Queen Of F***ing Everything

No, I didn’t write out the whole “f-bomb” in the headline.

But it’s there — uncensored — right on Main Street. Just check out the checkout counter at Brandy Melville.

Brandy Melville 1

Which prompted one irate mother to write “06880”:

As I walked through downtown yesterday on a glorious afternoon with my 11-year- old daughter, we talked about how nice the new sidewalk will be. It’s great to see.

But the afternoon was dampened for me when we stopped briefly at a popular clothing store. I was really bothered by the pile of stickers that Brandy Melville gives out.

I guess this national retailer considers it to be a “fashion-cool” statement. Yes, I get the message, but I don’t think it has any place in a store catering to elementary, middle school and high school-age girls.

As we strive to clean up our sidewalks and make our downtown shine, we should also strive to “clean up” the stores that peddle their wares to our kids.

Maybe a solution is to gets kids (through the support of their parents) to stop shopping at Brandy M until they clean up their act. The town and Downtown Merchants Association should take a stand.

What do you think? Is it a harmless marketing tool? Or very offensive? Is a boycott the right idea? Should the town and DMA get involved, or is it none of their business?

Click “Comments” below. We want your f***king opinion.

Brandy melville 2

157 responses to “Queen Of F***ing Everything

  1. Couldn’t agree more. Profanity in writing, in public conversation in all forms of media is far too prevalent.

  2. Gaelle Dudley

    i’m no conservative but curse words aren’t necessary in a store that caters to young women. to be a strong woman doesn’t mean you curse. teach respect of self not disrespect through foul language.

  3. Mary Maynard

    I, personally, am fond of the word. It’s expressive and explosive. it used to be naughty and BAD, but it is used far too much and is losing its power — becoming not much more than “very” or “really.” Let’s all tone it down and save it for when there’s nothing else. mmm

  4. Holly Wheeler

    I’m no prude, but that’s waaaaay over the top. I don’t know the store, but if it’s a place for kids’ stuff, it’s especially over the top. (Not to mention that I don’t get it)

  5. How about a civilized adult to adult discussion rather than all of the other extreme ideas that are mentioned?

    • Bobbi Essagof

      Agreed. Start with a discussion and show the 11 year old how it’s done when you see something offensive or wrong in your opiniont. Perfect opportunity to teach the polite and proper way to deal with a problem. We need more of that than the popular “report the guy, make them do what we think is right!”

  6. our society is vulgar enough, no need for a main stream store displaying this on the counter. I just called corporate headquarters and they will be passing along this information to the CEO and discussing this with the westport store owner. Lets see if it is moved or taken completely out of the store.


    Our Great American Society is going to F***king hell. I am in agreement with the mother of the 11yo daughter also the black Baltimore mother who was slapping some sense to her 16 year old son who wanted to be part of the Riots. Let’s not accept all the lewdness that some businesses reflect.

  8. Virginia Tienken

    Bravo to Peter Perry. Hope it gets the desired results.

  9. Shop somewhere else. Stop trying to impose your taste on other people. Just because you’re outraged doesn’t make you right.

  10. Gil Ghitelman

    Hey, uptight Westporters, you’re fucking kidding me.
    Doing the dirty is one thing, saying it ain’t so bad.
    George Carlin, wipe that smirk off your face wherever you are.

  11. Bruce Borner

    I find it offensive and insensitive to those who hope to preserve a sense of decency in the community, especially when it is so prominently displayed in a store catering to younger people.

  12. Catherine Barrett

    “Vulgarity is no substitute for wit”

    • What sort of wit do you expect from a store that sells dresses for $30?

      • Sandy Soennichsen

        Michael…you have something against a $30 dress? Or are you one of our entitled residents where only a $300 dress from an haute-couture store would dignify your household? Lets address the subject here which has to do with a sticker, and they are not “easily visible” on Main St, you have to go into the store and see them. Wonder if most of the people commenting here have ever been in the store or even know where it is, Not happy with the use of the F word? Tell your kids to stop using it in their daily conversations, and the movie people not to use it in scripts, and so forth. It might not be in your vocabulary but stop trying to tell people what to use in theirs.

        • The old “entitled” ploy; not much wit involved there either. I will assume your advise with respect to raising children is worth what I paid for it.

  13. I’m a mid-westerner now, but still think of and brag about Westport, CT.
    I feel that wasn’t free-speech. Just plain offensive and juvenile.

  14. Who decides what’s vulgar and offensive? You? If so, I’ll take bad taste any day.

  15. If you find this display offensive, don’t shop in Brandy Melville and ask your friends to avoid the store as well. In addition, there are various on-line venues to express your opinion and ask others to not shop at the store. Ultimately, market forces will prevail.

  16. Susan Saracena

    I’m not a fan of censorship. But the stickers, easily visible on Main St., are in poor taste

  17. I agree with Tom – He’s my kind of guy! What is happening in the minds of people in Westport?

  18. Poor taste is the price of free expression.

  19. I can relate to this woman’s concerns but the F bomb has become ubiquitous, standard operating procedure for many of us – better or worse. While living abroad when our children were still elementary school aged, I passed by a well known, UK chain called French Connection during the Christmas season with one of our children. The window had a large image of Father Christmas, as he is called in the UK, and an equally large graphic acronym playing on the company’s name. FCUK Christmas it said and that begat an awkward at best conversation with my then 8 year old. The store manager apologised when I challenged her but clearly the chain’s owner got what he wanted.

  20. A. David Wunsch

    It wasn’t long ago that “suck” referred to oral sex. Its use is now so commonplace, and devoid of its origins, that a student will tell a professor that a “course sucks.”
    We’re seeing the same thing happening to fuck: it’s becoming part of common everyday speech and is freed of its meaning as sexual congress.

    The only way a young person can be truly offensive now is to use the N word. We should be thankful that at least that is reprehensible.
    Staples 1956

    • Seems to be the word “Thug” no is as bad as the N word. Retailers just keep pushing the envelope.

  21. Mary Ruggiero

    Vote with your feet and get all your friends to do the same. Like Puppies of Westport – they should “get it”.

  22. If this store in any way caters to kids, not only is this display at the checkout counter in poor taste, it seems like an incredibly foolish business decision that will ultimately backfire. But I don’t see what grounds there are for the local government to get involved.

  23. Offensive for sure! Boycott.

    • Just to follow up on my brief comment posted yesterday, when I go shopping or out to eat or to a movie or anywhere else with my 9-year-old daughter or my mother or sister or a friend, I just don’t want to see language like that. It’s not necessary and it is offensive. I am not going to organize a formal boycott of the store but I certainly have no interest in going in there now and I hope others don’t either.

  24. Marcy Fralick Class of 1970

    As the grandmother of four teenage granddaughters who have very active Facebook, Twitter, Instagram, and other social media pages, the “F” word is thrown about like damn or hell were in my youth. I honestly don’t think the kids think of it as a swear word, rather it’s the parents and grandparents who are more put off by it. If the parents could eavesdrop on their kids conversations, or read their posts on social media, they’d realize that the “F” word is as common as the “S” word these days. I’d say let it be. The more attention it gets, the more exciting it becomes. Kids love pushing the taboo envelope. It’s one store. If it bothers you, don’t go there.

  25. Wanda Tedesco

    It may not be offensive to the younger generation but it is offensive to this grandmother. Perhaps the Downtown Merchants Association could ask them to remove it. Quite honestly I can’t believe some of these comments.

  26. So offended grandmothers are the standard by which we measure our words? That’s bullshit.

    • Tom I am old enough to be a grandmother and it doesn’t bother me at all.
      I think there are much bigger fish to fry … right. I think this is really very funny…

      • Agreed, Tom and Jan. As a mother of a 20-something lovely girl who uses the word with some frequency as do most of her friends who are also lovely and successful people — I think their moral characters and life paths are intact despite occasional use of the “f” word.. It does not have the same meaning as when we were young – totally different impact and motive for the use. What I’m wondering is why the diva attitude of wanting to be the “queen of everything” isn’t more questioned. Not possible and narcissism is a major rising problem with people. But whatever, the f word is not what it used to be and can be used to prove a point — imo of course. No one can be the queen of f$#&^*^ing everything!

  27. Boycott the Store, and ask the DMA to step in and intervene. There is enough banality and degradation in society without the Merchants of Main Street adding to it.

  28. Mary Ruggiero

    Personally, I am more offended by mr prince’s replies than anything else. Seems like he is a rather angry person.

  29. What do you expect from the same store that sold t-shirts aimed at pre-teen girls that said “You Can’t Sit With Us” and “Bitch Don’t Kill My Vibe!”

  30. As consumers, we are a powerful bunch. If what they do, offends you, take your business elsewhere. If enough people do it, they will hear the message.

  31. Robert Rosenfield

    We can all agree to disagree, isn’t that the point? Tolerance? This store sells clothes, and we should condemn them for a 4″ sticker we do not like. Maybe ask them to place the sticker in a more appropriate location of the store. But get over the thinking that sex and innuendo have suddenly found their way into product marketing. And don’t miss the opportunity to tell your youngster that “old grey haired men have screwed this world up, and it is time for women to take over! So when you wear that sweater tomorrow, know, you’re the “Queen of Fucking Everything”, Lily! And girls should be running everything already if not just by default. Fighting for peace, that’s a man thing. I don’t know if I would use those exact words myself, But would you like to put that sticker on your computer case? And get one for my Bumper, let’s rock this, girl !” Let’s not pretend that our instantaneous ability to mass communicate should be used to extend our opinions towards censorship. Tastes and trends are always changing. Push more buttons Girls. (ask yourself if you tell your kids the same thing about their music as your parents told you).

  32. I get angry when people try to tell other people what they can and cannot say. Finger-wagging fussbudgets and their delicate sensibilities are both boring and dangerous.

    • No need to be angry Tom. Go get yourself a F’ing drink and calm down!

      • I see what you did there with the “F’ing” and how you turned everything around in a clever twist that is rhetorically innovative and meta at the same time. You must be very proud. May it sustain you in your later years.

        • Thanks! I am a fairly proud guy if I do say so myself. Sometimes I think I am also a little witty… Just a little tongue and cheek between the gums!

  33. Mary Ruggiero

    And name calling really helps everything. Stick with it!

  34. Stick with censorship. Winning platform. Very twenty-first century.

  35. Sheesh.

    Sure, free speech is an absolute right. It does not come without consequences, of course, and those who are offended are free to shop elsewhere and to exercise their own free speech rights and complain. And the store can bear the burden of those decisions, whatever they may be.

    On the other hand, the speech here is tacky, tawdry, vulgar, and bespeaks a needless and disappointing coarsening of society generally. And, so far, it seems a nifty way to garner free advertising.

    On the other hand, I am wondering whether Mr. Petrino and Mr. Prince are in the habit of using the “f-word” in daily conversation with 11 or 12 year olds. I would like to think not, but I don’t know them, and don’t know what they think is appropriate for kids.

    And finally, Mr. Prince makes two arguments that are plain rubbish. First, I have not seen anyone tell anybody here “what they can and cannot say”. I have seen people argue that it’s tacky, vulgar, inappropriate for kids, etc. Nobody has said the store “can’t” say this. Second, he says those who don’t like this little sticker are “trying to impose their taste on other people.” That is exactly backwards. It is the store that is inflicting its bad taste on others by sticking this little vulgarism in the eye of those who are not looking for it.

    • You are very confused. At no point did I endorse the actions of the store owner, but I will defend his/her rights to take those actions. I proposed a set of actions that respect the rights of the store owner and those who disagree with him/her.

      I find the actions of the owner to be vulgar and sophomoric. If the owner of the store thinks that likely customers will respond well to the vulgar and sophomoric, then he has appealed to them. I would prefer to live in a regime in which the vulgar and sophomoric are permitted than the nanny state. Currently, the nanny state regime has infringed on our rights while those who are vulgar and sophomoric have merely offended us.

  36. Mary Ruggiero

    Thank you, Iain. And mr prince, I did not give my opinion on the stickers, so don’t assume you know what it is simply because I gave my opinion on your name calling.

  37. Tom Prince can say what he wants, somehow I dont think he has an 11 year old daughter. I think the marketing campaign is obnoxious, stupid, and I would not want to encourage my child to be “the queen of f… everything” not just because of the language. So dont shop there and keep telling your friends. Having a “tween” is very difficult because the marketers are appealing to those little girls desires to be grown up and sexy, and as a parent you know it is (too) EARLY. The old fashioned stores ( do they exist anymore ) bore your 11 year old…..and stores like this seduce them…..It is a tricky time. My husband said to me, when I was distressed by media and marketing infiltrations to my tweens….”.Gay, we cannot shield them from it, but we can imbue them with self values……”

  38. I agree with Betty Tsang.

  39. Sheesh.

    Read the thread again. Westport’s posse of spittle-speckled brimstoners wants the store stopped. What’s rubbish is your inability to distinguish between taste and speech–and to see the slippery slope you’re halfway down already.

  40. The reference to a “Queen” is homophobic and way out of line !

  41. Fascinating that comments on this topic surpass the Baron’s/Senior land concern.
    Maybe travel outside the comfort zone is in order.
    Or, read. Choice words abound in literature new and (especially) old.

  42. Rob Bolandian

    Yet another example of low end, no value “marketing”. Classy too.

  43. Right on !! No place for trash

  44. Dan what’s the f-ing record for f-ing comments on your blog. This may f-ing break it!

  45. Marcy Fralick Class of 1970

    The “F” word has been used in everyday language since the 1400’s, possibly earlier, and it meant what it means now — sexual intercourse. It was first used in reference to friars who broke their celibacy vows. Even Shakespeare used it in the Merry Wives of Windsor and other plays. The British have used it, as have the Germans and Scandanavians, throughout history. It wasn’t until the Victorian Era in the 1800’s that many things which had been commonplace became tawdry, vulgar and obscene; including pre-marital sex, out of wedlock sex, and terms used to describe the sexual act. Times change, and what was old becomes new again. Maybe we should go back to long skirts, petticoats and crotchless underware for women. That was very popular throughout history until the invention of indoor plumbing and chaste morals.

  46. Almost time for Godwin’s Law to take effect… As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches —​ that is, if an online discussion (regardless of topic or scope) goes on long enough, sooner or later someone will compare someone or something to Hitler or Nazism.

  47. I think Dan’s blog has been known to go up into the 80’s as far as comments go. Back in the days of the anonymous posters.

  48. Kara — good point — put your full name on so Dan keeps your comment. Dan only allows full names and people should read what you said.

  49. Christopher Saxe

    I feel it is totally unnecessary for our young people to be exposed to vulgar language like that. Especially as it seems to be for no particular point?
    I think the store should be totally criticized for their actions, and if a boycott will do it, then great!!!
    Their marketing department should be ashamed of themselves!

  50. I agree Kara,
    why would an 11 year old be in the store? Maybe mom was trying things on??


    It’s vulgar and outrageous.

  52. Kara, do you work for Brandy Melville? The article below has a different take on the target market; among other things, it includes quotes from a 15-year-old and a 16-year-old who are part of the “product research department.” http://www.racked.com/2014/9/24/7575693/brandy-melville

    • i called corporate headquarters today & specifically asked what age is their target market is & they told me 15-21.

      • Regardless of whatever corporate told you, do you honestly think that a 15/16 year old girl has never heard the word fuck before? Or used it for that matter? Don’t you have something better to do with your life then try to squash an image that a brand has had success with? It’s mind blowing how much time all of the uptight people on this blog have on their hands. Live a little it’s 2015 the term fuck is widely accepted in the English language.

        • Kara thx for being concerned with how i spend MY time, FYI: the phone call lasted no more than 3 minutes, probably less time than it took u to smoke one of your cancer sticks that your hooked on or imbibe on some devil juice so u can forget how miserable your life is. but thanks again for your concern i will sleep tight knowing that you care.

          • I actually do neither of those things but thank you for the assumption kind sir.

            • Good girl, Kara for stepping back in for the young people and I agree with Sharon Paulson also. When my daughter was young — 11 years old, I purposely didn’t take her into Abercrombie and Fitch nor allow her to shop there due to the marketing that was done – lot’s of shirtless and under-clothed young people- male and female smashing together at times, and that was MY prerogative, MY choice – A&F could do what they wanted. At 15 or 16, the way the world is and she had traveled some by herself, she shopped there with no serious repercussions to her character. So don’t take your daughter in to this kind of store at 11 – what happened to wholesome JC Penny? I shopped there for years for my daughter when she was little or is that too declasse?

              Why would one assume that an obviously young, smart girl like Kara would “smoke cancer sticks” and drink “devil juice” because she had the bravery, frankly, with this group to speak up and talk some sense. That’s just bullying — sorry — wrong! Sorry, Kara, I’m sure you’re lovely young lady. My daughter and her friends are successful, most college grads from excellent schools, some artists, etc –all lovely people who do well in the world who say the word with totally different impact and motive from the origin of the word — so wow, disappointing Westport. Get off your high horses.

              • I worked for four years at the Children’s Advertising Review Unit of the Council of Better Business Bureaus, CARU is the advertising industry’s self-regulatory body that deals with “national advertising primarily directed to children under 12 years of age in any medium.”

                CARU has a number of “Core Principles” including “Products and content inappropriate for children should not be advertising directly to them.”

                Obviously, CARU’s Guidelines would not come into play here because the display of the stickers at the checkout counter in the Brandy M Westport store would not be deemed “primarily directed to children under 12 years of age.”

                But what I have read online, including the article I posted, seem to say that tween girls are part of Brandy M’s target market.

                So, I think the question boils down to: do you think it’s appropriate for the store to market these stickers at the checkout counter where part of its targeted base appears to be 11-12-year-old girls? And, if you don’t find it appropriate, I assume that, if you have an 11- or 12-year-old daughter, you won’t be looking to have her shop in the store.

          • Not only do you waste your time with phone calls you also attempt to bully people on the Internet Hahahahahaha …. Brandy Melville is not the issue people like you are.

          • Sandy Soennichsen

            Peter…your comment to Kara makes me not sleep well at night knowing there are people like you around. Why are you attacking her for speaking up? You should fucking apologize to her for saying those things. “Cancer sticks” and “devil juice,” really, c’mon, grow up.

            • peter perry

              Sara, i guess you didnt read Ms Sterns reply to one of my posts, since u didnt read it i will re-post them (see below) & then u can let me know who threw the first stone. After u have finished reading them i expect an apology from you.

              peter perry | April 30, 2015 at 10:14 pm | Reply
              i called corporate headquarters today & specifically asked what age is their target market is & they told me 15-21.

              Kara Stern | April 30, 2015 at 11:10 pm | Reply
              Regardless of whatever corporate told you, do you honestly think that a 15/16 year old girl has never heard the word fuck before? Or used it for that matter? Don’t you have something better to do with your life then try to squash an image that a brand has had success with? It’s mind blowing how much time all of the uptight people on this blog have on their hands. Live a little it’s 2015 the term fuck is widely accepted in the English language.

              • Kara Stern

                Mr. Perry you forgot to mention you replied to my first post stating that Brandy’s target market is 18-26 year olds. But being that you have so much time on your hands you went out of your way to call the headquarters and find out the actual target market which still does not include “Tweens”. Tweens are “inbetween teenagers”. I don’t think a 15 year old falls into that category.

                I’m honestly confused why you expect an apology from BJ. Clearly you must have a daughter of your own if you care so much about Brandy’s merchandise. I’m sure you would be completely disgusted if a strange man on the internet told your daughter to go smoke a “cancer stick” or “drink devil juice”. Please take a step back and evaluate your own actions. Quite childish of you to be quite honest. Quite worse than a casual F bomb to be presented in a clothing store.

                • Sandy Soennichsen

                  You go girl. Love it.

                • Yes, Kara, exactly. No apology going out to Peter from me for bullying a young person on a blog – he must be dreaming. My mama bear instincts go out in full fierce. Not sure why he called me Sara??? Oh well, glad to know you’re free of cancer sticks and drinking devil juice 🙂 Good grief. What a thing to say to a young person coming up behind you.

                • peter perry

                  Kara, first of all where does it say what your age is in your original post, what would make me think a “young girl” would be posting on this website @ 11:10 pm. 2nd of all if you read my original post (see below) you would have realized that i called the corporate headquarters @ 2pm. Your post was @ 11:10 pm. If you would have taken a second to think before you reacted with an attack of me in your blog you might have been abkle to put two & two together & realize that their corporate headquarters would not be open @ that time. My reply to you was just to state some facts, i never said anything personal about you, but if you are going to throw stones you better not live in a glass house.

                  peter perry | April 30, 2015 at 2:08 pm | Reply
                  our society is vulgar enough, no need for a main stream store displaying this on the counter. I just called corporate headquarters and they will be passing along this information to the CEO and discussing this with the westport store owner. Lets see if it is moved or taken completely out of the store.

                  • Kara Stern

                    Peter not once did I attack you in the way you attacked me, please take a seat and get over yourself. A grown man telling a young adult to use substances to forget about my “miserable” life is actually so horrifying. You should be completely ashamed of yourself. That is a COMPLETE personal attack so don’t even try to defend your actions because there is absolutely no reasoning that can back up such a horrible statement.

          • James McClary


        • Seriously. Do you really think that the person who came up with this marketing angle did not expect some to find it offensive? No one is that obtuse. I think the controversy and criticism are welcome.

  53. Who knew that so many people in Westport still had Goldwater signs in their front yards?

    • Really, is it people with Goldwater signs that man the PC police?

    • Tom…you know what the difference is between a right wing conservative and a left wing liberal….not much…and they both are always generally angry…hum…sounds like a familiar theme!

      • It’s always sad to see basic rights of free speech trampled by the lumbering, poorly educated elephants of the right.

        • But it is OK when the left tramples on free speech.

          • Tom Prince

            The left isn’t trampling on free speech. It’s the bigoted, backward, Cro-Magnon mouth-breathers of the right–who can’t form coherent arguments and will take any opportunity to deny women, minorities, and LGBT people the most basic freedoms of speech and self-expression–that the rest of us must be wary of. Their tedious, Fox News-watching lockstep is sad when it isn’t seditious.

            • Jamie Walsh

              Tom…get a grip Dude! For someone who touts free speech, opportunity and equal rights for all …you are basically….showing everyone just how intolerant and ignorant you are. It is a sad day when hateful mean spirited people like you continue to spew venomous comments. May I suggest that you seek out some anger management, meditation and tolerance classes.

              • Tom Prince

                May I suggest that you stop trying to take away the rights of others under the guise of taste? If refusing to tolerate your sloppy thinking is venomous, that’s a burden I’ll gladly bear.

                • Jamie Walsh

                  How did you arrive at your warped conclusion that I was out to take away the rights of others under the guise of taste? Taste is subjective and I am allowed my opinion….that’s what free speech is all about. I am one of the last people who would want to suppress the rights of others or their expression to state any position they embrace….sloppy thinking? You must still be upset about my CHE GUEVERA flag comments…. Oh well….namaste Tom…namaste!

                  • Tom Prince

                    I hope you know that I wish you and your ellipses only the best.

                    • Grayson Braun

                      ……..thanks Tom……same to you and yours….. I am sure…….well……..we could find some common ground……in……well the future…….😜👍🏻

                    • Jamie Walsh

                      Sorry, my wife hijacked my IPAD. The above post was my response to you Tom. Enjoy your weekend!

            • I admire your defense of free speech, but you would be more convincing, if you were more informed. The largest threat to free speech is found on just about any college campus where the leftist PC police have established speech codes. If you offend anyone of the favored groups you are “reeducated”. There is no larger threat to the freedom of expression that those who seeking to prevent “offensive” speech; the PC police.

              • Tom Prince

                Thanks for warning me about the coming apocalypse. I’ll just sell Sean Hannity T-shirts from my basement.

                • You might run into a trade mark infringement. Now you are just blithering; which is your right, but gives no credibility to your cause. If you won’t fight for free speech everywhere, then you have lost all credibility. BTW it was people like Alan Dershowitz who called attention to the attack on free speech from the left; “The Shadow University”, Hannity is pretty late to this party.

                  • When did I say that? I support free speech on campus. I support students who want a different commencement speaker. I support students who want to express their displeasure about how their fees are spent. I support college presidents who cave and college presidents who don’t. I support the speech of hatemongers on the left and hatemongers on the right and hatemongers in the middle. Talk, chatter, insult, curse, provoke, think out loud, whatever. Short of yelling “Fire!” in a crowded Baron’s South meeting, knock yourself out. If a tacky store wants to promote a tacky slogan, tacky is the price we pay. It’s the cost of free expression. Why is that so hard to grasp?

  54. This type of marketing is just a further example of “the dumming of America!”…or part of the Kardashian Syndrome.

  55. Sharon Paulsen

    Holy Cow. For Pete’s Sake. Really?

    What if I was to iterate something like … “that is one fucking beautiful sunset on the horizon tonight”!

    Guess I might be “flagged” as “inappropriate”.

    Time for riots in the streets then, I suppose.

    Come on folks – the kids are way ahead of this, and I think they “get it”, because it really isn’t THAT important, in the big scheme of things.

    Look at our societal history, the language used in derogatory fashion, accepted for so long, and then re-visit the verb/adjective/noun of the F word, and see how it could easily be the least offensive of them all. It’s a no-hold’s-barred expressive, almost devoid of one single interpretation (or offense).

    Hey, is it officially entered into Webster’s?? It should be, but with a rather long explanation, because it’s just too universal now to limit it to a single word of condemnation.

  56. Time out for a glass of Fuddle Duck (aka Baby Duck, aka Cold Duck) wine.

  57. Something tells me this shop will see a lot of business in the coming days.

  58. ok, I am so glad that I left Westport in a hurry like my hair was on fire in 1966!
    All of this radical commentary was just beginning to erupt at the time.
    Very disturbing when new money comes to town….Whew!
    It is exhausting..and really disturbing.

  59. Daniel Katz

    Good bad or indifferent, I’ll be five bucks that by opening of shop today, the sticker are history.

  60. Mark Demmerle

    It’s a marketing ploy that generates interest through shock value and it worked very well since there are more replies to this post than I can ever remember seeing on 06880.

    It’s just another vulgar word rudely used in conversations by people who find it difficult to retrieve a more expressive vocabulary appropriately. So WTF?

  61. Chris Grimm

    Clearly the sticker is in poor taste. I think the fair concern is to someone saying “The town and Downtown Merchants Association should take a stand.”

    Seriously? Precisely what “stand” should the Government (which is presumably what one means by “Town” take here? That clearly is the expression of the desire to censor.

    It’s hard to read through all of the comments without one’s head exploding but I do think it is funny when intolerant people criticize tolerant people for not tolerating their intolerance.

  62. IMHO the store should move these stickers away from the window. I’m not concerned about teenagers seeing them, but they are inappropriate for younger children.

  63. Bobbi Essagof

    This is just like the old days before names were required to post on 06880!
    Great read with breakfast.
    Thanks Dan

  64. Alex Kuhner

    If you try to sanitize the world for your children they will be in for an ugly surprise when they get out into the real world. Better to ease them into it when you are around.

    The age ranges mentioned are actually more concerning. I can see protecting an elementary school aged child, but middle and high school? At that point they are exposed to if not using that word, or worse, themselves.

    Teach your kids decency through experience, sheltering them is a disservice.

  65. Grayson Braun

    Calm the f**k down, everyone! We should be asking ourselves, “can one be the queen of anything while wearing a poorly sewn garment made of viscose?”

  66. Sara Colabella

    I was actually in this store the other day and the stickers really aren’t that visible. They are on top of the register counter next to the sales person so it’s not being displayed throughout the store. Brandy’s target is older teens, who I am sure now this word anyway, through people in their 20s. Their target isn’t preteens. I get this women is upset her daughter saw this word but if she is offended then don’t go into the store. At 11, Abercrombie was really popular for my age group and there were suggestive pictures all over the store, which some can argue were inappropriate for pre-teens to see. Like this situation, it’s a choice to go into the store. If you don’t find it appropriate for your child then shop somewhere else.

    Also, just to note: many of the sayings in the store are from pop culture. Kris Kardashian was quoted saying this phrase at a Huffington Post event back in 2013. Another quote another commenter was offended by (“You can’t sit with us”) is from Mean Girls. Bottom line is kids are exposed to these words and phrases from pop culture, their school, families and friends. You can’t avoid it.

  67. Isabelle Breen

    The F bomb has it’s place and uses, but not on the tongues of 11 year old children.

    • Jamie Walsh

      I know I dropped the F bomb more than a few times by 11 and grew a somewhat fond for the taste of DIAL soap!

  68. There must be something else to talk about.. the shirts are likely sold out by now…

  69. Anyone who is on Facebook, a member or fan of PETA, one of the best animal protection organizations in the world that is highly respected and I’ve heard the Director speak and she’s a class act — check out their post today and use of the “f” word.

    The word has gone mainstream that sends a strong a message to the public in a very distinct way and not used with the outdated definition in mind – so maybe check out the Urban Dictionary – I just know it’s not used now with the original definition in mind. And in this case, it’s an important message – and like it or not – -the use of the word has changed. It’s not the end of the world, and considering 6000 people died in Nepal this week, and the Baltimore mess, this is a non- issue – sorry. Let your daughters shop there or not when they turn 16.

  70. Doug Conner

    The Word doesn’t bother me BUT when you’re with a family member, it’s a different story.

    I’m all for edginess but the store should’ve practiced discretion.

  71. Lesley Anderson

    The sad thing about this sign is the effect on our children and grandchildren. Today they grow up too fast and the innocence
    is gone. What message are we giving them by condoning foul
    language, risky clothing, and bad behavior. What has happened to
    manners, being polite, helping others, and choosing to speak and
    act like the nice people we thought we were raising? Is everyone so
    wrapped up in themselves that they just don’t care about others? The
    message clearly sounds insightful and teaches a message of entitlement
    that pervades our society today. Our children are not benefiting from
    any of this; it’s a tragedy.

  72. Deb Rosenfield

    Does anyone else find it sort of amusing that the acronym for the Wakeman Town Farm is WTF?

  73. Grayson Braun

    Maybe the stickers are a sly attempt perpetrated by some frustrated former history major now forced to work in the marketing department at Brandy Melville. It could be an attempt to challenge the young women who patronize their stores to learn about the real Queen of F**cking Everything otherwise known as Valeria Messalina, Empress consort of the Roman Empire and third wife of Claudius. At least she never did it in a poorly sewn dress made of viscose…even if it was only $30.

  74. Grayson Braun

    Here she is…the Queen of F**cking Everything and Brandy Melville spokesmodel…


  75. This brand campaign for Brandy Melville got exactly what it wanted: Hundreds, probably hundreds of thousands of people talking about it. This is called Growth Hacker Marketing, relatively inexpensive marketing that gets people talking, outraged, engaged, etc. Anyway, let’s just say it worked! I didn’t even know what Brandy Melville was until I found this same sticker at their store in downtown Manhattan last week.

  76. Sara Colabella

    Thank you Kara! I believe he was referencing me for an apology which I am confused about. I was merely stating my opinion and there is no need to get angry with people who disagree with you.

    Additionally, 16 year olds are not considered tweens but rather older teens and college aged kids. I would consider 11-14 year olds to be in the tween category. Kids in this age group usually decide on their own where they are going to shop. At least with tween age kids parents have more control over where their children and can decide where they feel comfortable shopping. If parents feel a store’s marketing is inappropriate then they can choose not to do business with them. Luckily there are a ton of stores out there specifically for tweens where you won’t see inappropriate messages.

  77. Marcy Fralick Class of 1970

    Reading all these comments is exhausting. But what I’m seeing is adults — parents and grandparents — arguing what is or is not appropriate for tweens and teens nowadays. Unfortunately, that boat already sailed. Kids have already been exposed to the Kardashians, cable shows like “16 and Pregnant”, magazines like “Seventeen” which used to be my Bible as a teen. Besides fashion and makeup, it now has articles about contraception, safe sex, LGBT relationships, oral sex and more, so they’re very aware of the world outside their little town. They’ve been tech savvy since pre-school. They surf the web, if not at their house, at a friends. They check out porn, graphic sex and become immune to it (and violent video games, too). Many have had sex by the time they’re 15 or 16. Oral sex between classes, behind the bleachers, in the bathrooms, and after school is not the exception anymore. Have you heard of “Rainbow Parties”? Those can start at age 11 or 12. Google it. Staples or the middle schools are not as chaste and wholesome as they would appear. Yet, sexually active, “f” word using teens still make the honor roll, become Merit Scholars, win awards, get accepted to ivy league colleges and go on to become very successful adults. Kids who had sex orgies on Florida beaches during Spring Break, throughout high school and college, are happily married and raising healthy, happy kids in middle America.

    Of all the people on here, Kara Sterns seems to be more the voice of reason, and I applaud her parents for raising an articulate, rational thinking daughter. She’s out among the teens, so she probably knows them better than their parents do….

  78. Andrew Colabella

    If you don’t like what you see, turn your head and look away. Freedom of Speech. At someone point your kid is going to have to learn. Didn’t you learn about the F word? Not a big deal. Continue on with your day and let it be.

  79. Kara, I’m not sure why Peter did not immediately pick up that you were a young adult? Sara as well in the above comments is a young person as well, I think. Perhaps because he doesn’t have them in his life? I don’t know. I read/felt right away from your tone, rhythm of speech, the way you express yourself – you were a young person and I was also horrified at the language he used towards you.

    I’m glad you got in there as I’m sure it was not easy for you to jump into a pool of surly adults and keep your cool and express yourself as well as you have. I have my own 20-something daughter and I think it’s quite a time to be a young person. The only way to combat these attitudes is to be the best person you can be and you certainly are doing that. Good head on your shoulders and you have courage, and I wish you so well. Geez, I’m nursing a sporting injury this week on the couch. Next week, Dan’s blog will still be here but hopefully, I’ll be out and about.

  80. Having been so distracted by the sticker in question, I wondered what the “alien” sticker denotes? “Unfriendly, “hostile”, “unacceptable or repugnant”… reads my dictionary.
    Perhaps the subject of symbolism is one for another day.

  81. Dick Lowenstein

    150 comments, but how many unique names?

  82. Stephanie Bass

    Really, who gives a shit? GET A LIFE OUT THERE

  83. sandy johnson

    I have always felt that it is sure an expressive work and do use it at times, but maybe in this situation it shouldn’t be used. If it is, it doesn’t really bother me all that much

  84. sandy lane

    Love this one, Dan  as I also am at times prone to using the F  word  However, my favorite word has always been    shit — forever — to prove it , one of the first words out of Rob’s mouth when he was 2  was shit — so I did try to clean up my act some as he was learning to talk!!Sandy

  85. Taylor Bell

    I love shopping at Brandy and it’s all I wear which is why I’m going to take the time to respond to this. I understand how parents get upset at the wording/graphics of items, however parents taking their children to shop at Brandy need to understand that the store isn’t meant for young girls. It’s meant for young adult women (college age and older) who can independently react to the image being portrayed by the company. Brandy promotes women individuality through their logos, writing, and graphics which is why their demographic is not aimed towards girls who have not yet developed the ability to decide the image they desire to convey.