Melissa and Doug Bernstein do things in a big way.
The Westport couple have a big house. A big family. A big toy company.
Now that company, also named Melissa & Doug — along with their house and family — is featured in a big story on Page 1 of today’s New York Times business section.
The piece describes the company’s quick rise — in 25 years, they’ve reached an estimated $325 million in revenue — as “an anachronism.”
Matt Richtel writes:
In a time when major corporations dominate the industry, making toys with all manner of batteries, digital gimmicks or movie tie-ins, the Bernsteins keep making money in wooden puzzles, coloring pads, blocks, trains and simple costumes (the police officer, the princess, the pirate). They hatch many of their ideas by watching children at play — often among their own brood of six.
They do little public relations and don’t advertise in magazines, or on radio and television. They don’t put coupons in Sunday newspaper inserts. They don’t rely on big hits, industry analysts say, just a steady stream of variations on classic toys mostly for children up to the age of 5.
It’s an intriguing story, about an interesting company and the Westporters behind it. (Click here to read the entire piece.)
And — in keeping with the “big” theme — a very big photo of Doug, Melissa and 2 of their kids sprawls across the entire top half of the Sunday Business front page.