“Paranormal Activity” makes “Blair Witch Project” look like a blockbuster Hollywood production.
The uber-low budget film — it cost $11,000, which usually covers donuts for 1 morning of filming — debuted last week to frenzied anticipation in select small theaters around the country. Viewers were eager to see the indie offering that EW.com’s Hollywood Insider called a “fright flick that fanatics have been foaming at the mouth to see since its storied debut at the January 2008 Slamdance festival.”
The local link: “Paranormal Activity” stars Micah Sloat, a Westporter who while at Staples was not a member of the famed Players acting troupe.
But now he plays the male half of a San Diego couple terrorized by things that go bump in the night. At a recent Toronto screening, EW says, “a packed audience gasped and screamed.”
The marketing campaign for “Paranormal” is a 2009 version of “Blair Witch Project.” Midnight screenings on college campuses will lead — the film’s backers hope — to blog, Facebook and Twitter posts, creating an underground viral buzz that will carry the film to world mega-hit status.
Or at least earn back its $11,000 budget.
(To see the “Paranormal Activity” trailer, click here.)