Tag Archives: Rob Slosberg

In Uncertain Times, Rob Slosberg Offers Sanity, Knowledge

When the coronavirus outbreak hit, Westporters leaped to help.

Physicians treat physical symptoms. Therapists handle emotional ones. CVS and Walgreens clerks ease customers’ fears. A career coach provides free resume consultations.

But if you’re in advertising, what can you possibly do?

Rob Slosberg is a creative director. That’s apt: The 1982 Staples High  School graduate is quite creative.

His first thought was to spread “sanity and knowledge.”

That evening in his Westport home, he created a video. The goal: to show how staying home can prevent others from getting sick — and save lives.

He wrote a script, found stock footage, and spent all night editing it.

Rob Slosbereg

In the morning he sent it to Ellis Verdi, co-founder of Rob’s firm DeVito/Verdi.

He loved it too. Quickly, Ellis sent it to his connections at The Partnership for New York City.

They loved it. But they had one request: Could it include a quote from Governor Cuomo?

Sure!

“That made the video much stronger,” Rob says. “It brought it to reality, and the present moment.”

By the next day, the video was in front of Cuomo. He must have loved it too.

The spot went from concept to on-air in 1 week. The average commercial takes 4 to 6 weeks.

It will run on donated media throughout the tristate area, and on Hulu.

“I just wanted to do something to try to help,” Rob says. “I never thought it would make it all the way up to the governor.”

I could tell you how compelling the PSA is. But it’s far more powerful to watch it yourself.

Just click below:

Rob Slosberg Was Lucky Back Then

It’s easy to complain about life. Usually, it’s something minor.

Then something truly awful happens. We realize how good we had it, just a few days before.

Fifteen years ago Rob Slosberg lost his sister Sydney to drug abuse. He thinks back now to how wonderful it was to hang out with her — having dinner, listening to music, doing simple things together.

It was, the 1982 Staples High School graduate says, “a simpler time, maybe not appreciated as much as it should have been.”

Rob’s day job is creative director at a New York advertising firm. But he started playing guitar when his 2 sons were born. It’s become his passion — and he’s become a recording artist. (His son Justin inherited his dad’s love. After Staples, he headed off to Berklee School of Music.)

Rob Morton

Rob records as Rob Morton. That’s his middle name. He’s not hiding anything — he just wants his artist and ad lives to be separate.

One of his newest songs is “Lucky Back Then.” The idea came as Rob thought about a particular life situation, and thought to himself “I wish I knew I was lucky back then.” It became the first line of the song.

It was not intended as a sad song (though his girlfriend says it makes her cry). The message, Rob says, was to “appreciate what we have while we have it, and live with daily gratitude when possible.”

The ending reinforces that idea beautifully. Before that, Rob sings about all the stages of his life: childhood, adolescence, young parenthood.

His music video reinforces that idea too. Shot entirely in Westport — on Oak Street and Maplewood Avenue; at the Riverwalk by Levitt Pavilion, Compo Beach and Rob’s own house — it includes 4 “Robs.”

The young boy on the bike, the 12-year-old and young dad are professional actors. The 19-year-old is his son Derek.

Rob’s sister Sydney is on the cover. The photo comes from their childhood, on High Point Road.

The full album comes out tomorrow (Saturday, February 29). It includes 8 original tracks, and 2 covers (Otis Redding’s “Try a Little Tenderness” and the Allman Brothers’ “One Way Out.”)

Rob Slosberg’s many fans will be lucky then.

(“Lucky Back Then” will be available on iTunes, Spotify and all major platforms. For more information, click here.)

Making Music After A Midlife Crisis

Rob Slosberg is “just a dad trying to live the midlife crisis dream.”

This being Westport, many midlife crises are eased with a sports car or trophy wife.

Slosberg — a lifelong Westporter and 1982 Staples High School grad — took a different route.

“It’s a bit surreal releasing a first album at my age,” he says. (He’s 52.) “When I tell people about it, they sort of tilt their head at me and say, ‘why?” Or they ask, “seriously, what’s your real job?”

Growing up in Westport — and just starting his career in advertising — Slosberg only dabbled in music. But then his 2 sons were born. He picked up his guitar, and played for and with them.

By the time Justin was 11 — and drumming with School of Rock —  Slosberg joined him in a band.

Justin Slosberg

At 14, Justin tried guitar. Pretty quickly, he was better than his dad.

Slosberg tells people that Justin got too cool to play with his father. Actually, Slosberg admits, his son was too talented.

That’s not the old man blowing smoke. Justin was recently accepted into Berklee College of Music.

So Slosberg started another band. Miss Suzy’s Opus was a regular on the Bobby Q’s roof.

Slosberg began writing original tunes. But he was hesitant to play them publicly. “People want to dance. They don’t want to hear some guy’s new song,” he says. “I completely get that.”

Rob Slosberg

Then one of his sons got very sick. Today Slosberg tells people, “‘we went through a traumatic medical event.’ I usually don’t talk about it much more than that, because it hurts my heart to talk about it. It was a dark time.”

Suddenly, there was nothing more important in his life than writing more songs and getting an album finished. Slosberg was on a mission.

It took a year, on and off, in the studio. He kept it secret from almost everyone.

“I didn’t want any negative energy,” he explains. “I only played the songs for my girlfriend. She’s obligated to love them.”

In real life, Slosberg is a creative director at a New York advertising firm. The album — “Private Moon” — is being released under the name Rob Morton.

That’s his middle name. He’s not hiding anything — he just wants his artist and ad lives to be separate.

Slosberg’s favorite track is “Just One More Day With You.” It’s fun and upbeat, but with a tinge of sadness.

There’s also a tribute to his boys. It’s called “I Was Supposed to be Your Hero.”

It’s a great song. And the title is a lot better than “I Was Supposed to be an Advertising Guy, Until This Midlife Crisis Hit.”

(“Private Moon” is available on iTunes and other music sites.)