American adults 65 and older will outnumber children under 18 by 2035, for the first time in history.
70% of people turning 65 today will need some form of long-term care in their lifetime.
Over 53 million Americans are unpaid family caregivers — and 61% of them also work full- or part-time.
23% of US adults are caught in the “sandwich generation” middle. Primarily women in their 40s and 50s, they care for aging parents, while also raising children. The dual caregiving role often leads to financial stress, and burnout.
Who you gonna call for help?
Netta Levy.

Netta Levy
The Westport mother of 3 is herself part of that target demographic. At 51, she and her 2 sisters have faced the very real pressures so many of their cohort already have.
Or soon will.
In early 2021, their father was 92. He worked out every day, was in great health, and relished his independence.
Then, in the middle of the night, he fell.
“We hear it all the time: Families are one fall away from a crisis,” Levy says.
Her father fractured bones in his back. He knew the risks, but opted for surgery. He began rehab by himself, near his Philadelphia home — it was the pandemic, and his family could not see him.
When his recovery faltered, Levy’s mother and sisters worked together to make dcisions. Netta already had power of attorney, and was his healthcare proxy.
“He was clear on the direction he wanted to take. We were clear too,” Levy says. “There were a lot of silver linings.”
Her father died quickly, in hospice care at home, surrounded by love.
Levy’s mother is now 85. She has fallen, and feels lonely. She wants to move to an assisted living facility. Levy and her sisters are figuring out how to balance what she wants, with the financial realities of care. (Medicaid pays for skilled nursing, but not assisted living.)

Netta Levy, her sisters and father on his 90th birthday.
Knowing her own experiences, friends have asked Levy for advice about their own aging parents.
She has always enjoyed helping people. Earlier this year — after a freelance marketing job ended — Levy decided to formalize her work.
She now operates LifeCare Concierge. She provides a single point of contact for all caregiving needs. She helps streamline complex processes, in an unbiased way.
Levy is not affiliated with any care providers, facilities or vendors. She focuses solely on a family’s unique needs.





