Tag Archives: Kanye West

Jonah Crashes Kanye

Kanye West is notorious for crashing people and things: Taylor Swift. Beck. “American Idol” auditions.

Now, the recording artist/songwriter/record producer/fashion designer/ entrepreneur has been crashed himself.

The honors go to a 19-year-old Staples High School alum.

Last weekend, after releasing a new album — “Life of Pablo” — Kanye created a popup shop to sell “Pablo” merchandise.

Lines wound around the block. Cops maintained order.

Jonah Levine

Jonah Levine

Meanwhile, Westporter Jonah Levine and his friend Austin Butts printed “Pablo” on things like jeans, tops and suit blazers. Then they started selling bootlegs of the authorized goods — across the street.

Jonah graduated from Staples in 2014. He’s now a New York-based model, stylist, designer and DJ.

Thanks to his dad — Crushing Music founder Joey Levine — Jonah has hung out in the studio with Diplo and Mike Will Made-It. He recently started producing music on his own.

Jonah started his 1st clothing line at 13. He and Austin are now collaborating on 2 emerging brands: Asspizza and Gomina. Complex Magazine called Jonah one of the internet’s “cool teens.”

So how did Kanye react to getting crashed?

His team liked the bootlegs so much, they put some in Kanye’s own store to sell.

Austin Butts and Josh Levine, with their bootleg merch.

Austin Butts and Josh Levine, with their bootleg merch.

(Hat tip: Jeff Mitchell)

Kanye West’s Westport Easter Egg

You may or may not have clicked on SoundCloud for Kanye West’s new song, “Real Friends.”

Even if you did, odds are astronomical you did not click on “view source code” or “show page source” in your browser’s developer menu.

If somehow that happened, you’d have found an Easter egg (an intentional joke, message or feature in an interactive work — not the traditional dyed egg).

The cover art for Kanye West's "Real Friends."

The cover art for Kanye West’s “Real Friends.”

Lying beneath the ASCII art representation of the “Real Friends” cover art is marketing information for Lane Goldberg and David Baker, the site’s designers.

Lane is a former Staples High School student and 2008 Cornell University grad. He now owns BuiltByLane, a Brooklyn-based development/design firm. Besides Kanye West, clients include Tribeca Film Festival and fashion stylist Micaela Erlanger.

Lane’s style is minimalist, as you can see by clicking here.

But — as any good web designer knows — it’s what’s under the hood that counts.

(Hat tip: The Daily Dot. For the full story, click here.)

Lane Goldberg -- a self-portrait.

Lane Goldberg — a self-portrait.