Jon Wormser’s career was flourishing.
The 2012 Staples High School graduate, and Chapman University marketing major, created multi-media campaigns. He knew the business world.
But he knew very little about beauty.
He was a typical guy.
Living back in Westport during COVID, shopping downtown for a pimple product, he saw tons of items.
None were simple.
Jonathan Wormser
“I wondered why no one made a product for me,” he recalls. “Someone who just wants to cover up a zit or make bags under the eyes look better, without going through 9 different steps.”
He called his best friend, who was more into skincare. Wormser’s question — why were there aisles and aisles of options, but nothing with him in mind — resonated.
Now someone does make those products.
The company is called Good Weird. It’s a new, gender-less, easy-to-use approach.
Wormser is the co-founder, and chief creative officer.
Good Weird is aimed at “beauty outsiders” or the “cosmetically curious,” Wormser says. They’re Gen Z-ers and millennials who want beauty products, but don’t need to show them of.
Gen-Z’s approach to sexuality is different than those before it, Wormser notes. However, the beauty industry is still very gender-oriented.
Good Weird aims to change that.
Products like a “Back From Vacay Bronzer,” “Balmy Weather Moisture Stick” and “Gold Brew Under Eye” — “vegan, cruelty free, Leaping Bunny certified, paraben free, and noncomedogenic” — help users put their “best face forward.”
Easily.
Some of Good Weird’s products.
A pre-seed round brought the company to this week’s launch. A group of high-powered influencers will introduce Good Weird, on several key social media platforms.
The goal is to get into at least one big box retailer within a year. Conversations have already begun with smaller outlets.
When his father — noted architect Peter Wormser — was ill, Jon promised him he’d start his own company.
“That’s my fire,” he says. “I feel like I’m doing what I’m supposed to do.”
For Good Weird, the beauty aisle finally looks great.
(To learn more, click here for Good Weird’s website.)
Good Weird offers a “gender-less” approach.
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