All About Image?

Knoyzz — a Post Road women’s clothing store — has been replaced by All About Image.  It’s — ta da! — a women’s clothing store.

The newest addition to our retail landscape features hardwood floors, stainless steel counters and racks, and funky lighting.  Its focus, says owner Nick De Baptista, is on “today’s hottest designs and great accessories.”  The target shopper is age 20 and up.

Nick has worked around here, but this is the first store he’s owned.  He likes the highly visible location, across from the post office near Main Street.

Yet it must be asked:  How is his store different from Knoyzz?  And in this economy…

“We’re priced well,” he says.  “Even with the times we’re in, people can treat themselves to something to wear on Saturday night.”

And what about the name?  Hasn’t one of the lessons of this recession been that it’s not all about image — that authenticity and value count too?

“Image is a big thing,” Nick counters. “Everyone wants to look their best.  That’s what it’s all about.”

Yesterday was the store’s 1st day.  “Everybody who walks through the door loves what they see,” Nick says proudly.

Time will tell if Westport is indeed All About Image.  Or if our newest women’s clothing store is just more Knoyzz.

Westport welcomes another women's clothing store!

Westport welcomes another women's clothing store!

6 responses to “All About Image?

  1. Ted Jupiter

    Frankly, Knoyzz had more interesting merchandise. Walked in and right back out. I give the place six months.

  2. Pretty new colors, but silly name. A lot of the clothes looks like older stuff left over from Knoyzz when it closed. Needs more funky stuff, and more stuff in general. Maybe its more for my mom’s taste 🙂

  3. Westport Shopper

    Great clothes!! definitley worth shopping there, very different and trendy! you won’t see the same merchandise anywhere else. pretty store too!!

  4. This store has beautiful things! What a great addition to Westport.

  5. Only been here once, seemed pretty empty at the time, but I guess it’s because they had just opened. Is it any better now? Do they have a website? I’m not in the area that much, but still curious.

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