In 1958, Ed Mitchell quit his job in New York. He and his wife Norma opened a small clothing store on the Post Road (State Street), near North Compo. (Today’s it’s a People’s Bank branch.)
It was a huge risk — and a true family venture.
Ed’s mother was the tailor. Norma brewed the coffee.
Just before the new store opened Ed, his sons Jack and Bill, and their AFS student Per Haarr headed to the train station early in the morning.
They bought up the concessionaire’s New York Times supply, and plenty of coffee. Then they stapled this flyer with a catchy poem to the papers, and handed them to commuters waiting for the train:
It worked. Ed Mitchell’s flourished.
Today it’s called Mitchells of Westport. The family — soon to be on their 4th generation, with Jack and Bill’s grandchildren ready to move up — owns 8 stores, on the East and West Coasts.
And — including free coffee — the Mitchells’ customer service is as special and strong as it was 62 years ago.