Tag Archives: Blossom + Stem

Flowers For The Front Lines

For most people, Valentine’s Day means buying a rose — a dozen, if you’re a big spender (or have a lot of making up to do) — for a loved one.

Michele Sinacore arranges and delivers those with ease.

But this week she’s in a crazy rush to deliver 1,500 roses, ordered by people for loved ones they’ve never met.

They’ll brighten the days of front line workers all around Fairfield County.

Michele — a Westport mom and former New York event producer — started Blossom + Stem Floral Design just over a year ago, at home. She’s succeeded during the pandemic with creativity, talent and persistence.

Yet even in the toughest times, she gives back to the community.

In June, Michele donated hundreds of boxed lunches (with flowers) to Yale New Haven Hospital. A former competitive triathlete and current avid runner who was diagnosed in 2019 with a very rare tumor, she’d been touched by the care she received their after intensive surgery.

Michele Sinacore (Photo/Tamira Wilcox)

That experience — and the grateful thanks for her gift — sparked an idea.

A longtime admirer of (and volunteer with) Al’s Angels, she approached founder Al DiGuido with an idea: asking residents to donate roses to local front liners.

Al went right to work. Norwalk, Bridgeport and Stamford Hospitals jumped at the idea of showing love to their staff.

Al’s network of donors came through too. In the first 10 minutes, 250 roses were promised. Within 72 hours, 600 flowers had been been donated.

Michele and Al added The Residence at Westport and Montefiore to their list of recipients. Soon, they’d sold 1,500 roses. People donated on behalf of their children, friends, even pets.

Local businesses like Performance Physical Therapy became supporters too.

On Monday, East Coast Whole Flowers delivered those 1,500 flowers to Michele’s garage. Teams of (masked and socially distanced) volunteers began pruning, water tubing and wrapping them in a temperature-friendly (cold) setting. They added messages of support, written by donors, to each rose.

A few of the 1,500 roses in Michele’s garage.

The next day, Michele made her first delivery: 65 flowers to The Residence. Employees were getting vaccinated — and, as an extra treat, given a rose.

Yesterday, Bridgeport and Montefiore Hospitals got 250 to 400 roses. They’ll hand them to staffs in their ICU, COVID, ER and children’s units.

Still ahead: Norwalk and Stamford Hospitals.

Michele Sinacore, surrounded by roses in her garage.

It’s Michele and Al’s way of spreading love and thanks.

Now all you need to do is order your own rose (or dozen) for your loved one, from Blossom + Stem. They deliver to our front liners — and to you.

Michele Sinacore Makes Arrangements For Winter

We’ll miss a lot this holiday season: Family. Friends. Fun.

But we can still have flowers.

Brightly colored, lovingly arranged and fresh smelling, bouquets lift the lowest spirits. Michele Sinacore makes sure we all enjoy those ephemeral joys.

Michele Sinacore (Photo/Tamira Wilcox)

The Westport mom (and former Ironman triathlete) spent many years as a New York event producer, for clients like ESPN, Yahoo and the NBA. Four years ago — after her 2nd child was born — she pivoted, and went to floral school.

A year ago, Michele started Blossom + Stem Floral Design at home. Working on weddings, events and corporate projects, and offering custom arrangements, classes and consulting, she was looking for studio space when the pandemic hit.

For 8 weeks, Michele was frozen. She could not find fresh flowers anywhere.

But floral designers around the world formed an online community. They shared sources. advice and encouragement.

Michele took classes. She learned new skills, networked, and gained confidence.

She branched out into staging and personal bouquets. Her flowers brightened an otherwise dark time.

It’s the nature of the business to have extra flowers. One day Michele took a bouquet to Joey’s by the Shore, not far from her home. Did they want fresh flowers? she asked.

Did they ever!

Soon, Michele was delivering bouquets — free — all over town. Manna Toast, Kneads, Shearwater Coffee, Restore Cryotherapy, the Fire Department after Tropical Storm Isaias — all received her gifts.

Arrangement by Michele Sinacore. (Photo/Melani Lust)

Last week she partnered with a new group, Design Port, and awarded a very appreciative mom a bouquet as part of “Fresh Flower Friday.”

Michele continues to seek out recipients for her extra flowers. She’s busy now with holiday bouquets, Thanksgiving tablescape decor, and virtual make-your-own wreath and arranging classes. Customers get a box of fresh florals and supplies delivered to their door, then learn techniques.

“Flowers make people happy,” Michele says. “As a mom, I have a lot of empathy for what people are going through. I’m grateful to be doing what I love, and be part of the community. It’s so important now to feel good.”

Westporters know: This will be a long, dark winter. In its midst, Michele Sinacore will bring color and light to our lives.

(To learn more, click here or email hello@blossomstem.com.)