When town officials decided to suspend enforcement of a ban on stand-alone signs, they thought it might help local businesses in a slumping economy.
Arby’s saw it as a way to make Westport look like Long Island. Or worse.
The fast food restaurant– which, to my knowledge, no Westporter has ever visited — threw up 7 medium-size signs, 3 large pennants and 1 enormous banner, then added Mylar balloons. All advertise free regular Sidekickers (whatever they are) on Wednesdays.
A great deal, huh? Be sure to read the fine print (though it’s invisible in the photo above): “With sandwich purchase.”
I can’t decide which is more offensive: Arby’s advertising, or how many signs they use to do it.