Johanna Rossi Turns New York Purple

Johanna Rossi is a senior hedge fund trader.

She’s one of the top women on Wall Street. And she’s doing all she can to change that.

Not that she wants to lose her position. She just wants other women to join her.

In her spare time, the Westporter is a leader of Securities Traders Association of New York — Women in Finance.

Last year, Johanna asked the Durst Organization to shine a light on International Women’s Day. The real estate giant quickly agreed to light One World Trade Center purple.

One World Trade Center, on International Women’s Day 2017.

This year — thanks again to Johanna — Durst is adding purple lights to One Bryant Park and nearby 4 Times Square.

In addition, Durst is allowing STANY-WIF to use the coveted Spire app. It allows users to change the color of spires from their cellphones.

The theme of this year’s International Women’s Day is #PressForProgress. The goal is to “motivate and unite friends, colleagues and whole communities to think, act and be gender inclusive.”

It’s something Johanna Rossi has been doing for years.

(For more on Johanna Rossi and her pioneering work with women on Wall Street, click here. For more on International Women’s Day, click here.)

On International Women’s Day 2016, Johanna Rossi helped ring the NASDAQ bell to celebrate gender equality.


5 responses to “Johanna Rossi Turns New York Purple

  1. Go Johanna!!!! She never stops working for great causes!!!

  2. Arline Gertzoff

    Come and hear Westporter Alisyn Camerota CNN at noon tomorrow at Westport Town Hall to celebrate International Women’s Day Presentation by SW Conn UN Committee .Event is free Lunch will be available for purchase from Calise’s in the lobby.Please join us to mark this world wide celebration

  3. My favo

    Sent from my iPhone


  4. Julie Haroun

    Fantastic! That is so impressive and so important for young women who are looking to work on Wall Street. Thanks!

  5. Esp good reminder for those of us living in nyc Because we actually do notice change in colours of building lights, i.e., we do google it up and see what’s going on; this is great reminder for everyone, as is last years international women’s day message fr India which in varying degrees & ways really holds true worldwide :