She’s nearing the home stretch, with less than 50 days to go. As the year winds down, Jordan’s ardor for all things Joe has not waned.
If anything, it’s increased dramatically.
Last Valentine’s Day, Jordan’s home store — on 72nd and Broadway in New York — held a “Love Letter to Joe. contest” She won. The lovely prize: a love letter from Joe, flowers and chocolate.
Waiting in line last month, she saw a sign for another contest. This was called “Kingdomwide King Joseph Fairy Tale.”
Crazy! Jordan writes children’s fairy tales or a living, and for the past year has been working on a documentary about royalty.
So she wrote a fairy tale called “King Joseph’s Magical Carrot Cake of Many Colors.” The moral of the story was that children should eat Trader Joe’s vegetables. The idea came from overhearing parents in line sharing secrets on how to disguise vegetables in their kids’ food.
The fairy tale incorporated (of course) Trader Joe’s food throughout. She included a carrot cake recipe — all with TJ ingredients.
And even though the contest was technically for children — Jordan won. Again.
Also last month, Trader Joe’s Biggest Fan had her very own storytelling hour in “her” New York store.
Perched on (ahem) beer boxes, toddlers listened raptly to Jordan’s stories. The staff presented her with flowers, a card, and a Trader Joe’s gift card they labeled “manna.”
Employees called her their “Favorite Customer of All Time,” and named her the store’s “Official VIP Customer.” A flyer thanked Jordan for her commitment to the 72nd and Broadway store — which she walks to every day, a 3.2-mile round trip, from her Upper East Side apartment — and advertised her blog.
“It was the best way to finish this year-long Trader Joe’s fete,” Jordan says.
“I’ve taught myself how to cook and eat. I’ve lost a bit of weight, and survived in the most expensive city on earth without a full-time job, solely on Trader Joe’s.”
Sounds like a good reason to celebrate.
Perhaps with a little King Joseph of Struedlburg’s plumcot pudding?