Tag Archives: Uber

Ryan Meserole: Suited To Be An Uber Driver

Three years ago, Ryan Meserole opened Suited.co. The small shop offers high-quality, hand-crafted suits. Its Railroad Place location is convenient and — surrounded by neighbors like Indulge by Mersene, Sports Attic and a few restaurants — cool.

But small retailers have a tough time. And Commuter Coffee is just the latest business to announce it may close.

Suited.co, on Railroad Place

Ryan grew up in the fashion industry. It’s his life’s work. He’s amazed to see so many clothing stores fleeing Main Street.

He firmly believes that customers are here. However, he notes, “They won’t always come to you. Sometimes you have to go out and capture them.”

A couple of months ago — sitting in his shop, wondering why foot traffic has declined — he suddenly realized: People are now dropped off at the station by Uber.


“I can’t expect my window display to get customers in the door — even though I’m always complimented on it,” he says.

“But if I drove for Uber, I’d have my audience. And they’d be attentive.”

Ryan Meserole, in his Suited.co store.

It took him just a day to sign up to drive for the service. Almost immediately, he hit the road.

He wakes up at 5 a.m. He drives during rush hour, until 9 a.m. An hour later — the same as always — he opens Suited.co.

At his store, he reviews his passengers’ names and addresses. He sends them a personal note, with a gift card to see him and the shop “after our lovely little chat in the car.”

(It’s quite an incentive: a free custom shirt, or $150 off a Suited.co purchase.)

Ryan Meserole’s follow-up mailing.

Bottom line: Ryan’s sales are up nearly 30%. Plus, he says, “I’m being of service to my community. I’m expanding my customer base to Fairfield, Weston and Wilton. And I’m being paid by Uber to do it.

In his long retail marketing career, Ryan says, “this is the only campaign that ever paid me back.”

But he doesn’t need the Uber money.  So he donates it to charity — a different organization each month. Most recently, it was the March of Dimes.

You never know who your Uber driver will be. That’s part of the intrigue of the app.

In Ryan Meserole’s case, that seems to suit his — and his driving/custom suit customers — just fine.

All’s Fare In Uber And Taylor Swift

It was a First World problem: Maggie Fair, Jenna McNicholas and Jamie Tanzer were headed to Taylor Swift’s MetLife Stadium Saturday night, with an extra $201 ticket.

A friend backed out at the last minute. What to do?

The girls — all June graduates of Staples High School — called an Uber. Driver Khalil Calixte offered them a cord to play music.

They chose Swift. Calixte sang along.

Jenna McNicholas, Jamie Tanzer and Maggie Fair with their new friend, Khalil Calixte.

Jenna McNicholas, Jamie Tanzer and Maggie Fair with their new friend, Khalil Calixte.

Then — according to a story on a great celebrity website, Business Insider — the girls looked at each other.

“We were like, wait, he needs to come to the concert with us,” McNicholas said.

He was all in. So instead of dropping the girls off at Penn Station, he headed out to Jersey.

They all had a great time — especially Calixte. It was his 1st concert ever.

“It was like we were already friends,” Fair told Business Insider. “We danced and sang the whole night. It was so much fun.”

Well done, girls!

And thanks too to Will Haskell — himself a Staples grad (and, oh yeah, a Business Insider writer) — for telling that tale so well.

(For the full Business Insider story, click here.)

Uber Westport

Since time immemorial — well, at least since F. Scott and Zelda Fitzgerald summered here, guzzling bootleg gin and carousing in their motorcar up and down South Compo — Westport has had a difficult relationship with drinking and driving.

We don’t condone it, of course — particularly now, in the post-Mad Men era, when we all know its dangers.

But after a night at a party, restaurant or bar, none of us may be in condition to drive. Local taxis have sketchy reputations. And not many parents will call their kids for a ride.

Enter Uber.

Uber logoThe San Francisco-based company connects passengers with drivers of vehicles for hire. Cars are reserved through a cellphone app. Payments are done by credit card, so there’s no need to carry cash.

When you need a car, you click on the app. GPS pinpoints your exact location, and estimates how long before a car gets to you.

You can select car types: a black car or SUV. UberX is the least expensive: usually a Toyota Camry or something similar. You can also rate your driver.

Uber operates in over 70 large cities — and, for the past couple of months, Westport.

A longtime local businessman — who requested anonymity — used it Friday night to return home from a party.

It cost $7 — including tip. (Uber says, however, there is “no need to tip.”)

He told a few friends. The next night, they texted Uber too.

3 screen shots from Uber in San Francisco.

3 screen shots from Uber in San Francisco.

They report that their cars were nice and clean. The drivers were pleasant. It’s a great economic opportunity for them to operate here, the Westport rider says.

“It’s great,” he adds. “You don’t have to worry about having that extra glass of wine. Once the word spreads, our roads will be much safer. And the parties more fun!”

Somewhere in that great speakeasy in the sky, F. Scott and Zelda are smiling.