The fact that the old Westport Library building — opposite what will soon be the former Klaff’s — now houses a Starbucks is seen by some longtime Westporters as a symbol of how the town changes.
Another symbol is on the way. Freshii — a strangely spelled “fast casual” restaurant offering salads, burritos, wraps, quinoa and rice bowls, yogurts, breakfast, soups, juices and smoothies, all made with high-quality, fresh ingredients — opens soon in the same former library building.
The address is both 1 Main Street, and 19 Post Road East. There will be entrances on the Post Road, and Parker Harding Plaza.
The franchisee — who owns the rights to all of Fairfield and Westchester Counties, though this is his 1st location — has a name as odd as Freshii.
Jon Blob (when his German grandfather arrived at Ellis Island, “Bloh” somehow changed) has a background in restaurants — via the financial world. He’s invested and analyzed plenty of them, and is very excited about this one.
“I spent almost 2 years thinking about career paths other than New York finance,” Blob says. “I have a good handle on restaurants.” He heard about Freshii, did due diligence with the CEO, and loves “where the brand is going, and what it stands for.”
Founded in Toronto, and now in 70 or so locations internationally, Freshii is part of a growing market niche. It offers healthy, quick meals — sit-down or takeout — that’s in between fast food and an upscale restaurant.
Blob says the demographics of Westport are perfect for Freshii: “a health-conscious, fit, active customer base, with disposable income.”
Freshii will seat 25 inside, and 25 more outdoors on a Post Road patio.
And — this being Westport (and the former library) — there’s free WiFi too.