin Row online.

He will still have a physical presence. When Sconset Square renovations are complete, Ryan will share space with Gino, his long-time tailor.

Ryan will also offer private appointments in his Riverside Avenue home.

He could have gone to the new Norwalk mall, Ryan notes. But he insists that a town like Westport deserves a “niche heritage brand” like his.

He feels sad leaving Railroad Place. He put a lot of money into his renovations, and he knows the loss of a store leaves a void.

He says the new tenant is an office, not retail.

“I don’t think that’s what the street was designed for,” he says. “But people shop differently now.”

Railroad Place, 2 years ago. (Photo/Lynn Untermeyer Miller)

Still, he knows his new operation will give him a better work/life balance. Since the coffee shop closed, he’s sat in his store and watched foot traffic dwindle.

He thinks little things could make a big difference. If the MTA put its ticket machines in the station house, instead of on the platforms, “people would see the stores,” Ryan says. “Now, they don’t know we’re here.”

Yet for Quentin Road, time has run out.

“But I still love Westport,” he says. “I’m not going anywhere.”

Except in his new, 22-foot mobile showroom. Coming soon to an event — or train station — near you.

Unsung Hero #78

The other day, a woman came into Ryan Meserole’s store.

He owns Quentin Row — formerly Suited.co, a men’s custom clothing shop on Railroad Place — so she wasn’t looking to buy.

In fact, she was crying.

Through her tears, she told Ryan that Sarah Kennedy had been her best friend.

Sarah Kennedy

Sarah was the owner of Cellar Workshop — a much-loved custom jewelry store that previously occupied the space opposite the train station.

The woman was upset that Ryan had changed the interior. It was all she had left to remember Sarah by.

Ryan chatted with her for an hour. As she got ready to leave, he said he had something that might cheer her up.

In the back of the building — where store owners and staff park — a sign said “Reserved for Sarah Kennedy.” Ryan got a screwdriver, took down the sign, and gave it to the woman.

Her tears turned from grief to joy.

Ryan says, “I realized then that I didn’t just lease any old space for a suit shop, in any old town. Westport is filled with legacies. Even though the signs on many buildings have changed, it’s up to local shopkeepers to share the stories of the past. I feel privileged to know and pass on the history of Railroad Place, and of Sara.”

So this week’s Unsung Hero is Ryan Meserole, and the many other local businesspeople like him — men and women who understand that being local storeowners means a lot more than just selling suits and jewelry.

It means you take something from this town. And then you give it back.

Ryan Meserole, with an apt saying on the wall of his store.

Tailor Meets Taylor

Ryan Meserole owns a great business on Railroad Place.

Suited.co — recently rebranded as Quentin Row — is a men’s custom clothing shop. Directly opposite the train station, Ryan makes commuters (and many other folks) look and feel great.

A couple of miles away, Michael Connors has a thriving business too. Taylor Place — named for its location, between the library and Tiffany — is a consignment boutique, with an ever-changing treasure trove of intriguing items.

We often think of Saugatuck and downtown merchants as competitors. But Ryan and Michael forged a connection that’s a model for small local merchants, wherever they are in town.

Not long ago, Ryan wandered into Michael’s shop. He wanted some vintage pieces for his window display.

Michael already knew of Ryan from “06880.” The consignment owner asked the custom suit guy a few questions about marketing. Ryan helped re-build Michael’s website, and gave advice on how to leverage social media.

Michael — who has a wonderfully artistic eye — helped Ryan redecorate his storefront. He gave Ryan some sharp-looking furniture.

There’s now green ivy on the bricks, a new sign and alluring windows. Soon, Ryan will add a barber, stylists and shoeshine in the back, ramping up the men’s style vibe.

Quentin Row is going all out to be a great neighbor. Starting this Saturday, Ryan is opening up some of his newly renovated space as a holiday pop-up. For example, Lynn Reale of Gypsy Bleu Jewels will showcase her line of men’s beaded bracelets.

Artisans, craftsmen and other cool people interested in exhibiting at Quentin Row should email Ryan@suited.co.

Quentin Row also offers a Black Friday special (November 23 to 26): Buy one, get 50% off the second.

Michael and Ryan share a passion for Westport’s small businesses. Wherever they’re located in town, the 2 owners don’t want them to leave.

“The Chamber of Commerce helps where it can,” Ryan notes. “But 1-on-1 connections like this — sharing talents, helping each other — can really help revitalize Main Street, the rest of downtown, and Saugatuck.”

A vintage piece from Taylor Place, now on display at Quentin Row.

The idea is spreading. Ryan says that other stores on the block — like The Flat next door — are also freshening up their looks.

“If you don’t evolve, you die,” he notes. “We have to make sure that people enjoy shopping local.”

“No one wants to see a store like ours, or Michael’s — or Savvy + Grace, The Brownstone or Indulge by Mersene — go out. We all need to work together. And we’re having a great time doing it.”

The holiday season is here. Our local merchants work hard to draw shoppers in.

Now, they’re working together — to sew together our town.

Pics Of The Day #413

A pair of storefronts on Railroad Place (Photos/Betsy P. Kahn)

Ryan Meserole: Suited To Be An Uber Driver

Three years ago, Ryan Meserole opened Suited.co. The small shop offers high-quality, hand-crafted suits. Its Railroad Place location is convenient and — surrounded by neighbors like Indulge by Mersene, Sports Attic and a few restaurants — cool.

But small retailers have a tough time. And Commuter Coffee is just the latest business to announce it may close.

Suited.co, on Railroad Place

Ryan grew up in the fashion industry. It’s his life’s work. He’s amazed to see so many clothing stores fleeing Main Street.

He firmly believes that customers are here. However, he notes, “They won’t always come to you. Sometimes you have to go out and capture them.”

A couple of months ago — sitting in his shop, wondering why foot traffic has declined — he suddenly realized: People are now dropped off at the station by Uber.

Aha!

“I can’t expect my window display to get customers in the door — even though I’m always complimented on it,” he says.

“But if I drove for Uber, I’d have my audience. And they’d be attentive.”

Ryan Meserole, in his Suited.co store.

It took him just a day to sign up to drive for the service. Almost immediately, he hit the road.

He wakes up at 5 a.m. He drives during rush hour, until 9 a.m. An hour later — the same as always — he opens Suited.co.

At his store, he reviews his passengers’ names and addresses. He sends them a personal note, with a gift card to see him and the shop “after our lovely little chat in the car.”

(It’s quite an incentive: a free custom shirt, or $150 off a Suited.co purchase.)

Ryan Meserole’s follow-up mailing.

Bottom line: Ryan’s sales are up nearly 30%. Plus, he says, “I’m being of service to my community. I’m expanding my customer base to Fairfield, Weston and Wilton. And I’m being paid by Uber to do it.

In his long retail marketing career, Ryan says, “this is the only campaign that ever paid me back.”

But he doesn’t need the Uber money.  So he donates it to charity — a different organization each month. Most recently, it was the March of Dimes.

You never know who your Uber driver will be. That’s part of the intrigue of the app.

In Ryan Meserole’s case, that seems to suit his — and his driving/custom suit customers — just fine.

Want To Give This Holiday Season? Here’s How!

Several alert — and generous — “06880” readers have asked how they can help others this holiday season.

Not every Westporter is well off. Last year, the Department of Human Services’ Holiday Giving Program helped over 400 residents battered by layoffs, foreclosures and other misfortunes.

Some of the most appreciated gifts are grocery and gas gift cards of any amount, as well as gift cards to local stores.

Cash donations help Human Services staffers buy last-minute gift cards for clients. Gift cards and checks (payable to “DHS Family Programs,” with “Holiday” on the memo line) can be mailed to or dropped off at Room 200, Town Hall, 110 Myrtle Avenue, Westport, CT 06880.

Donors can also shop for a family’s actual gift requests. For specific requests or to learn more, contact Patty Haberstroh: hsyouth@westportct.gov; 203-341-1069.

NOTE: Clubs, schools, religious groups, book clubs and businesses can help too!


Meanwhile, Westport police officers are accepting new, unopened and unwrapped toys — plus cash donations — during their annual Holiday Toy Drive.

They take place on the weekends of December 9-10 and 16-17 (9 a.m. to 5 p.m., ASF Sports parking lot, 1560 Post Road East).

Each year, police Local Union 2080 and the Police Benevolent Association has collected thousands of toys for children who otherwise would have none.

Can’t do weekends? Collection boxes are set up now through December 17 at the police station (50 Jesup Road), Town Hall (110 Myrtle Avenue), ASF Sports (1560 Post Road East) and Renato’s Jewelers (1765 Post Road East).

Questions? Contact Sgt. Jill Ruggiero: jruggiero@westportct.gov; 203-341-6000.


And if you swing by Suited.co (44 Railroad Place) Tuesday through Saturday (10 a.m. to 6 p.m.) — with a gently used overcoat, jacket or suit — owner Ryan Meserole will donate it to Save-a-Suit. The non-profit provides business attire to military veterans getting back into the workforce.

It’s a great way to give. And Ryan gives back too — with a $150 credit on any Suited.co order.


I’m sure there are many more ways to help. If you know of an organization, business or club that’s doing good work this holiday season, click “Comments” below. Spread the word — and good cheer!

Suited’s Sale Helps Houston

For 3 years, Ryan Meserole’s Suited.co custom shop across from the train station has dressed men well — and given back to Fairfield County.

Now it’s time to help Texas.

In 2012 Ryan’s aunt Rosemary Duffy lost her Brooklyn home — and everything else — Hurricane Sandy.

She moved to Houston. Now she’s going through it all again.

The timing could not be worse. Less than a month ago, Rosemary lost her brother-in-law — firefighter Michael Duffy — to cancer linked to 9/11.

Despite it all, she was most concerned for others, Ryan reports.

“I’m still a Brooklyn boy at heart,” he says. “I was fortunate to move here later in life. Despite what people say about New Yorkers, we love to help.”

So here’s his offer: Anyone who donates $100 or more to Red Cross Harvey relief will receive a 50% discount at Suited. It’s good for any fabric and shirt.

In other words: You can snag a custom suit for as little as $650 this weekend.

Ryan will even set up a laptop in his store, for easy access to the Red Cross website.

If you’ve already donated to the Red Cross for Hurricane Harvey, just bring in your confirmation. You’ll still get his discount.

Suited.co is at 44 Railroad Place. For more information, click here.

 

Suit Yourself

Parking along Railroad Place is restricted to customers of shops facing the train station.

Apparently these 2 guys liked the spot in front of Suited.co — the high-quality, hand-crafted suit store — so much, they figured out a way to save it for a while.

Suited.co

They’re no dummies.

Suiting Up For Graduation

When Suited.co opened in Saugatuck last fall, the custom tailor shop made a generous offer. They donated dozens of suits to men in financial straits, who needed business attire.

Now — one expansion later — they’re still giving back.

Knowing that graduation time is near — but not every Westporter can afford a suit, custom or otherwise — owner Sean McCormick told Westport’s Department of Human Services he could help.

Bingo! They hooked a Staples senior up with a custom garment he can wear for graduation, to college and beyond.

Sean was delighted to learn that the young man is passionate about fashion, art and cars — hobbies that he and the other folks at Suited.co care about too.

Plenty of customers have streamed into Suited.co to purchase graduation and Father’s Day gifts. Nice to know that — on 1-way Railroad Place — giving is a 2-way street.

Suited.co

Kids Eat Free! (Well, Okay, 10% Off)

On the one hand, Westport teenagers always complain “there’s nothing to do here!”

On the other hand, they love to eat.

In an effort to convince hungry kids that there are things to do in Westport — like, go to a variety of local restaurants — the Youth Commission has created a Student Discount Partnership.

Working with the Downtown Merchants Association and Chamber of Commerce, commission members have signed nearly 30 restaurants (and 2 businesses: Suited.co and Lux Bond & Green). They offer 10% off for Staples, Weston High and Greens Farms Academy students presenting a school ID. Only 2 places said no.

Participating locations sport a sticker. The eye-catching Minuteman design was created by Staples senior Julia Schorr. Baker Graphics printed 70, for free.

Student discount sticker

The program began just a couple of weeks ago, with low-key publicity. But participation — and feedback — has been great. Oscar’s, for example, has seen a definite bump in business, from groups of teens.

Oscar's owner Lee Papageorge gives thumb's-up to the Youth Commission's Student Discount Program.

Oscar’s owner Lee Papageorge gives thumb’s-up to the Youth Commission’s Student Discount Partnership.

A girl reported that she and her friends had a great time at Spotted Horse. They gave everyone a discount, even though a couple of kids forgot their student IDs.

Outside the Spotted Horse, with student IDs from Staples, Weston and Greens Farms Academy.

Outside Spotted Horse, with student IDs from Staples, Weston and Greens Farms Academy.

“We wanted to concentrate on home-owned places, where kids could have an impact,” says Youth Commission member Reece Schachne, discussing why members selected restaurants instead of chain stores.

Publicity has come mainly through Instagram (“wycstudentdiscounts” is the handle). Youth Commission co-chair Kyle Ratner is helping coordinate an official launch this week, with announcements on the “Good Morning Staples” TV show, a story in the school newspaper Inklings, and the website westportyouthcommission.org (launching February 9).

You’re probably wondering: Why do Westport students need a discount for anything?

Lower prices are not the main aim, Reece and Kyle say. It’s more about making sure teenagers know they have plenty of things to do, and many places to do it, all around Westport.

Especially if it involves food.

(For more information, click here. Participants in the program include 323, Acqua, Angelina’s, Arezzo, Bartaco, Black Duck, Blue Lemon, Border Grill, Da Pietro’s, Finalmente, Freshii, Garelick & Herbs, Jeera Little Thai Kitchen, Joe’s Pizza, Lux Bond & Green, Mumbai Times, Oscar’s, Planet Pizza, Rizzuto’s, Señor Salsa, SoNo Baking Company, Spotted Horse, Suited.Co, Sweet Frog, The Boathouse, Tutti’s, Villa del Sol, Viva Zapata and Westport Pizzeria. Any restaurant or business interested in joining the program should email kyle.ratner1@gmail.com or matthew@westportwestonchamber.com)