As chairman of Westport’s Parks and Recreation Commission, Charlie Haberstroh takes his job seriously. So the other day he read a long Wall Street Journal story titled “The New Mattress Professionals.” Hey, beds are great spots for recreational activities, right?
Charlie plowed through tons of details about Eve and Casper, Leesa and Keetsa. These startups are apparently turning the mattress industry upside down, with new marketing techniques. One of those is “celebrity endorsements or associations.”
Near the end, this caught Charlie’s eye:
Pope Francis was expected to sleep on a memory foam relaxed firm queen-sized mattress by West Port, Conn.-based online luxury mattress startup Saatva’s Loom & Leaf division. The pontiff visited the Saint Charles Borromeo Seminary near Philadelphia last weekend, according to Stephen Dolan, the seminary’s chief financial officer. Mr. Dolan said the mattress was donated but declined to comment further and referred questions to the company.
Saatva chief executive Ron Rudzin says he is “simply honored and blessed” by the news.
Stuart Carlitz, chief executive of Bedding Industries of America, which manufactures Saatva mattresses, says he was approached by representatives from the World Meeting of Families, who asked if he could supply a bed for the Holy Father…. Mr. Carlitz says he donated the Saatva mattress, which retails for $999.
Today is Sunday. That’s a work day for the pope, so I couldn’t call the Vatican to ask how he slept.
I had never heard of Saatva — let alone known that it’s headquartered right here in 06880.
I checked the company’s website to learn more about their Westport connection. I could not find much — beyond CEO Rudzin saying he likes to fish in the Saugatuck River — but I did find this:
Saatva is the fastest growing online mattress company in the country. Our honest passion for making each customer happy is the daily mantra. Our non commissioned, courteous and expert representatives give honest “no pressure” guidance. Our teams working in our 14 ‘partnering’ American factories are so proud to be building a luxury product that is healthy for the body and safe for the environment.
Additionally, we believe in building long term friendships with our delivery teams throughout our fulfillment centers. We love the culture that we’ve created as we are a wonderfully diverse and spirited group of employees who enjoy doing our part to keep America building.
So where is Saatva located?
There is no address on their website. BBB Business Review says they’re at 8 Wright Street. MerchantCircle.com puts them at 25 Sylvan Lane South, Suite W.
I would have called headquarters to find out.
But it’s Sunday. Everyone is sleeping in.