You may or may not have clicked on SoundCloud for Kanye West’s new song, “Real Friends.”
Even if you did, odds are astronomical you did not click on “view source code” or “show page source” in your browser’s developer menu.
If somehow that happened, you’d have found an Easter egg (an intentional joke, message or feature in an interactive work — not the traditional dyed egg).
Lying beneath the ASCII art representation of the “Real Friends” cover art is marketing information for Lane Goldberg and David Baker, the site’s designers.
Lane is a former Staples High School student and 2008 Cornell University grad. He now owns BuiltByLane, a Brooklyn-based development/design firm. Besides Kanye West, clients include Tribeca Film Festival and fashion stylist Micaela Erlanger.
Lane’s style is minimalist, as you can see by clicking here.
But — as any good web designer knows — it’s what’s under the hood that counts.
(Hat tip: The Daily Dot. For the full story, click here.)