Tag Archives: SoNo Collection mall

New SoNo Mall Looms Large

If you drive through Norwalk on I-95, it’s impossible to miss.

A 700,000-square-foot mall is rising inches off Exit 15.

Artist’s rendering of the SoNo Collection mall.

It won’t open until October 2019. But — with its size, its freshness, and its retailers like Nordstrom and Bloomingdale’s — the SoNo Collection seems to pose a direct threat to Westport’s Main Street.

Matt Mandell disagrees.

The executive of the Westport Weston Chamber of Commerce told the Fairfield County Business Journal, “We offer an open-air experience instead of an enclosed mall. People come to Westport for a change of pace.”

Westport Downtown Merchants Association president Randy Herbertson adds that the mall offers “opportunities” for our town.

“They are focusing on mid-tier to aspirational retailers, and only 6% devoted to food service which will most likely be fast-service casual (chains like Olive Garden).”

That will “further accentuate our opportunity to provide a more upscale, specialty, open-air and experiential shopping, dining and living district that will complement this offering.”

Main Street is open air — not enclosed.

But, Herbertson says, to attract new merchants and downtown residents — and continue drawing investments like Bedford Square, the new Elm Street property, Belden Place, the former Save the Children complex, and the building that’s replacing Bobby Q — “we need to prioritize stronger cooperation and co-investment between our town and commercial interests.”

It’s already started, he says, through a constructive meeting he attended with First Selectman Jim Marpe and his team, Mandell, and area developers, landlords and merchants.

Meanwhile, the clock ticks down toward October 2019.

(Click here for the full Fairfield County Business Journal story. Hat tip: Scott Smith)