Jon Wormser’s career was flourishing.
The 2012 Staples High School graduate, and Chapman University marketing major, created multi-media campaigns. He knew the business world.
But he knew very little about beauty.
He was a typical guy.
Living back in Westport during COVID, shopping downtown for a pimple product, he saw tons of items.
None were simple.
Jonathan Wormser
“I wondered why no one made a product for me,” he recalls. “Someone who just wants to cover up a zit or make bags under the eyes look better, without going through 9 different steps.”
He called his best friend, who was more into skincare. Wormser’s question — why were there aisles and aisles of options, but nothing with him in mind — resonated.
Now someone does make those products.
The company is called Good Weird. It’s a new, gender-less, easy-to-use approach.
Wormser is the co-founder, and chief creative officer.
Good Weird is aimed at “beauty outsiders” or the “cosmetically curious,” Wormser says. They’re Gen Z-ers and millennials who want beauty products, but don’t need to show them of.
Gen-Z’s approach to sexuality is different than those before it, Wormser notes. However, the beauty industry is still very gender-oriented.
Good Weird aims to change that.
Products like a “Back From Vacay Bronzer,” “Balmy Weather Moisture Stick” and “Gold Brew Under Eye” — “vegan, cruelty free, Leaping Bunny certified, paraben free, and noncomedogenic” — help users put their “best face forward.”
Easily.
Some of Good Weird’s products.
A pre-seed round brought the company to this week’s launch. A group of high-powered influencers will introduce Good Weird, on several key social media platforms.
The goal is to get into at least one big box retailer within a year. Conversations have already begun with smaller outlets.
When his father — noted architect Peter Wormser — was ill, Jon promised him he’d start his own company.
“That’s my fire,” he says. “I feel like I’m doing what I’m supposed to do.”
For Good Weird, the beauty aisle finally looks great.
(To learn more, click here for Good Weird’s website.)
Good Weird offers a “gender-less” approach.
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Kudos, Jon
Fabulous idea.
Perfect time.
Best of luck!
What a wonderful idea! Now just find a way to make the containers eco friendly too and it won’t be able to be beat!
Congrats, Jon! So proud!
Great idea and concept!!! Just be sure to avoid the marketing firm that handled Gwyneth Paltrow’s Goop product launch (“My deep cleansing facial soap smells just like my dog’s rear-end”). And at all costs, stay clear of middle aged blonde women on the ski slopes. Be careful out there.
Wow, this is Fantastic, Jon! Congratulations!!
What a great idea!!! Congrats Jon! I can’t wait to sample some of your products.
Hell Yeah Jon!!! Proud of you dude 👏🏼👏🏼👏🏼👏🏼 Keep selling keep climbing it’s yours!
Jon!! So proud, and my order is in!
Jon Wormser = Genius! Yay you!