Tag Archives: Natalie Toraty

Noya: Fine Jewelry Meets Fine Art

Noya Fine Jewelry is one of those hidden Westport gems. (Pun intended.)

The Riverside Avenue boutique offers a stunning selection of rings, necklaces, earrings and bracelets (and much more).

Jewelry is a form of art, of course, and owner Renee Serfaty takes that “artist” role to heart. She and her business partner Natalie Toraty try to bring the worlds of jewelry and art together, by hosting events with local businesses and artists.

Natalie Toraty and Renee Serfaty.

“We’re constantly amazed how many of our customers are artists, in one form or another,” Renee says. “And we’re amazed by their talent. Fortunately, our store is the perfect space for displaying art.”

So now — and running through June — Noya offers a monthly local artist series.

The initial exhibit — featuring young Westport artists — runs through February 1. Leah, Leora, Millie and Tessa Chapman; Cristian Montoulieu; Benjamin Serfaty, and Raphael and Roberto Toraty display their photography, ink drawings, sculptures and paintings.

The adult showcase kicks off February 5, featuring artist Daniela Balzano. Future artists include Sarah Chapman, Angelika Buettner and Debra Condren.

Perhaps Noya will have to add “Fine Art” to its “Fine Jewelry & Accessories” name.

(Noya Fine Jewelry & Accessories invites the public to an open house on Friday, February 1 from 4-7 p.m.)

“Meditative Painting,” by Sarah Chapman.

West Side Of Westport Welcomes The Holidays

Over the years, downtown holiday decorations have ranged from dazzling to meh.

But that still beats across the river. The west bank of the Saugatuck has had no Christmas presence whatsoever.

The potential — with locally owned small shops, boutiques, restaurants, a high-end tailor, art gallery, the only toy store left in town, plus all that waterfront — is there. The execution has been missing.

For the past 2 years, Natalie Toraty — owner of Noya Fine Jewelry — has been discouraged by the lack of holiday festivities just a few steps over the bridge from Main Street.

This year, she and her neighboring businesses are doing something about it.

They’re collaborating to bring holiday joy — and customers — to what Natalie calls “this amazing part of town.”

Noya’s holiday window.

Businesses have organized a “Shop and Stroll” event every Wednesday and Saturday, through Christmas. Shops will be open until 8 p.m., with special promotions, food, drinks and entertainment. The first one is today — and Natalie is offering a designer trunk show.

The west side of the river has long played 2nd fiddle — or 3rd? — to downtown and Saugatuck. It doesn’t even have an official name.

But this holiday season, the folks who have invested their dreams — and money — there will bring lights, fun — and joy — to the area.

It’s their gift to all of us.

A few lights go a long way.

From Noya To Syria, With Love

Natalie Toraty is a Jewish Israeli, of Iranian descent.

She came to the US in 2004, to work as a diamond buyer. A single mom with 2 kids, she moved to Westport 5 years ago. “It’s a beautiful town,” Natalie says.

noya-logoFollowing the American Dream, she wanted to be her own boss. She quit her job, used most of her savings, and last September opened Noya Fine Jewelry at 18 Riverside Avenue. It’s a fine place, but like any local business it’s had its struggles.

But that hasn’t stopped Natalie from giving back.

In the aftermath of President Trump’s ban on Muslims from 7 countries, she and a few employees were talking.

They remarked that this is Valentine’s season. But they did not see any love.

So they came up with a lovely idea. Noya Fine Jewelry will contribute a percentage of proceeds generated from its Valentine’s Day Kabana trunk show  — and throughout the entire month — to Amaliah. The Israeli-American organization provides medical care and relief to Syrian refugee families, and supports projects creating safe, secure zones in that war-torn land.

Natalie Toraty and her partner Renee Serfaty.

Natalie Toraty (left) and her business partner Renee Serfaty.

The refugee crisis is very personal. The mother and sister of a designer who works closely with Natalie have been stuck in Damascus for a long time.

Natalie and her team have changed Noya’s tagline — “Just for You” — into the deeper, more substantive “Just for Them.” The window displays that message in 4 languages.

It’s a call, Natalie says, for the community to come together, share love, and support refugees.

Reaction has been powerful. Customers have appreciated what Noya is doing.

A special “Share the Love” event takes place this Saturday (February 11, 11 a.m. to 4 p.m.) at Noya Fine Jewelry, 18 Riverside Avenue. But you can stop in any time all month long, to help Amaliah.

Part of the Kabana collection.

Part of the Kabana collection.