It’s fashionable to tell teenagers: “Find and follow your passion.”
Zoe Cohen’s passion is fashion.
Over the past few years, Zoe — now a Staples senior — has taken 8 courses at the Fashion Institute of Technology. She’s studied fashion design, business, sewing and “inspiration.”
She’s worked at Mitchells. Most of her time is in customer service, but during an internship with the women’s buying office she went to New York, visiting Prada, Jimmy Choo and other high-end labels.
Zoe also interned at J. McLaughlin’s headquarters. Every Thursday, she took a train and 3 subways to Brooklyn.
This spring, her senior internship will be with Brunello Cucinelli.
Her main activity in Staples is the Teen Awareness Group. TAG raises awareness of the many compromising situations young people may face, and promotes healthy social decision-making.
One of the most persistent teenage problems is low self-esteem in girls.
Zoe realized the power that fashion holds over girls — positive as well as negative. She wondered how — with her interest in fashion — she could help.
She came up with a great idea: an interactive blog.
Then she taught herself how to create one.
The result is FashionEsteem.com.
The site allows users to post photos of their favorite clothing, shoes, handbag or accessory, and describe how it makes them feel beautiful and confident. There is a question box, and “Tips of the Week” to help anyone dress in style.
“I feel so accomplished and confident after completing each inspiration board and design,” Zoe says.
“I want every female to feel this way. I believe that wearing something that you love has the power to make you feel special.”
On her blog, someone described a quilted jacket:
I like it because I can wear it any time of the year,especially when I’m feeling lazy and don’t want to put a whole outfit together. This coat makes me feel glamorous without a lot of effort!
It’s perfect to throw over any sweater, and the color is just dark enough to go with pretty much anything in my closet. It adds a little preppy-ness to any of my outfits, which is a huge part of my style. I love how chic the quilted looks makes me feel!
Feedback has been good. “People love learning new ideas for their wardrobe, and how to have fun,” Zoe says.
FashionEsteem.com is hard work — and Zoe works hard.
Hopefully, she feels very, very good about all she has done — and about herself.