Tag Archives: #Reason4Freezin

Elvira Mae’s, Anthropologie Have #Reason4Freezin

Elvira Mae’s opened last week. It took exactly that long for them to jump into their first great help-a-community-member fundraiser.

Lisa Laudico is a Westporter with stage 4 metastatic breast cancer. She’s fighting the disease — and fighting to help others. With the Southport-based Cancer Couch Foundation, she co-founded the #Reason4FreezinMBC social media challenge.

It’s simple: Video yourself eating anything cold hands-free. Nominate 4 people, and donate to MBC research. 100% of all proceeds go to researchers at Memorial Sloan Kettering in New York, and Dana Farber in Boston.

Lisa Laudico

The campaign launched earlier this month on the “Today Show.” Al Roker — and Westport’s own Craig Melvin — challenged other celebrities. Among them: Westporter Jane Green, who nominated Elin Hildebrand and Robin Roberts.

That’s where Elvira Mae’s comes in.

Today (Saturday, July 13, 11 a.m. to 3 p.m.), volunteers will sit outside the Old Mill deli. They’ll hand out flyers, and offer to video anyone doing the challenge. Elvira Mae’s is donating a portion of all ice cream sales to the campaign.

Anhtropologie is helping too. Volunteers will be outside the Church Lane store, doing the same. They’ll hand out popsicles too.

There’s no solicitation of money or checks. Donations can be texted (“freezembc”) to 44321.

Elvira Mae’s and Anthropologie picked a great day to help. This weekend, a challenge grant — in Lisa’s honor — means that every dollar raised becomes $4.

See you at Elvira Mae’s. Or Anthropologie.

Or both.