To a new logo, that is.
It’s part of the national Y’s “new brand strategy,” which includes the 1st updated logo in 43 years, and “a new focus on three core areas: youth development, healthy living and social responsibility.”
Too much excitement for one day, I know.
But — for those who care about such things — here is the back story to this spectacular new step forward in logo designs. All quotes are guaranteed verbatim, from the Westport YMCA:
The Family Y has rolled out this new look in stages over the past several months, installing the new logo and signage throughout our historic home in downtown Westport. We’re in the process of updating our communications materials, team uniforms and business documents.
Says Family Y CEO Rob Reeves: “ As a local affiliate of the Y, the Westport Weston Family Y is excited about the new brand strategy and the opportunity to engage more people in the areas of healthy living, social responsibility and youth development. There are many exciting changes taking place at our own Family Y, and this new strategy is perfectly aligned with our ongoing efforts to build something that truly matters – a sustainable new home at our 32-acre Mahackeno Outdoor Center.”
The Y’s former logo had been in place since 1967, and was the organization’s 6th since its inception 160 years ago. The refreshed logo, with its multiple color options and new, contemporary look, better reflects the vibrancy of the Y and the diversity of the 10,000 communities it serves across the country.
So, “06880” readers: What do you think?