Tag Archives: Conneely Contracting

iFloat’s David Beats Goliath

For a year and a half, David Conneely had Westport floating on air.

Okay, water.

His iFloat therapy center above Oscar’s provided a unique way for thousands of men and women to relieve stress and rejuvenate bodies.

But — starting a year ago — even floating quietly in the dark, suspended in a warm solution of Epsom salt, could not relieve David’s stress.

Ten weeks of construction at a women’s store downstairs caused iFloat to close often. Then — after sheet rock ceiling was removed — the store’s music, telephones, even sounds of conversation and laughter shattered the tranquil time that iFloat clients cherished.

One of the iFloat relaxation tanks.

One of the iFloat relaxation tanks.

David tried to work with the store. But months of phone calls, emails and meetings produced no remedy. The store was not legally liable to solve the problem, so David could not sue. Besides, he’s not that type of guy.

David spent plenty of time and money consulting with contractors. No one could help.

He spent more time and money searching for a new site. He did not want to leave Westport, but he’d already lost six figures of income.

In May David spoke with landlord Lee Papageorge about leaving.

iFloat logo

As they worked on a mutually beneficial exit strategy, David’s father died. David spent time in Boston with family, including his brother Martin.

Martin — who owns Conneely Contracting in nearby Arlington — had been one of their father’s primary caregivers. He also had 4 girls, so he’d been unable to help David.

Finally, though, he had time to come to Westport.

Martin assessed the situation. “I can fix this,” he said.

He ripped out a wall and the float tanks. He elevated them — no easy task — and uncoupled the entire float room from the floor and walls. He installed vibration isolators — shipped overnight from California — along with sound-isolating glue and soundboards. Then Milton added new woodwork.

He did not charge his brother a dime.

It all worked perfectly. iFloat is back.

David Conneelly, in iFloat's warm and welcoming lobby.

David Conneelly, in iFloat’s warm and welcoming lobby.

True to his nature — and that of his low-key business — David is not shouting the news. But he is thrilled to offer floats again, proud of the support of his family, and honored by the staunch support of customers like Jamie Walsh, Grayson Braun, Betsy Wacker and Bill Donaldson.

“They kept me motivated and involved,” David says.

At last, David can relax.

Along with thousands of satisfied, gratefully floating customers.

(Click here for hours of operation and more information.)