Tommy Greenwald spent Monday practicing his command to the taxi driver: “The White House, please.”
When he actually got in the cab, he added: “And not for the tour.”
He and his wife, Cathy Utz, were headed for the Alexander Hamilton gate on 15th Street. After 3 airport-like security screenings — and an “unglamorous” entrance through a tent area, rather than “strolling through the front door,” as he’d imagined — the Westport couple entered the White House.
Tommy — a longtime Westporter and Staples Class of 1979 grad — is a co-founder of Spotco. The New York agency specializes in Broadway and entertainment advertising. A client is fellow Westport resident Harvey Weinstein.
The film executive helped arrange “Broadway Day” at the White House. Students from across the country came together to enjoy performances, and learn about acting, singing and dancing. Andrew Lloyd Webber was there. Kristin Chenoweth served as host.
Michelle Obama welcomed everyone to her home. (Her husband was on a business trip, to Turkey.) Among the guests — thanks to Weinstein — were Tommy and Cathy. He got them tickets, because Tommy had created a pro bono video for the event. It airs Thanksgiving night on TLC (Optimum channel 28, 8 p.m.).
Neither Tommy nor Cathy had been in the White House before. He borrowed a tie from his son Joe. “I hadn’t worn one in 7 years,” Tommy notes. “That was the most stressful part — figuring out what to wear so I wouldn’t get tossed out.”
After being herded into a holding area — filled with things like “Benjamin Harrison’s dinner setting,” Tommy says — the group filed into the East Room. Tommy says it’s “just like any other small performance space, except for all the military people there.”
Three days after the Paris attacks, he and Cathy felt grateful to meet the men and women who protect America.
The First Lady strode in. “She looked fine!” Tommy says.
She gave an introductory speech; then the hour-long concert began. That was followed by a “big nosh cocktail reception.”
It was like any other social event, Tommy says, “except every room was ridiculously gorgeous, with portraits of presidents and first ladies.”
There was nothing saying “White House” that he could steal, he says — “just napkins in the bathroom.” He took a few, for his office staff in New York.
“I was hoping for better tchotchkes,” Tommy admits. “Still, it was great.”
Being around Broadway and film stars, Tommy says, “I’m usually pretty jaded. But sitting 5 feet from Michelle Obama was pretty cool. My wife said she’s never seen me so wide-eyed.”
Once the concert was over though, all the “incredible organization” ended. Tommy calls it “an interestingly informal free-for-all.”
Soon enough, it was back in a taxi. I did not ask Tommy what he told his driver on the return trip.