From Noya To Syria, With Love

Natalie Toraty is a Jewish Israeli, of Iranian descent.

She came to the US in 2004, to work as a diamond buyer. A single mom with 2 kids, she moved to Westport 5 years ago. “It’s a beautiful town,” Natalie says.

noya-logoFollowing the American Dream, she wanted to be her own boss. She quit her job, used most of her savings, and last September opened Noya Fine Jewelry at 18 Riverside Avenue. It’s a fine place, but like any local business it’s had its struggles.

But that hasn’t stopped Natalie from giving back.

In the aftermath of President Trump’s ban on Muslims from 7 countries, she and a few employees were talking.

They remarked that this is Valentine’s season. But they did not see any love.

So they came up with a lovely idea. Noya Fine Jewelry will contribute a percentage of proceeds generated from its Valentine’s Day Kabana trunk show  — and throughout the entire month — to Amaliah. The Israeli-American organization provides medical care and relief to Syrian refugee families, and supports projects creating safe, secure zones in that war-torn land.

Natalie Toraty and her partner Renee Serfaty.

Natalie Toraty (left) and her business partner Renee Serfaty.

The refugee crisis is very personal. The mother and sister of a designer who works closely with Natalie have been stuck in Damascus for a long time.

Natalie and her team have changed Noya’s tagline — “Just for You” — into the deeper, more substantive “Just for Them.” The window displays that message in 4 languages.

It’s a call, Natalie says, for the community to come together, share love, and support refugees.

Reaction has been powerful. Customers have appreciated what Noya is doing.

A special “Share the Love” event takes place this Saturday (February 11, 11 a.m. to 4 p.m.) at Noya Fine Jewelry, 18 Riverside Avenue. But you can stop in any time all month long, to help Amaliah.

Part of the Kabana collection.

Part of the Kabana collection.



9 responses to “From Noya To Syria, With Love

  1. Sally Kellogg

    Nice. Wish things could be different for those poor folks.

  2. Renée Serfaty

    Thank you, Dan for this beautiful story. This is a cause close to our hearts & we look forward to coming together with our Westport community in helping others across the globe.

  3. Angela DeRose

    Natalie is truly one of the warmest most generous souls I have met. I am honored to call her my friend.

  4. Beneath you Dan………this is NOT a “Muslim Ban.”

    This ban (goes the wail) is a “Muslim ban”. But how so, when not one of the six largest Muslim countries — Indonesia, India, Pakistan, Bangladesh, Egypt, Turkey — was on the list? Missing also were three-dozen other Muslim countries When the Times rages that “American ideals” or “traditional American values” are under attack by Trump, what they really mean is that their ideology and agenda are threatened by Trump.

    • Spare me, Bruce, with your crocodile tears. Trump repeatedly said throughout the campaign that he was going to ban Muslims — completely. He has used the word “ban” himself in tweets since them. He did not include some of those other countries because he does business there. And a host of judges have affirmed the illegality of the ban. The only wailing I’m doing is for what Trump and his henchmen are doing to this country.

  5. Sally Campbell Palmer

    Thanks, Dan!

  6. A few things strike me after learning of Natalie and Renee’s outreach through Noya (thank you Dan) and the comments that followed. First, here is Natalie, an Israeli Jew of Iranian descent who clearly understands that no matter race, religion, sexuality or gender, we are human. She has lived in a war torn land and who’s heart aches for the innocent people, including countless children, that have lost everything…if they haven’t yet lost their lives or family members…in a war that is anything but civil. Second, here is Bruce, who might very well be related to Sean Spicer (worthy of a google search for Melissa McCarthy’s impersonation if you are one of the few who haven’t found some much needed hilarity amidst the madness) and who has doubtfully lived in a worn torn land even though his ancestry no doubt did. Lastly, it is curious that Bruce (who made clear his own ideology and agenda in his comment) takes offense to the very words that Trump has touted for months.