Eli Debenham is a Staples High School sophomore. His dad, Matt — a fiction writer and teacher — recently branched out into the brownie-baking-and-selling business.
Not just any brownies.
He got into it via his wife’s thyroid specialist. It took 5 months to come up with a recipe that didn’t taste like a caveman who’s been dead for 35,000 years.
Baking — and selling — brownies (paleo or obesity-o) online is not easy. Matt learned about commercial kitchens (he uses one in Saugatuck, at night). He learned about bar codes, labels, shipping, and thousands of other quasi-related-to-baking things.
But Clean Treats is up and running. So is the Clean Plate Club, a food blog for paleo eaters. (Gluten-free ones too.) It features recipes, links to kitchen equipment, and posts about visits to free-range, chemical-free farms.
Matt’s is an interesting story, about something that (of course) morphed from a sideline hobby into a full-fledged, taking-over-his-life business.
Yet many other Westporters have similar tales. Why is this one “06880-worthy”?
Well, it involves food, which everyone loves. Desserts, especially.
Matt’s doing all the right things, marketing-wise.
And Eli asked me to write about it. It’s his Christmas gift, from a son to his dad.
Merry Christmas, Matt! I’m sure Santa will love those Clean Treat brownies you leave out for him on Christmas Eve.