“Liquor Sticker” Campaign Adds Stores

Westport has lots of liquor.

And liquor stores.

Eleven now participate in the Westport Prevention Coalition’s “Liquor Sticker” campaign.

Participating shops display “liquor stickers” and informational material at their counters.

The stickers are used to seal previously opened bottles. The idea is that teenagers will see them in their parents’ liquor cabinets, and decide not to open them.

It’s an awareness and education tool for both youngsters and adults, says Margaret Watt. She co-chairs the WPC, a partnership of Westport’s Youth and Human Services Department, Positive Directions, and other local groups.

Liquor stickers, at a store counter.

“Many residents have more alcohol on hand for summer get-togethers,” Watt says.

“This is a great time for parents to discuss underage drinking with their kids and take precautions at home to prevent children from accessing it.”

The WCP notes that a 2021 Positive Direction youth survey showed Westport teens drinking at a rate higher than the 2019 state average.

That’s “eye-opening,” the Coalition says, because ’21 occurred during the pandemic, when social opportunities were somewhat limited.

Store owners have reported positive customer reaction to the “Liquor Sticker” campaign.

“They’ve been very popular,” says the owner of Dan’s Liquors. “Everybody says that they’re a great product, that it’s a really interesting idea.”

Participating stores include:

  • Castle Wine and Spirits
  • Black Bear Wine and Spirits
  • Dan’s Liquors
  • The Fine Wine Company of Westport
  • Ninety 9 Bottles
  • The Grapevine
  • Kindred Spirits
  • Greens Farms Spirit Shop
  • International Wine Shop
  • Westport Wine and Spirits
  • BevMax

Retailers and community members can emailinfo@positivedirections.org to learn more.

(Want to support “06880”? That’s the spirit! Please click here — and thank you!)

11 responses to ““Liquor Sticker” Campaign Adds Stores

  1. Richard Fogel

    What happens if someone removes the sticker and drinks. ?

    • Then the parents know that someone removed the sticker and drank.

      • Richard Fogel

        Sure but they get the drink. Plus they are street smart and May have a replacement sticker.

    • Eric “What a drag it is getting old” Buchroeder SHS ‘70

      They get inebriated Dick.
      But as an 06880 reader and fan what I want to know is how is that new tobacco and vaping shop doing that Dan announced several months ago on the corner of North Maple and the Post Rd. It is right down the street from the Long Lots and Staples complexes so it should be able to capture the business of practically every confused Westport adolescent with a fake ID.
      I’m sure that being featured in 06880 was a critical factor in their quick success.

  2. David J. Loffredo

    The trolls will end this blog.

    Go outside, find a hobby, do something useful.

    Eventually Dan will give up – more and more these threads have become embarrassing.

    • Richard Fogel

      The response is not anywhere as lewd as the former president twice indicted president of the USA is well known for.

    • Eric “Moon Unit” Buchroeder SHS ‘70

      It’s not about ending it. Westport is about being free to be YOU and ME!!!! If you had lived here in the 60’s you would know that.