It may be the best business name in town.
It may also be the best business idea ever.
“Baked and Sauced” is a converted Airstream trailer. It comes to your home or business, parks, serving scrumptious desserts and fantastic craft cocktails for your wedding, neighborhood party or corporate event.
“Baked and Sauced” — get it?!
He’s a Westport native (Kings Highway, Bedford Middle School, Fairfield Prep ’89) who started out as a newspaper reporter, spent 8 years with Priceline.com, and now works in online marketing for a New York travel company. (He’s also been a bartender, which is kind of key to this whole story.)
She’s from New Hampshire, but spent the past 25 years in Connecticut. Kathy owned a Fairfield bakery called “Muffin But the Best” — memorable business names are a McGovern family trait — and now works for a small family newspaper chain in Wilton.
They got married 3 years ago. Kathy wanted to take her baking talents to the next level. But it’s a competitive field, and she needed a hook.
One of her specialties is alcohol-fused desserts. Most bakers put liquor in the cake itself; you get the flavor, but not the “pop.” Kathy put it in the filling and frosting, so it didn’t bake off.
Her desserts — including cupcakes and brownies — tasted like cocktails.
Kathy’s sister lives in Austin, Texas. While visiting, the McGoverns saw the legendary Gourdough’s food truck. The owners specialize in doughnuts. (Mike calls the “Fat Elvis” — grilled bananas and bacon with peanut butter icing and honey — “unbelievable”).
But it’s not your ordinary, street-style food truck. Gourdough’s’ is an Airstream trailer — an attraction almost as big as the “Fat Elvis.”
A light bulb went on in the McGoverns’ heads.
Vintage Airstreams are as rare as trucks selling “Heavenly Hash” doughnuts, though (marshmallow with chocolate fudge icing, topped with brownie bites).
Finally, a year ago, the couple found a 1968 model in Indiana. It was in rough shape, so they got a good deal.
The dealer spent 15 minutes showing them what they needed to know. Then — though neither had ever towed anything before — they headed back to Westport.
The trailer sat in Mike’s mother’s driveway on Jennie Lane for several months. Whenever they could, the McGoverns worked on it. Guided by YouTube convert-your-Airstream videos, they put in a new floor, built shelves, and gave it a clean, sleek, modern interior, while keeping the rustic exterior.
The neutral tones inside can match up with any wedding color scheme. The McGoverns know which side their bread is buttered on.
Mike and Kathy trademarked the “Baked and Sauced” name, designed a logo and put up a Facebook page. Then they — and their business — took off.
Last summer, they did weddings (one in a backyard, one at the beach, one rehearsal dinner) and several parties.
The Airstream boasts 3 refrigerators, and a full bar. Kathy makes the cupcakes (like Raspberry Bubbly: Champagne cake with Chambord buttercream frosting), push pops (Irish Car Bomb: Guinness cake, Jameson chocolate ganache and Baileys buttercream frosting) and brownies (with Thimble Island porter beer and pretzels). They’re served at tables with retro cake stands and cupcake towers. (They offer non-alcoholic desserts too.)
Mike tends bar.
The McGoverns have a catering/liquor license. “Baked and Sauced” is not a food truck — otherwise they’d be called “Baked, Sauced and Toasted” — so they cannot ride around like the Good Humor Man, searching for business.
That’s fine. When it comes to food and drink, there’s plenty of room for everyone here.
Unless the Good Humor Man starts offering pumpkin-spiced vodka Creamsicles.
(To learn more — or get the party “rolling” — click here.)