Jack Goldenberg says he’s been marketing Democratic memorabilia “since Al Gore was elected president.”
That tells you all you need to know about his political leanings — and what he does to support them.
He’s sold over 30 styles of Obama Watches (“guaranteed to be more accurate than George Bush”) for the past 8 years.
Now, as a new campaign season heats up, he’s turned his attention to Hillary Clinton.
Goldenberg — a former Westporter who as a copywriter and creative director marketed national crazes like Happy Meals, Cabbage Patch Kids and Pop Rocks — is promoting the Democratic candidate with a series of 20 pins.
The biggest seller is “Hillary Trumps Them All.” Sales jump every time the Republican front-runner makes a controversial comment. “No wonder sales are so good,” the pin-maker says.
Marketing comes naturally to Goldenberg. In 1972 — 2 years after the first Earth Day — he appointed himself Head of the Earth. He then launched International Earth Day (and earned the backing of the UN).
Besides those Happy Meals, Cabbage Patch and Hot Rocks campaigns, he was among the first to suggest instant scratch-off state lottery tickets. On the plus side, he helped 300 people get new homes and jobs after Hurricane Katrina.
But back to his political work.
Goldenberg’s Obama watches (one said “Love your mama, vote Obama”; another read”Barack around the clock”) were endorsed by George Bush, who lived in a white house. Well, not, the actual president, and not 1600 Pennsylvania Avenue. But he had the same name. And his house was white.
Connecticut votes soon. It’s unknown whether Hillary will trump all (or even Bernie Sanders).
But if she does, you can pin a small part of it on Jack Goldenberg.