On Sunday, “06880” gave a shout-out to Aarti Khosla. The owner of Le Rouge — the fantastic downtown artisan chocolate shop — is offering handmade hearts for just $5 each. She wants folks to give them to people who have made a difference in someone’s life. “Give a Little Love,” she calls her campaign.
Yesterday, there were lines out the door. Today, countless customers handed out untold numbers of chocolate hearts. What a way to celebrate Valentine’s Day!
Aarti welcomes photos of the recipients. She’ll display them on a “Wall of Love” in her cafe.
You’ll want to see it. But here’s a sneak peek:
That’s Doris Ghitelman, bestowing her random act of kindness on Shy, one of Trader Joe’s superb employees.
“She always greets me with a smile, and inspires me with her generous spirit and drive,” Doris says. “Today I let her know how much I appreciate her.”
Doris adds: “When she’s not working at Trader Joe’s, Shy is an immigration law student at Georgetown University in Washington, DC.”
Aarti’s campaign runs all through February. So there’s plenty of time for all of us to join Doris and Shy, and “give a little love.”
When Aarti Khosla opened Le Rouge a little over a year ago, she followed her dream.
She wanted to turn her new spot under the old Sally’s Place into a fantastic chocolate shop. And she did.
Aarti Khosla, in her red-and-black-themed chocolate shop.
But the creative Westonite wanted to do more. Driven by a strong belief that women need a place to regain the confidence they lose when they give up rewarding careers to raise a family and support a spouse climbing the corporate ladder, she is offering her space to “all the supermoms in our community who also happen to be entrepreneurs. Or plan to be one soon.”
Now, Le Rouge is more than a spot to enjoy artisanal chocolate. It’s also a meeting place to share ideas.
Once a week, women entrepreneurs are invited to pitch their plans, products or services to prospective clients. Aarti calls it “your own open house. Invite your own audience.” There is no cost.
Aarti has already been contacted by a woman selling jewelry for a trunk show, a travel agent and a therapist. Word is spreading quickly.
Le Rouge is a tiny space — seating only a dozen or so people. But it has a very big heart.
(To reserve space, email email@example.com. For a calendar of weekly events, click here.)