Scrambling For Crumbs

Crumbs says it is shutting all its stores, the New York Times says.

The action comes a week after it was delisted from the Nasdaq. The company — which in addition to its store behind Tiffany on Jesup Green has 65 locations in 12 states and Washington, DC — may file for Chapter 7 bankruptcy liquidation.

This is the 2nd cupcake closing in Westport this year. In February, Great Cakes shut its doors too.


10 responses to “Scrambling For Crumbs

  1. Jeremy Deutsch

    From what I read, their delisting triggered defaults under their debt covenants. But even before the delisting, it was less expensive to buy a share of their stock than it was to buy a cupcake.

  2. David Schaffer

    Just heard on NPR Marketplace this morning that the USA has probably reached “Peak Cupcake.”

  3. Michael Calise

    Except that Great Cakes still has a Heartbeat!

  4. Bobbie Herman

    I’m not surprised. It was a fad item, with probably a low level of repeat sales. They had a limited inventory. How many cupcakes can anyone eat? And how often would you want one? I’m surprised they stayed open as long as they did.

  5. Sorry, but if given the choice between Crumbs or Great Cakes, Crumbs easily wins. It’s shocking Westport doesn’t have a good bakery.

    • Bobbie Herman

      Unfortunately, the most “successful” bakeries are part of a larger establishment, such as those in Balducci’s and Stew Leonard’s. Stop and Shop also has a large one, but I won’t vouch for their quality.

  6. Elizabeth Thibault

    Someone will buy the carcass and trade off the equity in the name. It’s already in place, since a friend said that BJ’s sells stuff under the Crumbs brand. There may not be a Westport based bakery, but Michelle’s Pies and Sono Baking both have decent outposts here. Sweet Lisa’s and The Fairfield Cake Lady both do showpiece cakes, and Isabelle et Vincent in Fairfield has us covered from a real French patisserie perspective. Fairfield county offers us an embarrassment of riches, we have to be open to looking and a little travel. Unfortunately American tastes and habits won’t support the gamut of local food options at this point, we’re incredibly lucky for what we do have.
    Anyone else know of other good options or suggestions for us all to sample?

  7. Michelle Ludel

    I’m a die-hard Great Cakes fan, so happy that Rick is back at it in Weston!

  8. Siobhan Crise

    Definitely worth the drive to Weston to see Bonnie and Rick – cake makers supreme.

  9. Judi Simonetti

    Great Cake fans … Great Cakes is also selling their goodies at Calise’s Market in Westport! Also, Del Prete in Bridgeport is a bakery that has been around for a good 60 or 70 years. They have the best cannoli cake and really good pastries! They also put the powdered sugar on the pastries and even use the pastry string. Delicious!!!!