Everything New Is Old Again

Radio station 96.7 The Coast set up its mobile unit in front of the Verizon store in Compo Shopping Center today.

That’s fine.  I have no problem with them handing out promotional items and blocking the sidewalk, so long as the landlord doesn’t.

I am concerned, however, that the station insists on calling itself “The NEW 96.7 The Coast.”

They’re not new.  They’ve been The Coast for several years now.  They play the same songs over and over again.  And those songs are hardly “Fairfield County’s Greatest Hits.”

96.7 is not “NEW.”  The iPad is new.  The Coast is not an Apple Lisa, but it’s getting there.

I asked one of the promotionettes why 96.7 still insists on calling itself “NEW.”

“That’s a good question,” she said.  “I ask myself why a lot!”

15 responses to “Everything New Is Old Again

  1. Innocent Bystander

    Actually 97.6 added two new dj hosts in mid-March and thus the “New” format.

  2. Innocent Bystander

    Make that 96.7

  3. Innocent Bystander

    It’s free, Dan. You don’t have to buy it.

  4. With the exception of Wrecker Radio of course, the only station worth listening to is 90.7 WFUV.

    Eclectic, no commercials, great reception (and you even get NPR news).

  5. For What It's Worth

    Something along the lines of, but far better than, WFUV (the rating books say so) is THE PEAK, 107.1.

    It’s a small station run out of White Plains. Reception isn’t always great up in these parts but you can also stream it at http://www.1071thepeak.com/listen

    The program director is one of Westport’s own.

    The station is 6 years old and haven’t called themselves “new” in a while 🙂

  6. John, let me guess….Rams Alum?

  7. Along the same lines, why are Oriental carpet stores always going out of business?

  8. The Orient Express

    Pleases, let’s be political correct, it is Asian-American carpet stores. SBA statistics show them closely behind dry cleaning and bakeries as top in failures.

  9. “promotionettes” – good one, Dan.

  10. On the other hand, I heard on an NPR show recently that oldies radio stations are now playing ’90s music. Ain’t life grand?

  11. The Dude Abides

    1890’s Banjo music.