Valentine’s Day is Wednesday. It’s a huge holiday for florists and chocolatiers.
Business owners should be smiling, licking their lips in anticipation, right?
Nope. They’re bundles of nerves.
You made your restaurant or catering reservations long ago. Those bookings go fast.
But you haven’t pre-ordered flowers or chocolates. You’ll pick them up on Valentine’s Day.
Yet floral and chocolate shops had to place their own orders with vendors weeks ago. They have no idea whether they ordered too much or too little.
Odds are high they’ll have excess product, or not enough.
Michele Sinacore — owner of Blossom + Stem Floral Design — is doing something about that fearful ritual.
This year, she partnered with Chocolatieree and Yozo Studio — 2 other Westport businesses — to offer bundles of Valentine’s gifts, at a variety of price points.
Flowers, chocolates and letterpress cards are available to pre-order now, for pickup or delivery. (Click below to see options.)
Michele notes that Valentine’s Day gifts are not just for couples. They’re great for children, grandchildren, teachers and others.
She also says she speaks for all florists and chocolate shop owners in town, when she urges Westporters to pre-order. (For Blossom + Stem, pre-orders end Monday at noon.)
Of course, not everyone will. So Michele plans a pop-up shop for Monday (2 to 7 p.m., 1835 Post Road East).
Happy Valentine’s Day. One more reminder: It’s Wednesday!
Say it with flowers — and chocolates, and a card.
(Happy Valentine’s Day. We’d LOVE you to click here, and make a tax-deductible contribution to your hyper-local blog. Thank you!)