If you were a certain age a few years ago, you may have heard of the Walters.
The Chicago-based band — whose harmonies are reminiscent of the Beach Boys, and whose music has been described as “cardigan rock” — recorded a few songs. The first — “I Love You So,” released in 2014 — did the best.
The Walters’ founder — 2010 Staples High School graduate Walter Kosner — helped the group do some guerilla marketing, on places like Reddit, In 2016 they booked a too-ambitious 3-month tour. It burned them out. Members went their separate ways.
Four of them — minus their lead singer — eventually reunited. They played under a new name: Corduroy.
Kosner moved to California. He had a few side gigs, but the steady income from the Walters’ streaming helped pay the bills.
Recently — suddenly, and out of the blue — labels began calling. There was renewed interested in the Walters. Kosner had no idea why.
Turns out that TikTok gave the group a new life.
A few fans posted videos there, with background music from “I Love You So.” Younger people discovered the song, then used it for their own videos; The Walters started trending; that led music lovers to Spotify and Apple Music, and bam!
The Walters are bona fide internet sensations: over 200 million Spotify streams, and more than half a million TikTok videos. By comparison, The Weeknd’s “Save Your Tears” soundtrack is on just over 130,000 TikToks; Ariana Grande’s “34+35” is featured in 184,000 videos.
There was only one snag: They broke up 5 years ago.
Kosner recruited the singer back. Now they’re making new music. Soon — signed to Warner Records — they’ll start recording again.
And touring. They’re playing dates from New York to Los Angeles.
Thanks to social media, they’ve got fans all over the world. Some of the most avid are in Indonesia and the Philippines. In the new year, the Walters will make their way there too.
The genius of some famous people — Van Gogh, Emily Dickinson, Galileo — became apparent only after their death.
The Walters only had to wait for TikTok.