Tag Archives: Sam Allen

Sam Allen’s Star Turn

Page 1 of today’s New York Times Home & Garden section features a long — very, very long — story on “Sam Allen, Teenage Decorator.”

If the name and subject sound familiar, it’s because “06880” profiled Sam — the son of Double L Farm Stand owner Lloyd Allen — back in May.

But we’ll defer to the Paper of Record.  The Times piece begins:

This affluent town has long been associated with Martha Stewart, who built her domestic empire here while living in a farmhouse on Turkey Hill Road.  But in the last year or so, a new local talent has emerged: a boyishly handsome designer named Sam Allen.

Open The Weston Forum newspaper, and there he is, sharing his “latest obsession” with readers of his weekly column.

Leaf through a recent issue of Connecticut Cottages & Gardens, and it’s hard to miss the six-page spread of an Hermès-orange bedroom suite he designed for three sisters in exclusive Greenfield Hill.  Swing by the high-end home store Dovecote, and there, on a miniature brass easel, is his business card, advertising Sam Allen Interiors on thick Weimaraner-gray card stock.

“Everyone in my area of Connecticut seems to know him,” said Gerry Bush-Jaffray, who hired Mr. Allen to help decorate her 7,000-square-foot house in nearby Weston.

Sam Allen, with a client. (Photo/Tony Cenicola for the New York Times)

But while many consider him a rising star, Mr. Allen still lives with his mother in Weston, where he works out of a tiny office in her house.  And though he advises the readers of his column how to freshen up their rooms (“It’s time to abandon safe, go-to colors”), in his room, piles of wrinkled clothes are heaped on the bed.  Around town, the pampered housewives of Fairfield County greet him enthusiastically by name, but at home, he gets grief from his little sister.

That’s because the new design star is a teenager.

“Because I’m so young, some people don’t take me seriously,” Mr. Allen, 19, said one recent morning as he zoomed around Westport in his white Lexus S.U.V., running errands on behalf of clients.  “I say, ‘I’m an interior designer,’ and they think I look through a Pottery Barn catalog.”

Mr. Allen, who has been honing his skills since age 12, added emphatically, “No, that’s not what I’m doing.”

It used to be even worse.  When he was 17, he said, he was meeting with a client to discuss his vision for her austere concrete-and-glass home in Fairfield, Conn., when her husband walked in and said skeptically, “I don’t want to be rude, but how old are you?”

Drinking one Diet Coke after another and talking animatedly about ikat prints, Mr. Allen comes across like a Bravo reality show waiting to happen.  You don’t spend an afternoon with him so much as strap yourself in for the ride.

To read more — including the classic quote from a Weston High School English teacher, who remembers him as  “the boy who read Vogue instead of To Kill a Mockingbird”– click here.

Designing Sam Allen

As seniors at Weston High, Sam Allen’s friends spent free periods hanging out or driving to Westport.

Sam, meanwhile, met with painters, plumbers, electricians and delivery people.

That’s what you do when you’re a noted interior designer.  You’re always on call, always dealing with details and emergencies.

“It was hard,” Sam — who graduated last year from Weston — says.  “I’d be sitting in math class, getting emails and texts from clients and vendors.”

Sam Allen

Sam always loved furnishings and decor.  His mother — Leslie — is an interior designer, so he grew up around photo shoots.  On play dates, he “redecorated” rooms.

When Sam walked into Martha Stewart’s TV studio in Norwalk — Leslie and Martha are friends — he remembers being “mesmerized.”

At the ripe age of 12, Sam asked Dovecote owner Sarah Kaplan for a job.  Impressed, she hired him to work in the Westport store.

Eventually, Sarah took Sam on buying trips to France.  “It was hard work,” he says.  “We were out in the cold at the flea markets at 7:30, waiting for them to open.  There was a lot of photography, crating — it was tough.”

Sam took the minimum number of courses possible at Weston.  He much preferred working — and learning — at Dovecote.

In 2009, a customer at his father’s LL Farm Stand said she was stressed about redoing rooms above her garage.  Lloyd Allen replied, “My son does interior design.”

Sam looked at her space, described his vision — and was hired on the spot.

“I got a taste of the real design world,” he says.  “I learned how to really deal with clients, painters and electricians.”

The project was a great success.  He pitched photos to Connecticut Cottages & Gardens.  The editor was skeptical — she gets plenty of requests — but she loved what she saw.  The spread was published last April.

Through that — and project photos on Facebook, and word of mouth — Sam got more work.

At one home, Sam expected to decorate a room.  Instead, the owner asked him to handle most of her enormous home.

“That one, I was nervous,” Sam admits.  “The magnitude was huge.”

Why did all these women trust a high school senior?

One of Sam's projects...

“I’m less expensive than other local designers,” he says.

“But I have access to vendors, resources, fabric houses and stores.

“Plus, I’ve been trained by Dovecote and my mother.  And I have a good reputation.”

Working 2 summers ago at Martha Stewart Living in New York didn’t hurt.  He was their only non-college intern.  He learned about paint boards, cabinet lines, crafts, media production and more.

Last fall, Sam started classes at New York’s Fashion Institute of Technology.  Classes ran from 9 a.m. to 9 p.m.  On the 1st day, an instructor warned students they’d give up most of their lives for the next 4 years.

This winter, Sam decided to take time off.  “I know education is important,” he says.  “I’ll go back.  But right now, I want to concentrate on my clients.”

These days he’s working with women in Westport, Weston, Chelsea and the Upper East Side.  He’s also about to sign a deal with what he calls “a very exciting media-related project.”

...and another.

That’s a lot on one young man’s plate — no matter how decorative it is.  But interior design is Sam passion, and he’s pursuing it with gusto.

“I love accumulating different pieces, seeing a room come together,” he says.

“I see a fabric I fall in love with, and the rest follows.  I love the relationships I form with my clients — these housewives.  And watching construction progress is a great rush.”

It’s a rush Sam Allen relishes.  He’s come a long way from the days — a year ago — of sitting in math class, worrying about the real responsibilities of a real interior designer, being paid real money by real clients.

(To contact Sam, call 203-984-5590 or email sam@samalleninteriors.com)