Since its formation in 2023, Bike Westport’s goal is a safer, better community.
Through advocacy, education and working with town and state governments, they’ve focused on infrastructure improvements for everyone who shares our roads: bicyclists, walkers and drivers.
Their focus is broad and deep. It goes beyond just bikes. So today, they’re rebranding themselves.
Walk Bike Westport — the new name — reflects both the non-profit’s expanding mission, and the strong community support demonstrated through last fall’s advocacy campaign and public pledge.
Walk Bike Westport builds on that momentum. Hundreds of residents signed on in support of safer, more connected streets.
The campaign reinforced a shared belief that Westport’s roads should work better for everyone — whether walking, biking, or simply getting around town.
“Last fall’s campaign made it clear that this work is bigger than biking alone,” says Markus Marty, founder and co-director.
“Walk Bike Westport reflects what we’ve heard from the community. People want safer streets, better connections, and a town that works for all ages and abilities.”
Last fall, what was then Bike Westport sponsored a “bridge to bridge” walk. Political candidates chatted with voters along the way.
Along with the name change, Walk Bike Westport introduces a new logo. Created by Kings Highway Elementary School parent Aimee Kenline, it expresses the broader, more inclusive vision
To bring the community into the rebrand, Walk Bike Westport is launching a “Color Your Logo” campaign.
Residents are invited to customize the new logo with their own color palettes, and submit their version. The aim is to reflect the diversity of the community, and reinforce the idea of a shared effort, shaped by the people who live here. Click here to participate.
Create your own color palette.
“This rebrand is a reaffirmation of our commitment to complete streets in Westport,” says Jenna Petok, co-director. “We want to keep building on the momentum we’ve seen, and help turn it into real improvements people can experience day to day.”
As part of this next phase, Walk Bike Westport is expanding its all-volunteer team. They welcome Aimee Kenline as creative director, Robert Bartel as director of web and digital experience, and Evan Siegal as community engagement and content lead.
The group remains fully volunteer-led, with community members contributing time and expertise to advance safer, more connected streets across Westport.
Walk Bike Westport is a broad, inclusive community effort. From left: Rob Ponzo, CB Sportif Bike Shop; Westport Police Corporal Greg Gunter; Markus Marty, co-director Walk Bike Westport; Evan Siegel, community engagement WBW; Jenna Petok, co-director WBW. (Photo/Evan Siegel)
As Walk Bike Westport grows, they hope more volunteers will support community events, education initiatives, and advocacy.
The transition to Walk Bike Westport also reinforces a commitment to the priorities outlined in last fall’s pledge, including improving pedestrian safety, expanding connected bike networks, and advancing complete streets principles across town.
Walk Bike Westport will roll out the new name and branding across its communications, events and advocacy efforts in the coming weeks.
For more information, click here. Follow on social media @walkbikewestport.
(“06880” regularly covers transportation issues in town — and much more. We rely on reader support. Please click here to make a tax-deductible contribution. Thank you!)
