After a week of relentlessly grim news, this will bring a smile to your face:
Joey’s by the Shore is partnering with Elvira Mae’s. The joint venture brings the burgers, fries, lobster rolls (and much more) that Joey Romeo served for over 30 years as Compo Beach concessionaire, to the Hillspoint Road spot known for great coffee, bacon-egg-and-cheese sandwiches, soft-serve ice cream (and much more).
“Joey’s by the Shore, Featuring Elvira Mae’s Coffee Bar” opens April 3 (COVID-19 guidance permitting).
Joey and Betsy Kravitz — who took over Elvira’s, across from Old Mill Beach, last year — are mindful of the coronavirus.
“We’re monitoring the situation,” Joey says. “Health and safety are our number one concerns. We won’t put anyone at risk.”
Betsy points to the ice cream window as a way to minimize social interactions. She and Joey will also make sure the store does not get crowded.
And because there’s no cash exchanged — all payment is by credit card, Apple or Samsung Pay, or house accounts — that’s one less point of contact to worry about.
The idea for the 50/50 partnership began in November, almost as soon as Joey’s 31-year partnership with the town ended. (He also ran the Longshore pool, skating rink and halfway house concessions.)
“It opened our mind to possibilities,” Betsy says. They did not know each other well — each was busy running their own operations last summer — but when they met, they had “great chemistry.”
The menu will include nearly all of Joey’s favorites — and those Betsy’s customers loved too. In addition, there are to-go items for impromptu sunset-watching, like cheese, crackers and olives.
Joey’s Featuring Elvira Mae’s will be open 7 days a week, from 7:30 a.m. to sunset, all year long.
The staff will include familiar faces from Joey’s and Elvira Mae’s. Both were known for friendly, hard-working high school and college students.
The new Joey’s by the Shore will stock non-food items familiar from the beach, like towels, sunscreen and hoodies. They’ll sell flowers too.
As well as grocery staples: eggs, milk, butter, paper towels. And — key, in these COVID-19 days — toilet paper.
For the past 2 days Hillspoint Road has been crowded with walkers, joggers and bicyclists. We’re all eager to get outside, clear our heads and forget about the coronavirus for a while.
Soon we’ll have a friendly, welcoming — and safe — spot to stop, along the way.
(For more information, including house accounts, click here.)