If you missed a recent copy of the Connecticut Jewish Ledger — or somehow never saw it — you are unaware of this story:
A Westport PR firm is a global leader in introducing Israel-based tech firms to the American public.
Sure, it sounds like a niche. But there are more than 250 Israeli startups in New York City alone.
“Israel has more active startups per capita than any foreign country,” says Deb Montner. “Israeli entrepreneurs need a foothold in the US to sell their solutions, and US investors to fund them.”
Montner is a co-founder and principal of Montner Tech PR. According to the Ledger, since 1998 the firm has helped create markets for bank card chips, e-passports, mobile phones, and identity credentials.
Montner Tech offers services including launching a company, pre-round buzz, run-up to an IPO, brand repositioning and a strong exit.
PR is a tough field. Tech startups are everywhere; each one must fight hard to be heard. And Israeli clients, Montner says, “do set the performance bar high.”
But, she notes, “once you accomplish the end result — I think the Hebrew term is po’al yotse — you are rewarded with appreciation, loyalty and business referrals.”
From Deb Montner’s lips to God’s ears.
(To read the entire Connecticut Jewish Ledger story, click here.)