Westporters have watched with interest as 1177 Post Road East — the new 4-story, 94-unit apartment complex — nears completion.
It’s hard to miss: It takes up much of the land between North Morningside and North Turkey Hill, directly opposiste Greens Farms Elementary School.
Which means it’s nowhere near the water.
That’s not stopping its marketing company.
A website showing off the property is — let’s say, “interesting.”
The headline reads “11/77 Greens Farms” (or perhaps “Greens 11/77 Farms” — it’s hard tell).
Technically of course the building is not in Greens Farms. The Post Road is the dividing line. Children moving into the new apartments will go to Long Lots Elementary School, not Greens Farms.
But okay, the Greens Farms neighborhood starts right across the street. Perhaps that’s why the marketing materials boast of “a coastal enclave rich with history and character.”
Without mentioning it by name, the website touts “Westport’s oldest neighborhood, lined with old stone walls weaving between pre-war colonial homes and beautiful estates, vast open meadows and saltwater marshland.”
There are no architect’s renderings of what the apartment building will look like.
There are, however, beautiful photos of:
- A stand-up paddleboarder
- Sherwood Mill Pond
- A beautiful bedroom, and
- What appears to be a woman wearing a comfy fall sweater.
Besides “11/77,” there is one nod to the Post Road. It’s this, tucked away in a headline that once again references the water (the closest beach is Sherwood Island — 1.9 miles away, according to Google Maps):
“Combining Westport’s coastal charm with the convenience of shops, restaurants and services of the Post Road.”
The website says that studio apartments rent “from the $2000s,” while 1-bedrooms begin at $2,850. Extended-stay options are available for business travelers.
(Of the 94 units, 29 — 30% — are considered “affordable” under state 8-30g regulations.)
Want to know more? Or just curious how “11/77 Post Road” is being marketed to the world? Click here!
(Hat tip: Greens Farms Association and president Art Schoeller)