The last time we checked in on Brian Reich, he was communications director for the US/Canada/Mexico World Cup bid. (He did a good job. We got the nod. The world’s most-watched sporting event kicks off next year.)
It was one more very interesting job for the Greens Farms Academy graduate. He had already worked as a speechwriter in the Clinton White House, served as Vice President Al Gore’s briefing director, formed a digital strategy company that consulted on political campaigns around the country, then branched out to global branding, media, startups and non-profits.
Reich wrote for the New York Times, Fast Company, Fortune, Vice, Wired and AdAge. He appeared on NPR and Fox News.
After his soccer gig, he was deputy assistant secretary for strategic planning, in President Biden’s Health and Human Services Department.
That ended this past January 20.
Since then Reich has gone back to consulting, helping CEOs deliver strong, strategic and consistent messaging.
If all that sounds fun — though not particularly funny — think again.
The other day, Brian debuted as a comedian.
His Gotham Comedy Club set came as the “final exam” after a course he took at the Manhattan Comedy School.
“I’ve always looked for ways to diversify my writing,” Brian says. “Writing humor is a totally different skill set. Writing sharply and efficiently about my life is another dimension.
“As scewed up as the world is” — and he should know, having spent decades in Washington, and now watching from afar — “there’s a lot to joke about.”
You can catch Brian’s next act tomorrow (Monday, March 31, 7 p.m., Gotham Comedy Club; click here for tickets).
Or you can click here, or watch below.
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