Tag Archives: Rhodie Lorenz

Rhodie Lorenz’s Joyful Ride To Coaching Success

Rhodie Lorenz and Amy Hochhauser’s partnership in JoyRide began as a “blind date.”

A business consultant introduced Rhodie — who had fitness expertise– and Amy, whose background was background was in business and law.

Their skill sets meshed. They opened their joyfully named cycling studio in 2011. It pedaled past all of Rhodie’s expectations, expanding to 7 locations.

Clients and instructors formed close bonds. The studios became integral parts of local communities, hosting fundraisers and contributing to any cause, whenever asked.

But the pandemic, combined with the rise of national chains, forced JoyRide to close in 2022.

Now Rhodie — whose first career was as a high school English teacher, after earning a master’s in education at Stanford — is ready for her next act.

The Westport resident of 2 decades is combining her interest in fitness, her talent for teaching, and her certification in executive leadership coaching.

The result is a coaching business that builds confidence in leaders of all kinds, as well as athletes of all types.

Rhodie is going beyond the studio, she says. “Physical strength leads to mental strength.”

Rhodie Lorenz, at JoyRide.

Her certification course, done remotely through Georgetown University, included a wide variety of students, from diplomats and military personnel to business executives.

She was the only student with a fitness background. She realized that many of the leadership skills she was building could also be applied to athletes.

Her 3 sons had all run at Staples High School. Two competed collegiately, at Middlebury and Washington University.

Last fall, Rhodie began working remotely with runners at Cornell and Syracuse.

“I was surprised at how little support they had, even at the D-I level,” she says.

“Coaches were focused on athletic performance. They didn’t have a lot of time for the mental side.”

But, she notes, there are parallelsl between physical and mental fitness.

“Athletes are dedicated to the gym. They do their reps, they run every day. Mental fitness also requires repetitions, and habit building.”

Rhodie Lorenz

There are countless books about developing mental toughness. But, Rhodie says, “there is a gap in how you actually apply that knowledge to your life.”

Two of the runners she worked with were injured. One had lost confidence.

“We broke down what was in her head,” Rhodie explains. The goal was to anticipate her “mind chatter” before a race: “Everyone is faster than me.” Or, “I didn’t get enough sleep.”

Being prepared for negative talk means it’s less scary to hear. Rhodie helped the runner prepare a script: “I’ve prepared well … My strides are excellent…”

Even if the woman did not win every race, Rhodie says, she had the tools to compete confidently.

Rhodie looks forward to working with younger athletes. She knows the pressures they feel — academic, athletic, peers, parents — and can help them their performance, as well as building life skills.

She points to an athlete whose coach does not believe in her. “We can’t control other people’s behavior,” Rhodie says. “But by focusing on what we can control, we’re prepared for, say, a boss later on we don’t see eye to ey with.

“We have to take responsibility for our own actions. We can’t rely on other people for our success.”

(To learn more about Rhodie Lorenz’s mental performance coaching for athletes and high performers, click here. Her email is rhodie@rhodielorenz.com.)

(“06880” often covers Westporters with interesting careers — and sports. If you enjoy stories like this — or any other feature of our hyper-local blog — please click here to support our work. Thanks!)

No Joy: Fitness Studio Closes

JoyRide is closing.

Amy Hochhauser and Rhodie Lorenz — co-founders of the popular cycling, Pilates, barre and fitness center — will shut their Westport doors September 2.

COVID — and big banks — are the reason.

In an email sent this afternoon, Amy and Rhodie say:

“The past 2 ½ years have been an incredible struggle for many folks. As small business owners in the fitness sector, we’ve been hit particularly hard. Although we were able to survive many of the twists and turns related to the pandemic, unfortunately our industry failed to receive enough government aid. The business is simply unable to overcome the substantial losses incurred during COVID and the related studio closures.

JoyRide, during the pandemic. The virus caused closures, then severely limited the number of customers at any one time.

“Westport was our first studio, and will always hold a special place in our hearts. Over the past 11 years, we’ve welcomed over 30,000 riders and raised hundreds of thousands of dollars for various charitable organizations. Together we formed an incredible community – our beloved JoyFamily – with whom we’ve shared the ups and downs of life. We take comfort in knowing that many of these friendships will last a lifetime.

“We hope JoyRide Westport is remembered for its core values: Inclusivity, Positivity, Community, Teamwork and Giving Back. Our goal has always been to build a place that would allow individuals to come together through fitness and build strength to live ‘big joyful’ lives. We still believe deeply in these pillars, and we hope that the JoyCommunity carries them forward as they face the many challenges of life.

“To our Westport Team — past and present — thank you from the bottom of our hearts. From our instructors to desk staff to our landlord, we’ve been so incredibly lucky to work with the best in the business. Without you all, there would have been no JOY in the Ride. Your talent, passion and commitment made us better each day. We were so lucky to share this space with you all.

“We thank you all for joining us on this epic adventure. We will cherish the incredible memories and we will miss you beyond measure. We hope to pop-up again in some form in the coming months.  So, stay tuned.  In the meantime, remember: Life’s a trip. Enjoy the Ride!”

Beyond that email, Amy told “06880” that despite always paying on time, she and Rhodie are being held personally liable for bank loans that were put in default simply because they could not afford to reopen all locations during the pandemic.

“Our industry has truly been decimated,” Amy notes. “In addition to our closure, we’ve heard of a lot of our competitors closing recently.

“The GYMS ACT never passed — and the fitness industry is left in shambles. Despite business improving, it’s impossible to generate enough revenue to cover the costs of the many months we were closed, and the repercussions / ripple effects.”

JoyRide’s leaders (from left): Becky Cerroni, Rhodie Lorenz and Amy Hochhauser.

The owners encourage people to use remaining class or gift cards in their account.

Meanwhile, JoyRide’s New Haven studio remains open, at 199 Crown Street. It’s on the market. Anyone interested should email amy@joyridestudio.com.

Finally, Amy says, she and Rhodie hope to do a deal with another gym or facility in Westport, to carry on the JoyRide brand and bring their great instructors in to teach classes. Feel free to reach out at the above email.

“06880” promises to share some hoped-for good news.

(NOTE: An unlimited “last hurrah” package is available, for $99. Click here for details. Click here for the JoyRide website.) 

JoyRide moved classes outdoors during the pandemic.

Campaign Helps JoyRide Spin Its Wheels

When Amy Hochhauser and Rhodie Lorenz founded JoyRide in 2011, they wanted more than just a spin studio.

They wanted to create a community.

Ten years later, they’ve achieved that. Riders and instructors feel part of something bigger than themselves. They form friendships. They push and inspire each other.

And whenever any organization asks for help, JoyRide says “sure!” In the past decade, they’ve raised $1 million for worthy causes.

JoyRide was a lifesaver — physically and mentally — for many Westporters during COVID.

But the pandemic has been tough on JoyRide — on the entire fitness industry, in fact. One-third of all facilities have closed. Nearly 1.5 million jobs were lost.

JoyRide has never been about just profits. But, the owners says, they’re out of options.

So a group of loyal riders started a GoFundMe drive, to help the studio stay open.

The page includes a compelling video. Riders, instructors and owners describe — sometimes emotionally — what JoyRide means to them.

It’s the kind of thing you see every so often, when a beloved bookstore or coffee shop is threatened.

I’ve never heard of similar sentiments for a cycling studio.

Then again, I’ve never heard of a place quite like JoyRide. (Click here for the GoFundMe page.)

This Could Be The Most Love-ly “06880” Post Ever

Sure, it happened on Valentine’s Day. But love is eternal — and this story is too fantastic to pass up.

Last March, Adam Keller was hired by JoyRide Ridgefield. His trainer, Jared Marinelli, had only been there a year, but was already one of the indoor cycling studio’s most popular instructors.

There was an instant connection. A week later, they had their 1st date. Their relationship deepened as they kept working — and gaining fans and friends — at JoyRide’s 4 Connecticut studios.

JoyRide logoWhen Adam decided to propose, he knew he needed a JoyRide connection. He asked Rhodie Lorenz — JoyRide’s co-founder, co-owner and lead instructor — to help.

They organized a top-secret flash mob. For 3 weeks, some of the studio’s top instructors practiced spinning choreography in Westport — JoyRide’s home base.

On Valentine’s Day, Jared showed up in Westport to film what he thought was a promotional video.

But instead of him teaching a song from the instructor bike, the entire room started their own routine.

Soon, friends and family — including Jared’s parents and Adam’s mother — walked in, holding happy signs.

Finally, Adam got off his bike — front and center — and popped the question.

When Jared said “yes!” cannons sprayed confetti, and everyone cheered. (Okay, some cried too.)

The couple plan to be married next year — somewhere in Connecticut. May we respectfully suggest JoyRide Westport?

But wait! There’s more!

The entire event WAS filmed — by HooplaHa. The company produces ONLY feel-good videos.

This one certainly is. It was posted late this morning, on HooplaHa’s website. Within a few hours, it had been viewed over 350,000 times.