Tag Archives: Ryan Meserole

Unsung Hero #78

The other day, a woman came into Ryan Meserole’s store.

He owns Quentin Row — formerly Suited.co, a men’s custom clothing shop on Railroad Place — so she wasn’t looking to buy.

In fact, she was crying.

Through her tears, she told Ryan that Sarah Kennedy had been her best friend.

Sarah Kennedy

Sarah was the owner of Cellar Workshop — a much-loved custom jewelry store that previously occupied the space opposite the train station.

The woman was upset that Ryan had changed the interior. It was all she had left to remember Sarah by.

Ryan chatted with her for an hour. As she got ready to leave, he said he had something that might cheer her up.

In the back of the building — where store owners and staff park — a sign said “Reserved for Sarah Kennedy.” Ryan got a screwdriver, took down the sign, and gave it to the woman.

Her tears turned from grief to joy.

Ryan says, “I realized then that I didn’t just lease any old space for a suit shop, in any old town. Westport is filled with legacies. Even though the signs on many buildings have changed, it’s up to local shopkeepers to share the stories of the past. I feel privileged to know and pass on the history of Railroad Place, and of Sara.”

So this week’s Unsung Hero is Ryan Meserole, and the many other local businesspeople like him — men and women who understand that being local storeowners means a lot more than just selling suits and jewelry.

It means you take something from this town. And then you give it back.

Ryan Meserole, with an apt saying on the wall of his store.

Tailor Meets Taylor

Ryan Meserole owns a great business on Railroad Place.

Suited.co — recently rebranded as Quentin Row — is a men’s custom clothing shop. Directly opposite the train station, Ryan makes commuters (and many other folks) look and feel great.

A couple of miles away, Michael Connors has a thriving business too. Taylor Place — named for its location, between the library and Tiffany — is a consignment boutique, with an ever-changing treasure trove of intriguing items.

We often think of Saugatuck and downtown merchants as competitors. But Ryan and Michael forged a connection that’s a model for small local merchants, wherever they are in town.

Not long ago, Ryan wandered into Michael’s shop. He wanted some vintage pieces for his window display.

Michael already knew of Ryan from “06880.” The consignment owner asked the custom suit guy a few questions about marketing. Ryan helped re-build Michael’s website, and gave advice on how to leverage social media.

Michael — who has a wonderfully artistic eye — helped Ryan redecorate his storefront. He gave Ryan some sharp-looking furniture.

There’s now green ivy on the bricks, a new sign and alluring windows. Soon, Ryan will add a barber, stylists and shoeshine in the back, ramping up the men’s style vibe.

Quentin Row is going all out to be a great neighbor. Starting this Saturday, Ryan is opening up some of his newly renovated space as a holiday pop-up. For example, Lynn Reale of Gypsy Bleu Jewels will showcase her line of men’s beaded bracelets.

Artisans, craftsmen and other cool people interested in exhibiting at Quentin Row should email Ryan@suited.co.

Quentin Row also offers a Black Friday special (November 23 to 26): Buy one, get 50% off the second.

Michael and Ryan share a passion for Westport’s small businesses. Wherever they’re located in town, the 2 owners don’t want them to leave.

“The Chamber of Commerce helps where it can,” Ryan notes. “But 1-on-1 connections like this — sharing talents, helping each other — can really help revitalize Main Street, the rest of downtown, and Saugatuck.”

A vintage piece from Taylor Place, now on display at Quentin Row.

The idea is spreading. Ryan says that other stores on the block — like The Flat next door — are also freshening up their looks.

“If you don’t evolve, you die,” he notes. “We have to make sure that people enjoy shopping local.”

“No one wants to see a store like ours, or Michael’s — or Savvy + Grace, The Brownstone or Indulge by Mersene — go out. We all need to work together. And we’re having a great time doing it.”

The holiday season is here. Our local merchants work hard to draw shoppers in.

Now, they’re working together — to sew together our town.

Ryan Meserole: Suited To Be An Uber Driver

Three years ago, Ryan Meserole opened Suited.co. The small shop offers high-quality, hand-crafted suits. Its Railroad Place location is convenient and — surrounded by neighbors like Indulge by Mersene, Sports Attic and a few restaurants — cool.

But small retailers have a tough time. And Commuter Coffee is just the latest business to announce it may close.

Suited.co, on Railroad Place

Ryan grew up in the fashion industry. It’s his life’s work. He’s amazed to see so many clothing stores fleeing Main Street.

He firmly believes that customers are here. However, he notes, “They won’t always come to you. Sometimes you have to go out and capture them.”

A couple of months ago — sitting in his shop, wondering why foot traffic has declined — he suddenly realized: People are now dropped off at the station by Uber.

Aha!

“I can’t expect my window display to get customers in the door — even though I’m always complimented on it,” he says.

“But if I drove for Uber, I’d have my audience. And they’d be attentive.”

Ryan Meserole, in his Suited.co store.

It took him just a day to sign up to drive for the service. Almost immediately, he hit the road.

He wakes up at 5 a.m. He drives during rush hour, until 9 a.m. An hour later — the same as always — he opens Suited.co.

At his store, he reviews his passengers’ names and addresses. He sends them a personal note, with a gift card to see him and the shop “after our lovely little chat in the car.”

(It’s quite an incentive: a free custom shirt, or $150 off a Suited.co purchase.)

Ryan Meserole’s follow-up mailing.

Bottom line: Ryan’s sales are up nearly 30%. Plus, he says, “I’m being of service to my community. I’m expanding my customer base to Fairfield, Weston and Wilton. And I’m being paid by Uber to do it.

In his long retail marketing career, Ryan says, “this is the only campaign that ever paid me back.”

But he doesn’t need the Uber money.  So he donates it to charity — a different organization each month. Most recently, it was the March of Dimes.

You never know who your Uber driver will be. That’s part of the intrigue of the app.

In Ryan Meserole’s case, that seems to suit his — and his driving/custom suit customers — just fine.

Suited’s Sale Helps Houston

For 3 years, Ryan Meserole’s Suited.co custom shop across from the train station has dressed men well — and given back to Fairfield County.

Now it’s time to help Texas.

In 2012 Ryan’s aunt Rosemary Duffy lost her Brooklyn home — and everything else — Hurricane Sandy.

She moved to Houston. Now she’s going through it all again.

The timing could not be worse. Less than a month ago, Rosemary lost her brother-in-law — firefighter Michael Duffy — to cancer linked to 9/11.

Despite it all, she was most concerned for others, Ryan reports.

“I’m still a Brooklyn boy at heart,” he says. “I was fortunate to move here later in life. Despite what people say about New Yorkers, we love to help.”

So here’s his offer: Anyone who donates $100 or more to Red Cross Harvey relief will receive a 50% discount at Suited. It’s good for any fabric and shirt.

In other words: You can snag a custom suit for as little as $650 this weekend.

Ryan will even set up a laptop in his store, for easy access to the Red Cross website.

If you’ve already donated to the Red Cross for Hurricane Harvey, just bring in your confirmation. You’ll still get his discount.

Suited.co is at 44 Railroad Place. For more information, click here.