At 153 years old, Gault is still nimble.
This morning, the company — Westport’s oldest business (by about a century) — announced a major corporate rebranding. And a new corporate umbrella.
Plus a modern new logo.
Gault’s new logo (and name).
Gault Energy & Stone will now be called Gault Family Companies. Three rebranded lines of business — Energy & Home Solutions, Stone & Landscape Supplies, and Properties & Development — will operate under it.
Sam Gault is the 5th generation to head the family firm. He and his marketing team began the process 3 years ago, soon after the company’s 150th anniversary. They were assisted by Westport-based The Visual Brand.
Sam Gault says the new logo and expanded corporate structure “capture our rich history, and reveal our ambitious plans for the future.
“From our humble beginnings as a hauling business with a single horse and wagon, the company has continued to evolve to meet the ever-changing needs of the communities we serve, always focusing on delivering exceptional personalized service.”
Horses hauling coal in front of the company’s 19 Riverside Avenue building (1905-08).
During its 15 decades, Gault has morphed from hauling into coal, sand, oil and, most recently, energy solutions.
Adding “Home Solutions” to its energy brand will help the company showcase its many services — such as providing bioheat and propane delivery, low cost-electricity, high-efficiency heating and air conditioning equipment insulation, standby generator installation, and maintenance and repair.
The stone and masonry supply business provides a full range of interior and exterior services. Adding “landscape” to the brand signals a growing partnership with homeowners.
Hamilton Development — Gault’s real estate arm — is best known for its award-winning mixed-use Saugatuck Center development. But the real estate footprint also includes many other commercial and real estate properties. Sam Gault says the brand focuses on “best practices when it comes to design-build, livability, energy efficiency and stone and masonry work.”
The logo that Gault retired today.
As for the new “G” logo: Its swoop gives a nod to the company’s history, but in a modern way.
Gault has been a strong, steady presence in Westport since the Lincoln administration. The company has always supported the town, in ways big and small (and often anonymously).
May Gault Family Companies — and the Gault family — thrive for at least another 163 years.
(To learn more about Gault’s 1st 150 years, click here.)
The 1914 logo…
…and one from the 1960s.
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