Unless you’re a 5th Avenue department store at Christmas, it’s tough to get folks to look in your window.
It’s especially difficult when you’re located next to Trader Joe’s in Westport. You’re set back from the Post Road — and who can pay attention when you’re weaving in and out of traffic at 40 miles an hour, anyway?
But that has not stopped Farrow & Ball from trying.
The intriguing Farrow & Ball window invites you to peek inside.
The UK-based paint-and-paper crafts shop has 14 US showrooms. As part of an AIDS awareness and fundraising initiative with DIFFA — Design Industry Foundation Fighting AIDS — each location chose a local designer to create a window based on the theme “Comfort and Cure.”
Westport’s Farrow & Ball selected Connie Cooper. She wanted to make her design intriguing from inside the store, as well as the street.
She imagined the vignette as the home office of an international doctor, home relaxing during the holidays. She found an antique bag from 1948, filled with all kinds of vintage doctor tools. It belonged to an actual naval physician.
And here’s the view from inside.
It’s a cool window. But you should do more than just glance at it, as you fly toward your parking space by Trader Joe’s.
Every time someone shares a photo of the window on social media (#FaBForDIFFA), the firm donates $1 to AIDS research.
It’s up for a couple of more weeks. So hurry! (But drive safely…)
(An open house at Farrow & Ball from 5-7 p.m. this Thursday [January 19] salutes window creator Connie Cooper. Guests receive a goody bag, while supplies last.)
