“1-800-StanleySteemer, the carpet cleaner” is not the world’s most obnoxious remember-this-phone-number jingle.
That honor goes to 1-877-Kars4Kids. Hands down.
But even if you think Stanley Steemer is only mildly repellent, you won’t want to miss Mia Gentile‘s music video.
Sure, she repeats the melody over and over. And over. And over again.
But each version is only a few seconds long.
Each is sung in a different genre. There’s jazz. Opera. Girl group. Country. Latin. Torch song. Punk rock. Gospel. Lady Gaga.
Combined with dozens of costume changes, a rollicking piano accompaniment, and Mia’s versatile, vibrant voice, the result is a YouTube video that has — of course — gone viral.
It got 500 hits a couple of hours after Mia posted it on a few Facebook walls. Within a day, there were 13,000.
Now it’s nearing 50,000 hits.
Not bad for a video done just for fun. This was no guerrilla marketing ploy.
Hopefully, though, it will bring the talented 2007 Staples grad — a veteran of Players shows like “Cabaret,” “The Wiz” and “Children of Eden,” who went on the Cincinnati College-Conservatory of Music and earned praise for her regional theater work in plays like “Next to Normal” — to the attention of Broadway casting directors.
Or at least, the producers at a show like “Ellen.”
Mia first recorded “1-800-StanleySteemer” as a voice demo. It was a way to prove her range of styles.
Roger Klug — a very talented rock musician, writer and producer, who collaborated with her on the project — wanted her to turn her jingles into a music video.
The idea sat on the back burner while Mia auditioned in New York. When she returned to Cincinnati, though — performing every night in “Normal,” and singing in jazz clubs — she finally knocked out the video.
It took a few days to come up with costumes. But it was a fun project. Now it’s taking on a life of its own.
The Facebook friends whose walls Mia shyly posted the video on forwarded it along. It found its way to Reddit, Tumblr and College Humor. Quickly, it went viral.
“It wasn’t our intention to do this for casting directors, but that’s a happy byproduct,” Mia says. “Casting directors want to put you in a box. If people can see I can play a variety of types, that would be great.”
In less than 3 minutes, the video proves, Mia can sing just about any style, and perform just about any role.
Including a sexy woman in a sequin skirt, oozing sensuality while singing about a carpet cleaner: call Mia Gentile.
Though not at 1-800-StanleySteemer.
Click below for Mia Gentile’s YouTube viral video.)